Mando Diao

Mando Diao — pop artist from SE.

Mando Diao, consisting of members Björn Dixgård, Carl-Johan Fogelklou, Daniel Haglund, Patrik Heikinpieti, and Håkan Sörle, have been a driving force in rock…

Influence: 58.81% Fanbase: 43.66% Trending: 66.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tele2 • 45.10% • Very Strong

As of 2025-09-08

43,414

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:50:35 UTC

Genres

popdalarna indiepopindie poprockrockswedish garage rockswedish indie rock

Biography

Mando Diao, consisting of members Björn Dixgård, Carl-Johan Fogelklou, Daniel Haglund, Patrik Heikinpieti, and Håkan Sörle, have been a driving force in rock music since 2002, consistently delivering platinum and gold-certified albums that have sold millions worldwide. Their ability to seamlessly transition from energetic rock to poetic Swedish albums has captivated audiences globally, leading to a successful career marked by thousands of concerts in over 30 countries and headline performances at major festivals. With viral music videos, B-side and Greatest Hits collections, and an MTV Unplugged album under their belt, Mando Diao continues to redefine popular music and set new standards in the industry.

Known for their classic rock and roll sound, Mando Diao's music is a testament to their craftsmanship as multi-instrumentalists, producers, and songwriters. Drawing influences from rhythm and blues, the Beatles, the Rolling Stones, and the Kinks, the band has evolved to incorporate pop and dance elements while preserving the energy and attitude of early rock and roll, complemented by Björn's soulful vocals. Through relentless touring and high-octane performances, Mando Diao has solidified their status as international headliners, showcasing their enduring legacy and unwavering passion for creating music that resonates with audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-08

Mando Diao connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, SPAIN, BRAZIL. With a male-leaning (53%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 642,877 avg views per post; Youtube adds dependable engagement depth. Overlap with Tele2, Ericsson, Fred Perry highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Mando Diao moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mando Diao score 8.24% — Very Strong bucket.

Brand: Tele2Brand: EricssonBrand: Fred Perry

Followers:43,414

Engagements:3,578

Rate:8.2%

Posts:400

Avg Likes:3,453

Avg Comments:61

Avg Views:646,001

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 43,414 · Engagements 3,578 · Rate 8.2% Posts 400 · Views 646,001 · Avg Likes 3,453 · Avg Comments 61 · Avg Views 646,001	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 40% 35-44: 11% 45-64: 4%	Largest: 18-24 (42%); next: 25-34 (40%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (9%) SPAIN (8%) BRAZIL (7%) MEXICO (7%) GEORGIA (6%)	Top regions: UNITED STATES (9%), SPAIN (8%), BRAZIL (7%)
Platform Engagement	Instagram: 657 avg likes/post · Tiktok: 3,124 avg views/post · Youtube: 642,877 avg views/post	Best reach: Youtube 642,877 avg views; best engagement: Youtube 2,693 avg likes

Top Brand Affinities

Tele2

Score: 45.10

Ericsson

Score: 30.34

Fred Perry

Score: 14.81

Hummel

Score: 13.02

Hasselblad

Score: 12.78

Acne Studios

Score: 8.73

Lollapalooza

Score: 7.56

Pilsner Urquell

Score: 6.50

PLAYMOBIL

Score: 6.43

Carlsberg

Score: 5.47

KARL LAGERFELD

Score: 5.42

Ryanair

Score: 4.76

Brand	Category	Score
Tele2		45.10
Ericsson		30.34
Fred Perry		14.81
Hummel		13.02
Hasselblad		12.78
Acne Studios		8.73
Lollapalooza		7.56
Pilsner Urquell		6.50
PLAYMOBIL		6.43
Carlsberg		5.47
KARL LAGERFELD		5.42
Ryanair		4.76
Lufthansa		4.67
Dr. Martens		4.39
Spotify Music		4.34
Heinz		4.17
Leica		4.05
Aperol		3.87
Polaroid		3.69
IKEA		3.45
Kodak		3.15
Olympus		2.95
Geocaching		2.86
Volvo		2.66
Ray-Ban		2.59
Guinness		2.56
Lego		2.49
Vans		2.33
LEGOLAND		2.33
Fujifilm		2.32
Fila		2.32
HBO		2.27
ASICS		2.23
MTV		2.19
Star Wars		2.11
ASOS		2.09
Levi's		2.08
Tomorrowland		2.07
Primark		2.05
Converse		2.05
BBC		2.05
Snoopy And The Peanuts Gang		2.01
Pizza Lover		1.96
SoundCloud		1.93
Lush		1.84
Coachella		1.81
Jack Daniels		1.80
Heineken		1.70
Fiat		1.67
Cadillac		1.65