Malive

Malive

Country: BR | Gender: male

Influence: 55.02% Fanbase: 12.74% Trending: 76.16% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 46.87% • Very Strong

As of 2025-09-08

40,355

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 19:55:45 UTC

Genres

electronicdanceeuropeanbrazilian bass

Biography

Malive is a versatile artist known for his work as a producer, musician, DJ, and artist, blending waves, frequencies, and fresh vibes in his creations. He made a mark in the Brazilian Hip Hop scene with award-nominated productions and collaborations with top artists, including creating a national anthem against racism. Transitioning from hip hop to electronic music, Malive found his passion in performing and engaging with the dance floor, supported by millions of streams and releases on global record labels like Diynamic and Warner Music.

Remixing iconic musicians like Gilberto Gil and Elis Regina, Malive has garnered industry credibility and opened doors for career growth. With endorsements from influential figures such as Solomun and Pete Tong, he has reshaped music creation boundaries and gained recognition for his pioneering approach in various genres.

Malive Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Malive is a clear fit for 25-34 & 18-24 audiences with strength across BRAZIL, UNITED STATES, PORTUGAL. The audience is heavily male (55%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (2,248 avg likes per post); Instagram builds the community layer. Affinity data highlights OSGEMEOS, Mixcloud, ChilliBeans, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Malive score 5.57%Very Strong bucket.
Brand: OSGEMEOSBrand: MixcloudBrand: ChilliBeans
Followers:40,355
Engagements:2,248
Rate:5.6%
Posts:156
Views:0
Avg Likes:2,248
Avg Comments:120
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 40,355 · Engagements 2,248 · Rate 5.6%
Posts 156 · Views 0 · Avg Likes 2,248 · Avg Comments 120 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 45%
18-24: 38%
35-44: 10%
13-17: 4%
Largest: 25-34 (45%); next: 18-24 (38%)
Gender Split Female: 45%
Male: 55%
Non-binary/Other: 0%
Skews male (55%)
Top Countries BRAZIL (93%)
UNITED STATES (2%)
PORTUGAL (1%)
INDIA (1%)
MOZAMBIQUE (1%)
Top regions: BRAZIL (93%), UNITED STATES (2%), PORTUGAL (1%)
Platform Engagement Instagram: 2,248 avg likes/post best engagement: Instagram 2,248 avg likes

Top Brand Affinities

OSGEMEOS
Score: 46.87
Mixcloud
Score: 38.54
ChilliBeans
Score: 28.48
MOOG
Score: 24.02
Trancefamily
Score: 18.12
Lojas Renner
Score: 14.56
Tomorrowland
Score: 14.20
Akai
Score: 13.48
Amazon Music
Score: 13.35
Ableton
Score: 12.64
Itaipava
Score: 11.45
Sennheiser
Score: 10.51
Brand Category Score
OSGEMEOS 46.87
Mixcloud 38.54
ChilliBeans 28.48
MOOG 24.02
Trancefamily 18.12
Lojas Renner 14.56
Tomorrowland 14.20
Akai 13.48
Amazon Music 13.35
Ableton 12.64
Itaipava 11.45
Sennheiser 10.51
Lollapalooza 10.10
Pioneer 9.75
Riachuelo 9.08
Boticario 8.32
Coachella 7.65
SoundCloud 7.06
Moda Praia 6.78
KIA 5.05
Paco Rabanne 4.96
Heineken 4.52
Budweiser 3.27
Spotify Music 3.26
Mary Kay 2.79
Oakley 2.70
Monster Beverage 2.61
Aperol 1.91
Beats Electronics 1.82
shein 1.74
Lacoste 1.70
Calvin Klein 1.52
UFC 1.52
SheInside 1.48
Mitsubishi 1.41
Red Bull 1.35
Versace 1.28
Guess 1.23
Supreme 1.17
Coca-Cola 1.15
Pandora 1.11
New Balance 1.10
Airbnb 1.08
DC Entertainment 1.05
Tesla Motors 1.02
Sony 1.02
Balenciaga 1.00
Harley-Davidson 0.95
Xiaomi 0.95
Netflix 0.93

Official Profiles

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Artist: Malive

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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