Malu Trevejo

Malu Trevejo — pop artist from US.

Malú Trevejo is a rising Latin artist with a captivating stage presence and a growing fan base of over 40 million followers. Known for her high-energy…

Influence: 55.40% Fanbase: 46.12% Trending: 60.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

New Era • 7.74% • Very Strong

As of 2025-09-09

36,539,542

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:16:11 UTC

Genres

poppopsocial media popelectronicdance

Biography

Malú Trevejo is a rising Latin artist with a captivating stage presence and a growing fan base of over 40 million followers. Known for her high-energy performances and bold attitude, she has collaborated with various artists such as Luar La L and Yovngchimi. As she prepares for the release of her debut album with Atlantic Records, Malú continues to impress fans with her versatile sound and powerful lyrics, as heard in her latest singles "Repeat" and "Frekaa." Stay tuned for more music from this dynamic artist.

Top Brand Affinities

Report Date: 2025-09-09

Malu Trevejo resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, INDIA, MEXICO. With a heavily female (66%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (516,950 avg views per post); Instagram is where fans co-sign. Affinity adjacency to New Era, American Eagle, Champion makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Malu Trevejo score 0.49% — Low bucket.

Brand: New EraBrand: American EagleBrand: Champion

Followers:36,539,542

Engagements:178,040

Rate:0.5%

Posts:4,109

Avg Likes:175,250

Avg Comments:1,182

Avg Views:544,659

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 36,539,542 · Engagements 178,040 · Rate 0.5% Posts 4,109 · Views 544,659 · Avg Likes 175,250 · Avg Comments 1,182 · Avg Views 544,659	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 20% 13-17: 13% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (20%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (28%) INDIA (10%) MEXICO (3%) UNITED KINGDOM (3%) COLOMBIA (3%)	Top regions: UNITED STATES (28%), INDIA (10%), MEXICO (3%)
Platform Engagement	Instagram: 145,319 avg likes/post · Tiktok: 516,950 avg views/post · Youtube: 27,709 avg views/post	Best reach: Tiktok 516,950 avg views; best engagement: Instagram 145,319 avg likes

Top Brand Affinities

New Era

Score: 7.74

American Eagle

Score: 7.04

Champion

Score: 6.86

iHeartRadio Music Awards

Score: 4.68

FashionNova

Score: 4.39

Hennessy

Score: 4.17

Kylie Cosmetics

Score: 4.17

Coach

Score: 4.15

UGG

Score: 3.88

shein

Score: 3.66

Forever 21

Score: 2.94

SheInside

Score: 2.87

Brand	Category	Score
New Era		7.74
American Eagle		7.04
Champion		6.86
iHeartRadio Music Awards		4.68
FashionNova		4.39
Hennessy		4.17
Kylie Cosmetics		4.17
Coach		4.15
UGG		3.88
shein		3.66
Forever 21		2.94
SheInside		2.87
SoundCloud		2.83
Kodak		2.78
Fenty beauty		2.74
Sprite		2.67
Timberland		2.64
MTV		2.57
Hollister Co		2.56
NBA		2.38
Gymshark		2.35
Balenciaga		2.23
Dolce & Gabbana		2.16
FOREX		2.09
Too Faced Cosmetics		1.97
Lacoste		1.93
Call of Duty		1.93
Jack Daniels		1.87
Christian Dior		1.82
musical.ly		1.74
Victoria's Secret		1.73
Paramount Pictures		1.69
New Balance		1.65
Anastasia Beverly Hills		1.65
WWE		1.61
Sneakerhead		1.55
Dodge		1.55
Los Angeles Lakers		1.50
Tarte Cosmetics		1.48
Target		1.47
Bershka		1.44
Calvin Klein		1.42
Spotify Music		1.42
Walmart		1.40
NFL		1.36
Yves Saint Laurent		1.35
Versace		1.31
Coachella		1.31
Grand Theft Auto		1.31
Tommy Hilfiger		1.30