Mallrat

Mallrat — pop artist from AU.

Mallrat, also known as Grace Shaw, is a highly acclaimed producer and songwriter known for her clever and timeless pop music. Her early EPs - Uninvited (2016),…

Influence: 58.61% Fanbase: 41.84% Trending: 67.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Vegemite • 38.92% • Very Strong

As of 2025-09-09

187,904

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:36 UTC

Genres

poppopaustralian indieaustralian popbrisbane indieindie pophip-hop & rapaustralian hip hopaustralianaussietronica

Biography

Mallrat, also known as Grace Shaw, is a highly acclaimed producer and songwriter known for her clever and timeless pop music. Her early EPs - Uninvited (2016), In The Sky (2018), and Driving Music (2019) - have solidified her as an artist on the rise, earning praise from publications like NY Times, NYLON, and NPR. With features on "Best of" lists by The Fader, Billboard, and more, Mallrat has made a significant impact both in her native Australia and internationally, performing on late-night TV shows and touring with artists such as Maggie Rogers and Post Malone.

Mallrat's music has resonated with audiences worldwide, leading to sold-out headline shows across major cities and high rankings in triple J's Hottest 100. Her success has also been recognized with awards like "Best Australian Solo Act" at the NME Awards in the UK. Known for her captivating live performances and growing fanbase that includes industry heavyweights like Mark Ronson, Mallrat continues to make waves in the music scene with her infectious pop sound.

Top Brand Affinities

Report Date: 2025-09-09

Mallrat is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, AUSTRALIA, UNITED KINGDOM. The audience is female-leaning (50%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (7,024 avg views per post); Tiktok builds the community layer. Affinity data highlights Vegemite, Telstra, Coles, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mallrat score 0.28% — Low bucket.

Brand: VegemiteBrand: TelstraBrand: Coles

Followers:187,904

Engagements:521

Rate:0.3%

Posts:249

Avg Likes:472

Avg Comments:79

Avg Views:12,117

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 187,904 · Engagements 521 · Rate 0.3% Posts 249 · Views 12,117 · Avg Likes 472 · Avg Comments 79 · Avg Views 12,117	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 32% 13-17: 8% 35-44: 7%	Largest: 18-24 (50%); next: 25-34 (32%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	UNITED STATES (31%) AUSTRALIA (31%) UNITED KINGDOM (6%) CANADA (4%) GERMANY (2%)	Top regions: UNITED STATES (31%), AUSTRALIA (31%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 5,093 avg views/post · Youtube: 7,024 avg views/post	Best reach: Youtube 7,024 avg views; best engagement: Tiktok 286 avg likes

Top Brand Affinities

Vegemite

Score: 38.92

Telstra

Score: 33.96

Coles

Score: 23.07

Kmart

Score: 19.28

Sunnies Studios

Score: 14.42

Qantas

Score: 13.69

Woolworths

Score: 11.36

Acne Studios

Score: 9.57

Holden

Score: 8.79

New Line Cinema

Score: 7.73

Glossier

Score: 7.69

Ableton

Score: 7.22

Brand	Category	Score
Vegemite		38.92
Telstra		33.96
Coles		23.07
Kmart		19.28
Sunnies Studios		14.42
Qantas		13.69
Woolworths		11.36
Acne Studios		9.57
Holden		8.79
New Line Cinema		7.73
Glossier		7.69
Ableton		7.22
Coachella		6.56
Vivienne Westwood		6.00
Billabong		5.92
Free People		5.49
Tinder		5.23
Emporium		4.94
Aperol		4.60
Dr. Martens		4.33
Spotify Music		4.21
Polaroid		4.07
SoundCloud		3.82
Showtime		3.76
Urban Outfitters		3.73
Lollapalooza		3.66
Coors		3.60
Taco Bell		3.46
Lush		3.26
ASOS		3.25
Stüssy		3.18
BALMAIN		3.03
Nickelodeon		3.01
Paramount Pictures		2.98
Carhartt		2.67
Guinness		2.62
Airbnb		2.61
Chrysler		2.61
Kodak		2.60
McLaren		2.47
Geocaching		2.38
Fenty beauty		2.35
Tomorrowland		2.15
Budweiser		1.93
The Olympic Games		1.89
Bellagio		1.85
Fujifilm		1.80
Beats Electronics		1.72
Vogue		1.71
Chipotle Mexican Grill		1.68