Malou

Malou — pop artist from AU.

I am a passionate singer-songwriter who enjoys creating music for myself and others. I have collaborated with talented artists such as Ben Böhmer, Diplo, and…

Influence: 50.78% Fanbase: 11.27% Trending: 70.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 91.19% • Very Strong

As of 2025-09-09

30,012

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:40:43 UTC

Genres

poppopelectronicdance

Biography

I am a passionate singer-songwriter who enjoys creating music for myself and others. I have collaborated with talented artists such as Ben Böhmer, Diplo, and Oliver Heldens across various genres, with a particular affinity for electronic progressive melodic house and pop. Currently, I am working on my own music project, set to release in the near future.

Top Brand Affinities

Report Date: 2025-09-09

Malou indexes high with fans in the 25-34 range in GERMANY, UNITED KINGDOM, INDIA. The skew is heavily male (70%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 6,309 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Warner Music, MOOG, Ableton, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Malou when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Malou score 4.87% — Very Strong bucket.

Brand: Warner MusicBrand: MOOGBrand: Ableton

Followers:30,012

Engagements:1,461

Rate:4.9%

Posts:696

Avg Likes:1,448

Avg Comments:33

Avg Views:8,539

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 30,012 · Engagements 1,461 · Rate 4.9% Posts 696 · Views 8,539 · Avg Likes 1,448 · Avg Comments 33 · Avg Views 8,539	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 33% 35-44: 14% 45-64: 9%	Largest: 25-34 (40%); next: 18-24 (33%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	GERMANY (87%) UNITED KINGDOM (3%) INDIA (2%) SPAIN (2%) ROMANIA (2%)	Top regions: GERMANY (87%), UNITED KINGDOM (3%), INDIA (2%)
Platform Engagement	Instagram: 936 avg likes/post · Tiktok: 6,309 avg views/post · Youtube: 2,230 avg views/post	Best reach: Tiktok 6,309 avg views; best engagement: Instagram 936 avg likes

Top Brand Affinities

Warner Music

Score: 91.19

MOOG

Score: 48.52

Ableton

Score: 46.10

About you

Score: 45.10

Pioneer

Score: 40.82

Akai

Score: 31.88

Amazon Music

Score: 29.98

Trancefamily

Score: 29.56

Mixcloud

Score: 29.22

Sennheiser

Score: 27.85

Tomorrowland

Score: 21.39

Pro Tools

Score: 21.10

Brand	Category	Score
Warner Music		91.19
MOOG		48.52
Ableton		46.10
About you		45.10
Pioneer		40.82
Akai		31.88
Amazon Music		29.98
Trancefamily		29.56
Mixcloud		29.22
Sennheiser		27.85
Tomorrowland		21.39
Pro Tools		21.10
Commerzbank		20.81
Alpha Industries		20.39
Akg		19.25
Edeka		18.48
Zalando		16.97
Spotify Music		12.43
SoundCloud		12.02
Lufthansa		10.40
Lollapalooza		10.38
Beck`s		9.44
Grey Goose		8.05
Atmos		7.92
Leica		7.78
Beats Electronics		7.61
KARL LAGERFELD		7.37
Seat		6.72
Carlsberg		6.33
Absolut		6.03
Aperol		5.78
Moët & Chandon		5.57
Ryanair		5.04
MTV		4.88
Coachella		4.50
Hugo Boss		4.38
ASOS		3.47
Red Bull		3.34
Campari		3.29
Dr. Martens		3.28
Heinz		3.20
Urban Outfitters		3.13
Stüssy		3.02
Uber		2.98
Calvin Klein		2.96
Pull&Bear		2.91
Kodak		2.89
Polaroid		2.89
NBC		2.83
Montblanc		2.76