Malaa

Malaa — electronic artist from FR.

Malaa is known for his bass house tracks that blend stern beats with a touch of humor. Concealing his identity behind a balaclava, the Parisian DJ has sparked…

Influence: 60.30% Fanbase: 44.45% Trending: 68.22% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 108.42% • Very Strong

As of 2025-09-08

589,991

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 23:13:44 UTC

Genres

electronicedmelectro housebass housedeep groove househousedanceelectronictech house

Biography

Malaa is known for his bass house tracks that blend stern beats with a touch of humor. Concealing his identity behind a balaclava, the Parisian DJ has sparked speculation regarding his true persona, with rumors swirling that he may be part of a collaboration involving DJ Snake and Tchami. With a discography dating back to 2015, Malaa's standout releases include "Notorious," "Revolt," and "Made in France."

Fool's Gold Records and Tchami's Confession label have been instrumental in showcasing Malaa's work, with popular tracks like "Prophecy" and remixes for artists like Skrillex and Diplo. Collaborations with the likes of Ghostface Killah and Fivio Foreign culminated in his debut album, "Don Malaa," in 2022, followed by subsequent releases such as "Veni, Vidi, Vici" in 2024 and a dual album drop in 2025, featuring tracks like "Nineteen 84" and "All In."

Top Brand Affinities

Report Date: 2025-09-08

Malaa builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, FRANCE, BRAZIL. With a heavily male (83%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (9,839 avg views per post), while Instagram provides social proof in comments and saves. Affinities with iHeartRaves, Pioneer, Trancefamily point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Malaa score 1.15% — Moderate bucket.

Brand: iHeartRavesBrand: PioneerBrand: Trancefamily

Followers:589,991

Engagements:6,793

Rate:1.2%

Posts:638

Avg Likes:6,733

Avg Comments:114

Avg Views:14,140

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 589,991 · Engagements 6,793 · Rate 1.2% Posts 638 · Views 14,140 · Avg Likes 6,733 · Avg Comments 114 · Avg Views 14,140	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 36% 35-44: 6% 13-17: 5%	Largest: 18-24 (52%); next: 25-34 (36%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (16%) FRANCE (9%) BRAZIL (7%) INDIA (6%) MEXICO (5%)	Top regions: UNITED STATES (16%), FRANCE (9%), BRAZIL (7%)
Platform Engagement	Instagram: 5,951 avg likes/post · Tiktok: 4,301 avg views/post · Youtube: 9,839 avg views/post	Best reach: Youtube 9,839 avg views; best engagement: Instagram 5,951 avg likes

Top Brand Affinities

iHeartRaves

Score: 108.42

Pioneer

Score: 49.12

Trancefamily

Score: 42.33

Ableton

Score: 36.21

Mixcloud

Score: 31.73

Tomorrowland

Score: 28.50

Accor Hotels

Score: 14.49

SoundCloud

Score: 14.37

Akai

Score: 12.96

Coachella

Score: 10.94

Lollapalooza

Score: 9.32

Amazon Music

Score: 8.60

Brand	Category	Score
iHeartRaves		108.42
Pioneer		49.12
Trancefamily		42.33
Ableton		36.21
Mixcloud		31.73
Tomorrowland		28.50
Accor Hotels		14.49
SoundCloud		14.37
Akai		12.96
Coachella		10.94
Lollapalooza		9.32
Amazon Music		8.60
Ricard		8.46
Sennheiser		8.43
Beats Electronics		6.53
Jagermeister		6.46
Coors		4.70
Spotify Music		4.44
American Eagle		3.57
Budweiser		3.03
NHL		3.00
Red Bull		2.91
MTV		2.90
ASOS		2.89
Monster Beverage		2.80
Stüssy		2.75
Lululemon Athletica		2.71
Montblanc		2.70
Pull&Bear		2.65
Lacoste		2.60
Supreme		2.56
Gymshark		2.54
Hennessy		2.52
Los Angeles Lakers		2.49
Jack Daniels		2.49
Dr. Martens		2.31
Carhartt		2.29
Hollister Co		2.19
GoPro		2.11
Kodak		2.05
Timberland		1.99
Calvin Klein		1.90
Vans		1.84
The North Face		1.82
Versace		1.81
Subaru		1.81
Forever 21		1.78
Oakley		1.78
Chrysler		1.77
NFL		1.76