Marcelo D2 Brand Affinity ranks highest Brahma at 47.78% . Very Strong. Score DMDB 62.25% | Fanbase 53.53%

Marcelo D2 — rock artist from BR.

Marcelo D2, born on November 5, 1967, in Rio de Janeiro, Brazil, grew up in the impoverished suburbs, facing challenges that led him to work various jobs from…

Marcelo D2

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bbf-0489-abfc-9321-a0369fe50396

Find Artist

Genres

rockbrazilian rockhip-hop & raphip-hop/rapbrazilian hip hoprap nacional antigocontemporary hip hophip hoplatinboom bap brasileiro

Influential: 62.25% Fanbase: 53.53% Trending: 66.62%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 47.78% • Very Strong

As of 2025-09-09

2,300,485

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.25% | Fanbase 53.53% | Trending 66.62% | CAREER STAGE: MAINSTREAM

Biography

Marcelo D2, born on November 5, 1967, in Rio de Janeiro, Brazil, grew up in the impoverished suburbs, facing challenges that led him to work various jobs from a young age. He found success with the band Planet Hemp, blending rap vocals with psychedelic guitars before transitioning to a solo career in 1998 with a hip-hop/samba sound that garnered critical acclaim and international recognition.

His solo album "A Procura da Batida Perfeita" in 2003 solidified his status in the Brazilian music scene, leading to international tours and accolades. Marcelo D2 continued to evolve his sound, incorporating Latin influences and clever lyrics, captivating audiences and critics alike with his innovative approach to Brazilian hip-hop.

Report Date: 2025-09-09

Marcelo D2 reaches 18-24 & 25-34 audiences concentrated in BRAZIL, PAKISTAN, ARGENTINA. The demographic tilt is heavily male (77%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 4,659 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Brahma, OSGEMEOS, Lojas Renner suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marcelo D2 score 0.19% — Low bucket.

Brand: BrahmaBrand: OSGEMEOSBrand: Lojas Renner

Followers:2,300,485

Engagements:4,261

Rate:0.2%

Posts:871

Avg Likes:4,244

Avg Comments:104

Avg Views:6,427

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,300,485 · Engagements 4,261 · Rate 0.2% Posts 871 · Views 6,427 · Avg Likes 4,244 · Avg Comments 104 · Avg Views 6,427	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 39% 35-44: 9% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (39%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	BRAZIL (92%) PAKISTAN (2%) ARGENTINA (1%) PORTUGAL (1%) BANGLADESH (1%)	Top regions: BRAZIL (92%), PAKISTAN (2%), ARGENTINA (1%)
Platform Engagement	Instagram: 3,764 avg likes/post · Tiktok: 4,659 avg views/post · Youtube: 1,768 avg views/post	Best reach: Tiktok 4,659 avg views; best engagement: Instagram 3,764 avg likes

Top Brand Affinities

Brahma

Score: 47.78

OSGEMEOS

Score: 38.83

Lojas Renner

Score: 23.12

ChilliBeans

Score: 21.16

Citi

Score: 16.84

Danone

Score: 11.50

Itaipava

Score: 10.99

Havaianas

Score: 10.82

Amstel

Score: 8.94

Banco Bradesco

Score: 8.51

Sarar

Score: 8.26

Riachuelo

Score: 6.99

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Top Brand Affinities

Brand	Category	Score
Brahma		47.78
OSGEMEOS		38.83
Lojas Renner		23.12
ChilliBeans		21.16
Citi		16.84
Danone		11.50
Itaipava		10.99
Havaianas		10.82
Amstel		8.94
Banco Bradesco		8.51
Sarar		8.26
Riachuelo		6.99
Lollapalooza		6.51
Xerox		6.24
Heineken		5.11
Arezzo		4.11
Budweiser		3.66
Moda Praia		3.36
Barber Shop Connect		3.27
Oakley		3.18
Jack Daniels		2.42
Tomorrowland		2.29
Lacoste		2.21
UFC		1.64
GoPro		1.52
DC Entertainment		1.50
Renault		1.39
FIFA		1.19
Guess		1.15
Spotify Music		1.14
Ray-Ban		1.13
Pepsi		1.10
Los Angeles Lakers		1.02
Netflix		1.02
NBA		1.01
Nutella		1.00
Pixar		0.98
L'Oréal Paris		0.98
Vans		0.95
Pandora		0.94
Universal		0.93
Coca-Cola		0.92
Red Bull		0.90
Nike		0.85
Polaroid		0.83
NFL		0.81
SoundCloud		0.81
Puma		0.80
Beats Electronics		0.79
HBO		0.79