Malú Brand Affinity ranks highest El Corte Ingles at 38.73% . Very Strong. Score DMDB 59.25% | Fanbase 48.31%

Malú — pop artist from ES.

With a musical career spanning twenty-five years, Malú has released twelve studio albums, two live albums, and five compilations, in addition to embarking on…

Malú

Recognizable

Country: ES | Gender: female | Artist ID: 11e81bc8-ae36-e238-8628-a0369fe50396

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Genres

poppoplatin poplatin arena popspanish poppop flamencogreek poprockspanish pop rockpop rockothersworldwidelatinarrocha

Influential: 59.25% Fanbase: 48.31% Trending: 64.71%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

El Corte Ingles • 38.73% • Very Strong

As of 2025-09-09

2,680,144

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.25% | Fanbase 48.31% | Trending 64.71% | CAREER STAGE: MAINSTREAM

Biography

With a musical career spanning twenty-five years, Malú has released twelve studio albums, two live albums, and five compilations, in addition to embarking on sixteen national and international tours. Known for her versatile talent, Malú emerged as a top-selling artist in Spain with her debut album "Aprendiz," which achieved Triple Platinum status with over 300,000 copies sold when she was just sixteen years old.

Beyond her success in music, Malú, hailing from a family of musicians, has become a sought-after artist for live performances, television appearances, and brand collaborations. She has served as a coach on the popular show "La Voz" for its ninth season and was a judge on the debut season of "Mask Singer," showcasing her enduring appeal and influence in the industry. Malú's musical achievements include sixteen Platinum and six Gold certifications for her albums, with her songs amassing over 600 million views on platforms like YouTube. Additionally, she has been honored with numerous awards, including fifteen Premios Dial, five Premios 40 Principales, and multiple nominations for World Music Awards and Premios Cadena 100.

Report Date: 2025-09-09

Malú connects with 18-24 & 25-34 audiences and shows durable traction across SPAIN, ARGENTINA, MEXICO. With a heavily female (73%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 251,166 avg views per post; Instagram adds dependable engagement depth. Overlap with El Corte Ingles, Fnac, TOUS highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Malú moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Malú score 1.51% — Moderate bucket.

Brand: El Corte InglesBrand: FnacBrand: TOUS

Followers:2,680,144

Engagements:40,511

Rate:1.5%

Posts:1,655

Avg Likes:39,935

Avg Comments:893

Avg Views:318,166

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,680,144 · Engagements 40,511 · Rate 1.5% Posts 1,655 · Views 318,166 · Avg Likes 39,935 · Avg Comments 893 · Avg Views 318,166	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 32% 35-44: 12% 45-64: 5%	Largest: 18-24 (45%); next: 25-34 (32%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	SPAIN (42%) ARGENTINA (9%) MEXICO (6%) VENEZUELA (6%) UNITED STATES (5%)	Top regions: SPAIN (42%), ARGENTINA (9%), MEXICO (6%)
Platform Engagement	Instagram: 28,886 avg likes/post · Tiktok: 67,000 avg views/post · Youtube: 251,166 avg views/post	Best reach: Youtube 251,166 avg views; best engagement: Instagram 28,886 avg likes

Top Brand Affinities

El Corte Ingles

Score: 38.73

Fnac

Score: 34.70

TOUS

Score: 19.59

Carolina Herrera

Score: 16.16

Oysho

Score: 13.05

VidaSana

Score: 9.76

Movistar

Score: 8.33

Calzedonia

Score: 8.30

Amazon Music

Score: 8.25

PLAYMOBIL

Score: 8.03

Thermomix

Score: 7.11

Daewoo

Score: 6.73

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Top Brand Affinities

Brand	Category	Score
El Corte Ingles		38.73
Fnac		34.70
TOUS		19.59
Carolina Herrera		16.16
Oysho		13.05
VidaSana		9.76
Movistar		8.33
Calzedonia		8.30
Amazon Music		8.25
PLAYMOBIL		8.03
Thermomix		7.11
Daewoo		6.73
Suavecito		6.42
Lidl		6.04
Stradivarius		5.64
Cafecito		5.56
Guerlain		5.25
Décathlon		5.14
Pull&Bear		4.75
Patek Philippe		4.36
Primark		4.30
Carrefour		3.41
Dolce & Gabbana		3.07
NBC		3.06
ASOS		2.80
Armani		2.37
Versace		2.36
Bershka		2.27
shein		2.19
Lacoste		2.06
Lollapalooza		2.06
Warner Bros		2.06
Bellagio		1.96
Zara		1.91
Polo Ralph Lauren		1.81
Herbalife		1.77
Hollister Co		1.70
Coca-Cola		1.67
Calvin Klein		1.66
KitKat		1.49
Ferrero		1.47
SWAROVSKI		1.44
GIVENCHY		1.42
Pixar		1.35
Fiat		1.34
Converse		1.32
Michael Kors		1.28
NYX Cosmetics		1.28
HBO		1.26
New Balance		1.23