Malinda
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
5,292,854
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 18:14:49 UTC
Genres
Biography
Malinda stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The profile is heavily male (58%), and content lands hardest on Youtube, where posts average 56,716 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Efteling, DreamWorks, The Witcher, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Malinda a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,292,854 · Engagements 10,722 · Rate 0.2% Posts 4,290 · Views 81,266 · Avg Likes 10,055 · Avg Comments 253 · Avg Views 81,266 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 35% 25-34: 32% 35-44: 14% 45-64: 13% |
Largest: 18-24 (35%); next: 25-34 (32%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (38%) UNITED KINGDOM (8%) CANADA (5%) GERMANY (4%) INDIA (4%) |
Top regions: UNITED STATES (38%), UNITED KINGDOM (8%), CANADA (5%) |
| Platform Engagement | Instagram: 2,975 avg likes/post · Tiktok: 24,550 avg views/post · Youtube: 56,716 avg views/post | Best reach: Youtube 56,716 avg views; best engagement: Youtube 3,550 avg likes |
Top Brand Affinities
Efteling
DreamWorks
The Witcher
RedBubble
SpeedPaint
Final Fantasy
Kickstarter
BBC
Paramount Pictures
Target
Star Wars
Fallout
| Brand | Category | Score |
|---|---|---|
| Efteling | 7.46 | |
| DreamWorks | 7.21 | |
| The Witcher | 6.52 | |
| RedBubble | 5.95 | |
| SpeedPaint | 5.58 | |
| Final Fantasy | 4.82 | |
| Kickstarter | 4.61 | |
| BBC | 4.13 | |
| Paramount Pictures | 4.06 | |
| Target | 3.91 | |
| Star Wars | 3.81 | |
| Fallout | 3.77 | |
| Verizon | 3.60 | |
| HBO | 3.55 | |
| Bethesda Softworks | 3.47 | |
| Guinness | 3.27 | |
| Columbia Pictures | 3.07 | |
| Showtime | 3.01 | |
| Prismacolor | 2.80 | |
| Urban Outfitters | 2.73 | |
| Faber-Castell | 2.73 | |
| AMC | 2.63 | |
| Marvel Entertainment | 2.57 | |
| Primark | 2.56 | |
| Lush | 2.55 | |
| Nickelodeon | 2.50 | |
| Lego | 2.50 | |
| League of Legends | 2.47 | |
| Pokemon Go | 2.41 | |
| Universal | 2.38 | |
| Busch | 2.26 | |
| Nintendo | 2.20 | |
| Pixar | 2.18 | |
| Activision Blizzard | 2.17 | |
| Warner Bros | 2.10 | |
| Walmart | 2.08 | |
| Harley-Davidson | 2.07 | |
| Jeep | 2.06 | |
| Jack Daniels | 2.01 | |
| Pokemon | 1.99 | |
| Sprite | 1.99 | |
| Geocaching | 1.97 | |
| CBS Television Studios | 1.92 | |
| DC Entertainment | 1.89 | |
| CBS | 1.85 | |
| Ubisoft | 1.79 | |
| Forever 21 | 1.78 | |
| Sunnies Studios | 1.77 | |
| Walt Disney | 1.69 | |
| Marvel | 1.65 |
Official Profiles
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LoginArtist: Malinda
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
