Manni Sandhu

Manni Sandhu — pop artist from GB.

Manni Sandhu, a UK-born music director, gained recognition with his 2012 debut album "Door Ni Kulne," blending garage, pop, and bhangra influences. In 2021, he…

Influence: 55.39% Fanbase: 41.29% Trending: 62.44% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 8.36% • Very Strong

As of 2025-11-01

312,500

Social Media Followers

As of 2025-11-01

00:00:00

Hours Airplay

2025-12-29 15:31:04 UTC

Genres

popdesi poppunjabi poppophip-hop & rapdesi hip hopasianbhangraothersworldwide

Biography

Manni Sandhu, a UK-born music director, gained recognition with his 2012 debut album "Door Ni Kulne," blending garage, pop, and bhangra influences. In 2021, he returned to his Punjabi folk roots with "Baba Saheb Di Kalam," marking his first vocal project.

Top Brand Affinities

Report Date: 2025-11-01

Manni Sandhu resonates with 25-34 & 35-44 audiences and sustains presence in INDIA, UNITED KINGDOM, CANADA. The demographic is heavily male (85%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 94,300 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mahindra, Tim Hortons, Maruti maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Manni Sandhu score 6.33% — Very Strong bucket.

Brand: MahindraBrand: Tim HortonsBrand: Maruti

Followers:312,500

Engagements:19,778

Rate:6.3%

Posts:76

Avg Likes:18,804

Avg Comments:302

Avg Views:183,484

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 312,500 · Engagements 19,778 · Rate 6.3% Posts 76 · Views 183,484 · Avg Likes 18,804 · Avg Comments 302 · Avg Views 183,484	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 78% 35-44: 12% 18-24: 7% 45-64: 2%	Largest: 25-34 (78%); next: 35-44 (12%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	INDIA (59%) UNITED KINGDOM (12%) CANADA (9%) UNITED STATES (7%) AUSTRALIA (6%)	Top regions: INDIA (59%), UNITED KINGDOM (12%), CANADA (9%)
Platform Engagement	Instagram: 10,886 avg likes/post · Tiktok: 94,300 avg views/post · Youtube: 89,184 avg views/post	Best reach: Tiktok 94,300 avg views; best engagement: Instagram 10,886 avg likes

Top Brand Affinities

Mahindra

Score: 8.36

Tim Hortons

Score: 7.21

Maruti

Score: 6.90

Superdry

Score: 5.55

Emporio Armani

Score: 5.54

OOTD Magazine

Score: 5.53

Beats Electronics

Score: 4.35

Genesis

Score: 4.02

Rolls-Royce

Score: 3.78

Land Rover

Score: 3.21

Ray-Ban

Score: 3.04

Fenty beauty

Score: 2.98

Brand	Category	Score
Mahindra		8.36
Tim Hortons		7.21
Maruti		6.90
Superdry		5.55
Emporio Armani		5.54
OOTD Magazine		5.53
Beats Electronics		4.35
Genesis		4.02
Rolls-Royce		3.78
Land Rover		3.21
Ray-Ban		3.04
Fenty beauty		2.98
NARS Cosmetics		2.96
Armani		2.79
TOM FORD		2.79
Under Armour		2.66
KTM		2.61
ASOS		2.56
SoundCloud		2.55
musical.ly		2.51
BBC		2.48
GAP		2.44
Puma		2.35
Versace		2.30
Huda Beauty		2.17
MTV		2.16
Harley-Davidson		2.12
Gymshark		2.07
Geocaching		1.95
Jeep		1.95
Jaguar		1.94
Fendi		1.93
A Game of Tones		1.88
National Geographic		1.87
Snapseed		1.85
Zara		1.85
Budweiser		1.84
Travelgram		1.82
Grand Theft Auto		1.80
Mercedes-Benz		1.80
BMW		1.72
Lamborghini		1.72
FashionNova		1.71
Bentley		1.71
shein		1.69
Canon		1.68
Gucci		1.68
Tommy Hilfiger		1.67
Rolex		1.63
Ferrari		1.61