Malive
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
40,355
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 19:55:45 UTC
Genres
Biography
Remixing iconic musicians like Gilberto Gil and Elis Regina, Malive has garnered industry credibility and opened doors for career growth. With endorsements from influential figures such as Solomun and Pete Tong, he has reshaped music creation boundaries and gained recognition for his pioneering approach in various genres.
Malive is a clear fit for 25-34 & 18-24 audiences with strength across BRAZIL, UNITED STATES, PORTUGAL. The audience is heavily male (55%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (2,248 avg likes per post); Instagram builds the community layer. Affinity data highlights OSGEMEOS, Mixcloud, ChilliBeans, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 40,355 · Engagements 2,248 · Rate 5.6% Posts 156 · Views 0 · Avg Likes 2,248 · Avg Comments 120 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 38% 35-44: 10% 13-17: 4% |
Largest: 25-34 (45%); next: 18-24 (38%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
BRAZIL (93%) UNITED STATES (2%) PORTUGAL (1%) INDIA (1%) MOZAMBIQUE (1%) |
Top regions: BRAZIL (93%), UNITED STATES (2%), PORTUGAL (1%) |
| Platform Engagement | Instagram: 2,248 avg likes/post | best engagement: Instagram 2,248 avg likes |
Top Brand Affinities
OSGEMEOS
Mixcloud
ChilliBeans
MOOG
Trancefamily
Lojas Renner
Tomorrowland
Akai
Amazon Music
Ableton
Itaipava
Sennheiser
| Brand | Category | Score |
|---|---|---|
| OSGEMEOS | 46.87 | |
| Mixcloud | 38.54 | |
| ChilliBeans | 28.48 | |
| MOOG | 24.02 | |
| Trancefamily | 18.12 | |
| Lojas Renner | 14.56 | |
| Tomorrowland | 14.20 | |
| Akai | 13.48 | |
| Amazon Music | 13.35 | |
| Ableton | 12.64 | |
| Itaipava | 11.45 | |
| Sennheiser | 10.51 | |
| Lollapalooza | 10.10 | |
| Pioneer | 9.75 | |
| Riachuelo | 9.08 | |
| Boticario | 8.32 | |
| Coachella | 7.65 | |
| SoundCloud | 7.06 | |
| Moda Praia | 6.78 | |
| KIA | 5.05 | |
| Paco Rabanne | 4.96 | |
| Heineken | 4.52 | |
| Budweiser | 3.27 | |
| Spotify Music | 3.26 | |
| Mary Kay | 2.79 | |
| Oakley | 2.70 | |
| Monster Beverage | 2.61 | |
| Aperol | 1.91 | |
| Beats Electronics | 1.82 | |
| shein | 1.74 | |
| Lacoste | 1.70 | |
| Calvin Klein | 1.52 | |
| UFC | 1.52 | |
| SheInside | 1.48 | |
| Mitsubishi | 1.41 | |
| Red Bull | 1.35 | |
| Versace | 1.28 | |
| Guess | 1.23 | |
| Supreme | 1.17 | |
| Coca-Cola | 1.15 | |
| Pandora | 1.11 | |
| New Balance | 1.10 | |
| Airbnb | 1.08 | |
| DC Entertainment | 1.05 | |
| Tesla Motors | 1.02 | |
| Sony | 1.02 | |
| Balenciaga | 1.00 | |
| Harley-Davidson | 0.95 | |
| Xiaomi | 0.95 | |
| Netflix | 0.93 |
Official Profiles
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LoginArtist: Malive
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















