Marcus Mumford

Marcus Mumford — pop artist from US.

Marcus Mumford, the frontman of the Grammy-winning folk-rock band Mumford & Sons, released his debut solo album in 2022. Born in Yorba Linda, California,…

Influence: 54.56% Fanbase: 31.36% Trending: 66.15% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Madewell • 11.46% • Very Strong

As of 2025-09-08

335,082

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:34:50 UTC

Genres

poppopalternativealternativefolk & traditionalbritish singer-songwriter

Biography

Marcus Mumford, the frontman of the Grammy-winning folk-rock band Mumford & Sons, released his debut solo album in 2022. Born in Yorba Linda, California, Mumford was raised in London and co-founded Mumford & Sons in 2007. The band achieved international success with albums like Sigh No More and Babel, reaching number one on the Billboard 200. In addition to his music career, Mumford collaborated on the soundtrack for the TV series Ted Lasso. His solo album, produced by Blake Mills, featured guest appearances from artists like Brandi Carlile and Phoebe Bridgers.

Top Brand Affinities

Report Date: 2025-09-08

Marcus Mumford connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (60%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 86,900 avg views per post; Instagram adds dependable engagement depth. Overlap with Madewell, Free People, Anthropologie highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Marcus Mumford moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marcus Mumford score 5.71% — Very Strong bucket.

Brand: MadewellBrand: Free PeopleBrand: Anthropologie

Followers:335,082

Engagements:19,149

Rate:5.7%

Posts:106

Avg Likes:18,994

Avg Comments:228

Avg Views:131,881

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 335,082 · Engagements 19,149 · Rate 5.7% Posts 106 · Views 131,881 · Avg Likes 18,994 · Avg Comments 228 · Avg Views 131,881	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 31% 35-44: 17% 45-64: 9%	Largest: 25-34 (40%); next: 18-24 (31%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (33%) UNITED KINGDOM (12%) BRAZIL (7%) CANADA (5%) INDIA (3%)	Top regions: UNITED STATES (33%), UNITED KINGDOM (12%), BRAZIL (7%)
Platform Engagement	Instagram: 16,846 avg likes/post · Tiktok: 86,900 avg views/post · Youtube: 44,981 avg views/post	Best reach: Tiktok 86,900 avg views; best engagement: Instagram 16,846 avg likes

Top Brand Affinities

Madewell

Score: 11.46

Free People

Score: 10.45

Anthropologie

Score: 7.83

Lollapalooza

Score: 7.64

Guinness

Score: 6.66

Gillette

Score: 5.95

Pacific Northwest Wonderland

Score: 5.72

Coors

Score: 5.35

American Eagle

Score: 5.11

Summit Entertainment

Score: 4.63

Margaritaville

Score: 4.42

OLD NAVY

Score: 4.33

Brand	Category	Score
Madewell		11.46
Free People		10.45
Anthropologie		7.83
Lollapalooza		7.64
Guinness		6.66
Gillette		5.95
Pacific Northwest Wonderland		5.72
Coors		5.35
American Eagle		5.11
Summit Entertainment		4.63
Margaritaville		4.42
OLD NAVY		4.33
Urban Outfitters		4.21
Holden		4.21
Showtime		4.08
Taco Bell		3.78
Oculus		3.76
NHL		3.71
Verizon		3.67
Paramount Pictures		3.54
Carhartt		3.50
Abercrombie & Fitch		3.41
Aperol		3.37
NORDSTROM		3.35
Philips		3.33
Polaroid		3.27
HBO		3.22
NBC		3.06
Airbnb		3.04
Harrods		3.00
Busch		3.00
PetSmart		3.00
Target		2.92
Columbia Pictures		2.83
Dr. Martens		2.83
Spotify Music		2.81
Sunnies Studios		2.81
Budweiser		2.77
Bellagio		2.73
Lululemon Athletica		2.71
Coachella		2.64
Baileys		2.55
BBC		2.51
Tinder		2.48
Geocaching		2.45
ASOS		2.44
The Olympic Games		2.38
Lush		2.30
Star Wars		2.30
Nickelodeon		2.23