Marc Lavoine

Marc Lavoine — pop artist from FR.

Marc Lavoine is a beloved French singer-songwriter who has captivated audiences for over three decades with his charming persona and distinctive voice. Known…

Influence: 58.61% Fanbase: 42.43% Trending: 66.71% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jean-Charles de Castelbajac • 121.95% • Very Strong

As of 2025-09-14

320,149

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-12-07 12:10:43 UTC

Genres

popfrancotonfrench popnouvelle chanson francaisechansonpopmainstream pop

Biography

Marc Lavoine is a beloved French singer-songwriter who has captivated audiences for over three decades with his charming persona and distinctive voice. Known for his heartfelt lyrics and collaborations with prominent composers like Fabrice Aboulker, Georges Lunghini, and Christophe Casanave, Lavoine has crafted a repertoire of timeless hits that resonate deeply with his fans. Beyond his music career, Lavoine is also a successful actor and author, having penned a bestselling autobiographical novel, "L'Homme qui ment," which explores his childhood and his relationship with his father. His exceptional artistic journey, marked by generosity and sincerity, has solidified his status as a cherished figure in French popular culture.

Top Brand Affinities

Report Date: 2025-09-14

Marc Lavoine draws 25-34 & 18-24 audiences and holds attention in FRANCE, BELGIUM, UNITED STATES. The skew is heavily female (57%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 13,743 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Jean-Charles de Castelbajac, Accor Hotels, Monoprix makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marc Lavoine score 0.50% — Low bucket.

Brand: Jean-Charles de CastelbajacBrand: Accor HotelsBrand: Monoprix

Followers:320,149

Engagements:1,595

Rate:0.5%

Posts:468

Avg Likes:1,563

Avg Comments:83

Avg Views:13,743

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 320,149 · Engagements 1,595 · Rate 0.5% Posts 468 · Views 13,743 · Avg Likes 1,563 · Avg Comments 83 · Avg Views 13,743	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 18-24: 27% 35-44: 21% 45-64: 19%	Largest: 25-34 (30%); next: 18-24 (27%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	FRANCE (63%) BELGIUM (6%) UNITED STATES (3%) ALGERIA (3%) RUSSIA (2%)	Top regions: FRANCE (63%), BELGIUM (6%), UNITED STATES (3%)
Platform Engagement	Instagram: 1,176 avg likes/post · Youtube: 13,743 avg views/post	Best reach: Youtube 13,743 avg views; best engagement: Instagram 1,176 avg likes

Top Brand Affinities

Jean-Charles de Castelbajac

Score: 121.95

Accor Hotels

Score: 48.90

Monoprix

Score: 44.28

Zadig Voltaire

Score: 41.53

Fnac

Score: 36.83

Galeries Lafayette

Score: 28.83

Rossignol

Score: 24.34

Perrier

Score: 20.61

Cluse

Score: 17.69

Rituals

Score: 16.01

Caudalie

Score: 15.33

ESPRIT

Score: 15.31

Brand	Category	Score
Jean-Charles de Castelbajac		121.95
Accor Hotels		48.90
Monoprix		44.28
Zadig Voltaire		41.53
Fnac		36.83
Galeries Lafayette		28.83
Rossignol		24.34
Perrier		20.61
Cluse		17.69
Rituals		16.01
Caudalie		15.33
ESPRIT		15.31
Auchan		15.19
Kiabi		14.27
TOUS		13.74
Air France		13.40
NBC		13.33
Jean Paul Gaultier		12.16
KARL LAGERFELD		11.91
Ricard		11.70
Vichy		11.44
Lanvin		11.38
Garnier		11.30
Sandro		11.26
Evian		11.04
Thermomix		10.62
Zalando		9.56
Longchamp		9.49
PLAYMOBIL		8.31
Clarins		7.79
Décathlon		7.79
Montblanc		7.74
Elle Magazine		7.42
La Roche-Posay		7.13
Guerlain		6.97
Haribo		6.74
Calzedonia		6.51
Tarte Cosmetics		6.39
JACQUEMUS		6.01
BALMAIN		5.07
Jimmy Choo		4.92
Lancôme		4.50
Yves Saint Laurent		4.28
Nespresso		4.27
Lindt		4.21
Carrefour		4.14
Hublot		4.05
Rover		3.96
Dolce & Gabbana		3.77
UGG		3.76