Maliq & D'essentials Brand Affinity ranks highest Melissa at 83.74% . Very Strong. Score DMDB 60.91% | Fanbase 43.29%

Maliq & D'essentials — pop artist from ID.

Formed on May 15, 2002, MALIQ & D'Essentials is a band known for their Organic Music genre. Founded by brothers Angga and Widi Puradiredja, the group…

Maliq & D'essentials

Recognizable

Country: ID | Artist ID: 11e81bba-a0cc-c0d0-9575-a0369fe50396

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Genres

poppopindonesian popindonesian indiemainstream popjazz & standardsindonesian jazzjazz fusionreggaeindonesian reggae

Influential: 60.91% Fanbase: 43.29% Trending: 69.73%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Melissa • 83.74% • Very Strong

As of 2025-09-09

620,887

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.91% | Fanbase 43.29% | Trending 69.73% | CAREER STAGE: MAINSTREAM

Biography

Formed on May 15, 2002, MALIQ & D'Essentials is a band known for their Organic Music genre. Founded by brothers Angga and Widi Puradiredja, the group originally consisted of eight members, including vocalists Indah and Dimi, keyboardist Ifa, bassist Jawa, guitarist Satrio, and horn player Amar. Over the years, there were changes in the lineup, with Dimi being replaced by Lale in 2006 and Ifa being replaced by Ilman in 2010. MALIQ & D'Essentials initially gained recognition in Jakarta's lounges and cafes, where they performed soul and soul-inspired music, aiming to introduce this genre to the Indonesian audience. The band's early years were focused on solidifying their sound and establishing themselves in the music scene.

Report Date: 2025-09-09

Maliq & D'essentials speaks to 18-24 & 25-34 audiences with measurable traction in INDONESIA, MALAYSIA, UNITED STATES. Composition is female-leaning (52%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (11,200 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Melissa, Garuda Indonesia, Oppo, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maliq & D'essentials score 4.32% — Very Strong bucket.

Brand: MelissaBrand: Garuda IndonesiaBrand: Oppo

Followers:620,887

Engagements:26,848

Rate:4.3%

Posts:2,403

Avg Likes:26,675

Avg Comments:175

Avg Views:13,365

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 620,887 · Engagements 26,848 · Rate 4.3% Posts 2,403 · Views 13,365 · Avg Likes 26,675 · Avg Comments 175 · Avg Views 13,365	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 36% 13-17: 8% 35-44: 7%	Largest: 18-24 (48%); next: 25-34 (36%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	INDONESIA (90%) MALAYSIA (3%) UNITED STATES (1%) JAPAN (1%) AUSTRALIA (1%)	Top regions: INDONESIA (90%), MALAYSIA (3%), UNITED STATES (1%)
Platform Engagement	Instagram: 25,837 avg likes/post · Tiktok: 11,200 avg views/post · Youtube: 2,165 avg views/post	Best reach: Tiktok 11,200 avg views; best engagement: Instagram 25,837 avg likes

Top Brand Affinities

Melissa

Score: 83.74

Garuda Indonesia

Score: 24.45

Oppo

Score: 21.15

Maybank

Score: 12.38

Yakult

Score: 9.56

Jafra

Score: 9.53

AirAsia

Score: 7.86

Mothercare

Score: 7.07

Bajaj

Score: 6.48

Fujifilm

Score: 6.17

Petronas

Score: 5.77

Gundam

Score: 5.75

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Top Brand Affinities

Brand	Category	Score
Melissa		83.74
Garuda Indonesia		24.45
Oppo		21.15
Maybank		12.38
Yakult		9.56
Jafra		9.53
AirAsia		7.86
Mothercare		7.07
Bajaj		6.48
Fujifilm		6.17
Petronas		5.77
Gundam		5.75
UNIQLO		5.71
OOTD Magazine		5.32
Preloved		4.59
Xiaomi		3.62
Pampers		3.51
Summit Entertainment		3.48
Hot Wheels		3.23
Leica		3.17
Coffeegram		3.07
Pizza Hut		2.83
Pull&Bear		2.83
Stradivarius		2.75
Oriflame		2.65
Snapseed		2.56
Tupperware Brands		2.54
A Game of Tones		2.39
New Balance		2.31
Nokia		2.26
Carrefour		2.22
Dr. Martens		2.07
H&M		1.99
Spotify Music		1.98
Yamaha		1.98
Converse		1.97
LEGOLAND		1.97
National Geographic		1.74
Showtime		1.69
Scion		1.66
Mitsubishi Motors		1.66
ASICS		1.64
Vans		1.60
Sony		1.56
McDonald's		1.53
Samsung Group		1.52
Honda		1.49
Lego		1.44
Universal		1.39
KitKat		1.29