Maluma Brand Affinity ranks highest Elisabetta Franchi at 29.24% . Very Strong. Score DMDB 74.63% | Fanbase 83.36%

Maluma — pop artist from CO.

Maluma, born Juan Luis Londoño Arias, is a Colombian pop singer, songwriter, and rapper known for his sweet tenor voice and streetwise delivery. He gained…

Maluma

Superstar

Country: CO | Gender: male | Artist ID: 11e81bca-9efc-830c-a948-a0369fe50396

Find Artist

Genres

poplatin pophip-hop & raptrap latinourbano latinolatinlatinreggaetonreggaeton colombianourbano latino

Influential: 74.63% Fanbase: 83.36% Trending: 70.26%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Elisabetta Franchi • 29.24% • Very Strong

As of 2025-09-09

107,934,250

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.63% | Fanbase 83.36% | Trending 70.26% | CAREER STAGE: SUPERSTAR

Biography

Maluma, born Juan Luis Londoño Arias, is a Colombian pop singer, songwriter, and rapper known for his sweet tenor voice and streetwise delivery. He gained popularity with early singles like "Obsesión" and "Miss Independent," leading to mainstream success with albums such as 2015's Pretty Boy, Dirty Boy and subsequent hits like "Sobrio" in 2021. Maluma's stage name is a combination of his family members' initials, and he transitioned from a football career to pursue music, signing with Sony Music after the success of his debut single "Farandulera."

In his career, Maluma has collaborated with artists like Shakira and Madonna, earning Latin Grammy nominations and topping charts with albums like F.A.M.E. and 11:11. He has also ventured into acting, starring in the 2022 film Marry Me alongside Jennifer Lopez. Maluma's musical style blends reggaeton and pop urbano, with hits like "HP" and "ADMV" showcasing his versatility as a performer.

Report Date: 2025-09-09

Maluma is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, COLOMBIA, MEXICO. The audience is female-leaning (51%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (1,050,000 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Elisabetta Franchi, Liu Jo, Calzedonia points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maluma score 0.36% — Low bucket.

Brand: Elisabetta FranchiBrand: Liu JoBrand: Calzedonia

Followers:107,934,250

Engagements:391,730

Rate:0.4%

Posts:1,249

Avg Likes:384,381

Avg Comments:3,021

Avg Views:1,092,861

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 107,934,250 · Engagements 391,730 · Rate 0.4% Posts 1,249 · Views 1,092,861 · Avg Likes 384,381 · Avg Comments 3,021 · Avg Views 1,092,861	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 8% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (11%) COLOMBIA (11%) MEXICO (8%) ARGENTINA (8%) VENEZUELA (8%)	Top regions: UNITED STATES (11%), COLOMBIA (11%), MEXICO (8%)
Platform Engagement	Instagram: 285,232 avg likes/post · Tiktok: 1,050,000 avg views/post · Youtube: 42,861 avg views/post	Best reach: Tiktok 1,050,000 avg views; best engagement: Instagram 285,232 avg likes

Top Brand Affinities

Elisabetta Franchi

Score: 29.24

Liu Jo

Score: 21.23

Calzedonia

Score: 15.28

Intimissimi

Score: 14.10

Zalando

Score: 10.16

Pull&Bear

Score: 7.65

Bershka

Score: 7.48

Stradivarius

Score: 6.33

Emporio Armani

Score: 6.13

OOTD Magazine

Score: 6.06

Cafecito

Score: 5.55

Arezzo

Score: 4.78

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Elisabetta Franchi		29.24
Liu Jo		21.23
Calzedonia		15.28
Intimissimi		14.10
Zalando		10.16
Pull&Bear		7.65
Bershka		7.48
Stradivarius		6.33
Emporio Armani		6.13
OOTD Magazine		6.06
Cafecito		5.55
Arezzo		4.78
Moschino		4.76
Michael Kors		4.69
Aperol		4.59
Alexander McQueen		4.55
Calvin Klein		4.37
Selfiegram		4.17
Movistar		4.08
ASOS		3.80
Kiko		3.67
Harrods		3.45
Daniel Wellington		3.41
Fenty beauty		3.40
Victoria's Secret		2.98
Alfa Romeo		2.72
Benefit Cosmetics		2.68
Valentino		2.65
Dr. Martens		2.65
Bellagio		2.61
Martini		2.54
VidaSana		2.54
Make Up For Ever		2.42
Kylie Cosmetics		2.34
Yves Saint Laurent		2.32
L'Oréal Paris		2.27
MTV		2.27
Snoopy And The Peanuts Gang		2.20
Primark		2.19
Sephora		2.18
Tomorrowland		2.18
Polo Ralph Lauren		2.09
Too Faced Cosmetics		2.04
Tommy Hilfiger		2.03
Polaroid		1.99
Dolce & Gabbana		1.91
Versace		1.91
Maybelline		1.84
Herbalife		1.84
Fendi		1.84