Manizha

Manizha — pop artist from RU.

Manizha, the groundbreaking artist hailing from Tajikistan and now a Russian citizen, is known for her anti-war stance that has led to her being blacklisted in…

Influence: 57.70% Fanbase: 44.94% Trending: 64.07% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sberbank • 37.14% • Very Strong

As of 2025-09-09

841,950

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:03:09 UTC

Genres

poppoprussian alt poprussian synthpopindie pop

Biography

Manizha, the groundbreaking artist hailing from Tajikistan and now a Russian citizen, is known for her anti-war stance that has led to her being blacklisted in Russia. Her upcoming EP 'Hope', set for release on August 14, 2024, features her latest single "Gun" which serves as a beacon of light during challenging times for both the artist and her fans.

With an eclectic art-pop style that combines driving beats, folk-inspired rhythms, and soaring melodies, Manizha's music transports listeners with a fusion of electro, synth, and classical elements intertwined with traditional Tajik soundscapes and folklore-led melodies. Noteworthy for her controversial Eurovision 2021 entry "Russian Woman," Manizha is a vocal advocate against domestic violence and LGBT+ discrimination, having founded the SILSILA foundation to support female refugees, migrants, and other marginalized communities. In recognition of her humanitarian efforts, she was appointed as a Goodwill Ambassador for the United Nations High Commissioner for Refugees in 2020.

Top Brand Affinities

Report Date: 2025-09-09

Manizha draws 18-24 & 25-34 audiences and holds attention in RUSSIA, UNITED STATES, UKRAINE. The skew is heavily female (71%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 23,494 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Sberbank, Aeroflot, JACQUEMUS makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Manizha score 2.94% — Strong bucket.

Brand: SberbankBrand: AeroflotBrand: JACQUEMUS

Followers:841,950

Engagements:24,778

Rate:2.9%

Posts:1,953

Avg Likes:25,765

Avg Comments:340

Avg Views:23,494

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 841,950 · Engagements 24,778 · Rate 2.9% Posts 1,953 · Views 23,494 · Avg Likes 25,765 · Avg Comments 340 · Avg Views 23,494	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 33% 35-44: 8% 13-17: 7%	Largest: 18-24 (49%); next: 25-34 (33%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	RUSSIA (62%) UNITED STATES (7%) UKRAINE (5%) KAZAKHSTAN (4%) BELARUS (2%)	Top regions: RUSSIA (62%), UNITED STATES (7%), UKRAINE (5%)
Platform Engagement	Instagram: 24,364 avg likes/post · Youtube: 23,494 avg views/post	Best reach: Youtube 23,494 avg views; best engagement: Instagram 24,364 avg likes

Top Brand Affinities

Sberbank

Score: 37.14

Aeroflot

Score: 18.21

JACQUEMUS

Score: 6.48

AliExpress

Score: 3.67

Leica

Score: 2.95

Pantone Inc

Score: 2.10

Dolce & Gabbana

Score: 2.04

Nokia

Score: 2.04

Vogue

Score: 1.99

Fujifilm

Score: 1.92

Airbnb

Score: 1.84

Kodak

Score: 1.84

Brand	Category	Score
Sberbank		37.14
Aeroflot		18.21
JACQUEMUS		6.48
AliExpress		3.67
Leica		2.95
Pantone Inc		2.10
Dolce & Gabbana		2.04
Nokia		2.04
Vogue		1.99
Fujifilm		1.92
Airbnb		1.84
Kodak		1.84
Aperol		1.71
Bellagio		1.69
FIFA		1.66
Snapseed		1.60
H&M		1.52
GIVENCHY		1.48
Christian Dior		1.47
UNIQLO		1.46
Prada		1.45
Yves Saint Laurent		1.43
Reebok		1.40
Zara		1.35
Adobe		1.25
IKEA		1.23
Balenciaga		1.23
UFC		1.17
BBC		1.16
National Geographic		1.16
Coca-Cola		1.11
Chanel		1.10
SWAROVSKI		1.10
NYX Cosmetics		1.09
Cartier		1.08
New Balance		1.06
MAC Cosmetics		1.03
Paypal		0.99
HBO		0.98
Gucci		0.97
Maybelline		0.96
Tesla Motors		0.87
musical.ly		0.87
Polaroid		0.87
Levi's		0.86
Red Bull		0.85
BMW		0.84
Starbucks		0.79
Pandora		0.78
SoundCloud		0.77