Malcolm Todd
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
1,097,916
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
2025-12-07 11:39:44 UTC
Genres
Biography
His dedication to his craft and passion for music are evident in every note he sings, earning him a loyal fan base and critical acclaim. With a versatile range and emotional depth in his voice, Malcolm Todd continues to impress audiences with his raw talent and genuine connection to his music. In an industry filled with talent, Todd stands out as a true artist, with a promising career ahead of him.
Malcolm Todd builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, THAILAND, PHILIPPINES. With a heavily male (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (668,500 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Brandy Melville, Ableton, Lollapalooza point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,097,916 · Engagements 200,820 · Rate 18.3% Posts 475 · Views 702,897 · Avg Likes 186,970 · Avg Comments 1,355 · Avg Views 702,897 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 22% 13-17: 12% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (22%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (37%) THAILAND (11%) PHILIPPINES (8%) BRAZIL (7%) CANADA (3%) |
Top regions: UNITED STATES (37%), THAILAND (11%), PHILIPPINES (8%) |
| Platform Engagement | Instagram: 70,824 avg likes/post · Tiktok: 668,500 avg views/post · Youtube: 34,397 avg views/post | Best reach: Tiktok 668,500 avg views; best engagement: Tiktok 114,100 avg likes |
Top Brand Affinities
Brandy Melville
Ableton
Lollapalooza
Coachella
Glossier
Verizon
Vivienne Westwood
JACQUEMUS
SoundCloud
Urban Outfitters
Spotify Music
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Brandy Melville | 22.23 | |
| Ableton | 11.15 | |
| Lollapalooza | 10.54 | |
| Coachella | 9.21 | |
| Glossier | 8.42 | |
| Verizon | 8.05 | |
| Vivienne Westwood | 7.11 | |
| JACQUEMUS | 6.98 | |
| SoundCloud | 6.43 | |
| Urban Outfitters | 6.39 | |
| Spotify Music | 5.82 | |
| Margaritaville | 5.62 | |
| Champion | 5.38 | |
| Kodak | 5.26 | |
| Stüssy | 5.26 | |
| American Airlines | 5.20 | |
| Free People | 5.06 | |
| Coach | 4.33 | |
| Beats Electronics | 4.17 | |
| American Eagle | 3.68 | |
| Dr. Martens | 3.59 | |
| Miu Miu | 3.49 | |
| Gatorade | 3.29 | |
| Paramount Pictures | 3.28 | |
| ASOS | 2.67 | |
| Timberland | 2.66 | |
| Sprite | 2.63 | |
| Carhartt | 2.56 | |
| Converse | 2.54 | |
| Nickelodeon | 2.49 | |
| Polaroid | 2.37 | |
| GAP | 2.18 | |
| Sunnies Studios | 2.12 | |
| Supreme | 2.10 | |
| Hollister Co | 2.06 | |
| Walmart | 2.02 | |
| Target | 1.88 | |
| Forever 21 | 1.80 | |
| Budweiser | 1.78 | |
| Pixar | 1.78 | |
| Chipotle Mexican Grill | 1.77 | |
| The North Face | 1.76 | |
| Showtime | 1.75 | |
| Fendi | 1.72 | |
| H&M | 1.69 | |
| Fujifilm | 1.68 | |
| Los Angeles Lakers | 1.60 | |
| Lacoste | 1.60 | |
| Fenty beauty | 1.59 | |
| Microsoft | 1.57 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-05 03:30 UTC | Malcolm Todd | Meow | Wellington, New Zealand | |
| 2026-02-11 03:30 UTC | Malcolm Todd | The Roundhouse UNSW | Sydney, Australia | |
| 2026-02-11 03:30 UTC | Malcolm Todd | Roundhouse | Sydney, Australia | |
| 2026-02-14 08:00 UTC | Laneway Festival 2026 | Adelaide Showground | Adelaide, Australia | — |
