Mal Blum

Mal Blum

Country: US | Gender: non-binary

Influence: 51.90% Fanbase: 25.43% Trending: 65.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warby Parker • 21.25% • Very Strong

As of 2025-09-09

96,314

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:16:47 UTC

Genres

popindie popalternativealternativebubblegrungefolk & traditionalanti-folkfolk punk

Biography

Sure, here is a revised version:

As a professional music writer, my expertise lies in crafting engaging and insightful content about the latest trends, artists, and releases in the music industry. With a keen eye for detail and a passion for music, I strive to deliver high-quality articles that inform and captivate readers.

Whether I'm conducting interviews with musicians, reviewing albums, or analyzing the impact of music on culture, my goal is to provide valuable and engaging content that resonates with music enthusiasts. Through my writing, I aim to share the power and beauty of music while keeping readers informed and entertained.

Mal Blum Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Mal Blum commands interest from 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (66%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (5,104 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Warby Parker, Arctic Fox hair Color, bonappetitmag points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Mal Blum score 0.69%Low bucket.
Brand: Warby ParkerBrand: Arctic Fox hair ColorBrand: bonappetitmag
Followers:96,314
Engagements:662
Rate:0.7%
Posts:802
Views:7,032
Avg Likes:632
Avg Comments:38
Avg Views:7,032

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 96,314 · Engagements 662 · Rate 0.7%
Posts 802 · Views 7,032 · Avg Likes 632 · Avg Comments 38 · Avg Views 7,032
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 56%
25-34: 24%
13-17: 10%
35-44: 7%
Largest: 18-24 (56%); next: 25-34 (24%)
Gender Split Female: 66%
Male: 34%
Non-binary/Other: 0%
Skews female (66%)
Top Countries UNITED STATES (68%)
UNITED KINGDOM (9%)
CANADA (7%)
AUSTRALIA (3%)
GERMANY (2%)
Top regions: UNITED STATES (68%), UNITED KINGDOM (9%), CANADA (7%)
Platform Engagement Instagram: 396 avg likes/post · Tiktok: 5,104 avg views/post · Youtube: 1,928 avg views/post Best reach: Tiktok 5,104 avg views; best engagement: Instagram 396 avg likes

Top Brand Affinities

Warby Parker
Score: 21.25
Arctic Fox hair Color
Score: 19.91
bonappetitmag
Score: 16.47
HBO Max
Score: 10.40
RedBubble
Score: 9.98
Hot Topic
Score: 9.07
Life Is Strange
Score: 8.37
Kickstarter
Score: 8.04
Showtime
Score: 7.01
Walgreens
Score: 5.77
SpeedPaint
Score: 5.52
Tinder
Score: 5.01
Brand Category Score
Warby Parker 21.25
Arctic Fox hair Color 19.91
bonappetitmag 16.47
HBO Max 10.40
RedBubble 9.98
Hot Topic 9.07
Life Is Strange 8.37
Kickstarter 8.04
Showtime 7.01
Walgreens 5.77
SpeedPaint 5.52
Tinder 5.01
Kroger 4.89
Pfizer 4.80
Columbia Pictures 4.70
Polaroid 4.58
Margaritaville 4.44
Taco Bell 4.42
Cartoon Network 4.34
Lush 4.18
Pokemon Go 4.16
Nickelodeon 4.07
Paramount Pictures 4.07
Bethesda Softworks 3.84
Verizon 3.83
Spotify Music 3.80
Airbnb 3.80
Prismacolor 3.77
Comedy Central 3.75
Fallout 3.64
Walmart 3.50
BBC 3.40
Dr. Martens 3.32
Summit Entertainment 3.16
Chrysler 3.11
Urban Outfitters 3.01
PetSmart 3.01
Sprite 2.97
NBC 2.87
Nintendo 2.86
Paypal 2.78
Pokemon 2.64
Activision Blizzard 2.63
Lollapalooza 2.63
Pixar 2.51
Chipotle Mexican Grill 2.49
Emporium 2.40
Target 2.34
Urban Decay Cosmetics 2.33
Costco 2.21

Official Profiles

Login to view Contact

Login

Artist: Mal Blum

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Mal Blum today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist