Marcelo Falcão
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
2,167,813
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 09:48:15 UTC
Genres
Biography
Marcelo Falcão cuts through with 25-34 & 18-24 audiences and consistency across BRAZIL, PORTUGAL, UNITED STATES. A heavily male (72%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 7,204 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with OSGEMEOS, ChilliBeans, Itaipava, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,167,813 · Engagements 12,995 · Rate 0.6% Posts 198 · Views 8,821 · Avg Likes 12,950 · Avg Comments 270 · Avg Views 8,821 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 30% 35-44: 16% 45-64: 4% |
Largest: 25-34 (47%); next: 18-24 (30%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
BRAZIL (95%) PORTUGAL (1%) UNITED STATES (1%) UNITED KINGDOM (1%) AUSTRALIA (0%) |
Top regions: BRAZIL (95%), PORTUGAL (1%), UNITED STATES (1%) |
| Platform Engagement | Instagram: 12,272 avg likes/post · Tiktok: 1,617 avg views/post · Youtube: 7,204 avg views/post | Best reach: Youtube 7,204 avg views; best engagement: Instagram 12,272 avg likes |
Top Brand Affinities
OSGEMEOS
ChilliBeans
Itaipava
Bodytech
Ambev
Banco Bradesco
Stella Artois
Danone
Havaianas
Rapha
Riachuelo
Cannondale
| Brand | Category | Score |
|---|---|---|
| OSGEMEOS | 34.32 | |
| ChilliBeans | 25.07 | |
| Itaipava | 20.34 | |
| Bodytech | 16.68 | |
| Ambev | 14.37 | |
| Banco Bradesco | 10.44 | |
| Stella Artois | 10.40 | |
| Danone | 9.99 | |
| Havaianas | 9.37 | |
| Rapha | 7.39 | |
| Riachuelo | 7.04 | |
| Cannondale | 6.84 | |
| Heineken | 6.21 | |
| Quiksilver | 6.06 | |
| Budweiser | 5.87 | |
| Amstel | 5.40 | |
| Catupiry | 4.56 | |
| Lollapalooza | 4.45 | |
| Moda Praia | 4.24 | |
| Barber Shop Connect | 3.34 | |
| Monster Beverage | 3.06 | |
| Mary Kay | 2.73 | |
| UFC | 2.62 | |
| Oakley | 2.41 | |
| Tomorrowland | 2.09 | |
| Jack Daniels | 1.88 | |
| Lacoste | 1.78 | |
| Spotify Music | 1.52 | |
| GoPro | 1.39 | |
| Renault | 1.33 | |
| DC Entertainment | 1.31 | |
| Pandora | 1.22 | |
| Coca-Cola | 1.19 | |
| FIFA | 1.08 | |
| Pixar | 1.06 | |
| shein | 1.03 | |
| Volkswagen | 1.02 | |
| Chevrolet | 1.00 | |
| Red Bull | 0.99 | |
| Nutella | 0.99 | |
| Harley-Davidson | 0.93 | |
| NBA | 0.92 | |
| Pepsi | 0.91 | |
| SheInside | 0.89 | |
| Netflix | 0.88 | |
| Beats Electronics | 0.81 | |
| Levi's | 0.79 | |
| Marvel Entertainment | 0.73 | |
| SoundCloud | 0.68 | |
| Yamaha | 0.68 |
Official Profiles
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LoginArtist: Marcelo Falcão
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-21 04:00 UTC | Marcelo Falcão | Stone House | Leopoldina, Brazil |
