Marc Martel

Marc Martel — rock artist from CA.

Before gaining fame through viral YouTube videos, an appearance on “The Ellen DeGeneres Show,” and performing with Queen on “American Idol,” Marc Martel spent…

Influence: 49.83% Fanbase: 25.61% Trending: 61.94% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

DeLorean Motor Company • 9.58% • Very Strong

As of 2025-09-08

1,716,201

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 18:15:41 UTC

Genres

rockrockpop rockamericancanadian ccmspiritualsgospel

Biography

Before gaining fame through viral YouTube videos, an appearance on “The Ellen DeGeneres Show,” and performing with Queen on “American Idol,” Marc Martel spent 13 years recording and touring with Canadian rock band Downhere. In 2011, Martel reluctantly entered a contest organized by Queen members and ultimately won with his rendition of “Somebody To Love,” garnering over 30 million views. Since then, Martel has fronted Queen tribute shows, including The Queen Extravaganza and The Ultimate Queen Celebration, while also leading Symphonic Queen performances with the Philharmonic Orchestra of México (OFUNAM) in Mexico City, showcasing his versatility and talent in both rock and symphonic settings. Despite his success with Queen-themed projects, Martel continues to build a solo career marked by creativity and a seamless ability to embody various musical personas while maintaining his own unique identity.

Top Brand Affinities

Report Date: 2025-09-08

Marc Martel keeps 18-24 & 25-34 audiences engaged throughout BRAZIL, UNITED STATES, INDONESIA. The composition is heavily male (77%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 8,420 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with DeLorean Motor Company, Pro Tools, Amazon Music supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marc Martel score 0.09% — Low bucket.

Brand: DeLorean Motor CompanyBrand: Pro ToolsBrand: Amazon Music

Followers:1,716,201

Engagements:1,465

Rate:0.1%

Posts:2,707

Avg Likes:1,357

Avg Comments:83

Avg Views:15,199

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,716,201 · Engagements 1,465 · Rate 0.1% Posts 2,707 · Views 15,199 · Avg Likes 1,357 · Avg Comments 83 · Avg Views 15,199	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 34% 35-44: 13% 45-64: 5%	Largest: 18-24 (42%); next: 25-34 (34%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	BRAZIL (17%) UNITED STATES (12%) INDONESIA (7%) MEXICO (6%) PHILIPPINES (6%)	Top regions: BRAZIL (17%), UNITED STATES (12%), INDONESIA (7%)
Platform Engagement	Instagram: 399 avg likes/post · Tiktok: 6,779 avg views/post · Youtube: 8,420 avg views/post	Best reach: Youtube 8,420 avg views; best engagement: Youtube 809 avg likes

Top Brand Affinities

DeLorean Motor Company

Score: 9.58

Pro Tools

Score: 9.09

Amazon Music

Score: 8.38

Movistar

Score: 6.28

NBC

Score: 4.86

Cafecito

Score: 3.73

Columbia Pictures

Score: 3.22

AMC

Score: 2.91

Monster Beverage

Score: 2.85

Lollapalooza

Score: 2.70

MTV

Score: 2.44

Star Wars

Score: 2.43

Brand	Category	Score
DeLorean Motor Company		9.58
Pro Tools		9.09
Amazon Music		8.38
Movistar		6.28
NBC		4.86
Cafecito		3.73
Columbia Pictures		3.22
AMC		2.91
Monster Beverage		2.85
Lollapalooza		2.70
MTV		2.44
Star Wars		2.43
Jack Daniels		2.32
Spotify Music		2.26
Snoopy And The Peanuts Gang		2.25
BBC		2.16
Marvel Entertainment		2.04
Marvel		2.04
HBO		1.97
Pixar		1.91
Warner Bros		1.89
Tomorrowland		1.87
Transformers		1.85
Paramount Pictures		1.80
musical.ly		1.80
DC Entertainment		1.74
Aperol		1.74
Bellagio		1.70
Renault		1.70
Ray-Ban		1.66
Heineken		1.63
Lego		1.62
Netflix		1.60
Pepsi		1.60
Activision Blizzard		1.54
Chrysler		1.48
Cadillac		1.47
McDonald's		1.45
Yamaha		1.45
Sony		1.43
Fiat		1.43
Universal		1.42
Nintendo		1.41
UFC		1.36
Pokemon Go		1.36
Harley-Davidson		1.33
Walt Disney		1.31
Pandora		1.30
McLaren		1.27
Polaroid		1.24