Mal Blum
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
96,314
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:16:47 UTC
Genres
Biography
As a professional music writer, my expertise lies in crafting engaging and insightful content about the latest trends, artists, and releases in the music industry. With a keen eye for detail and a passion for music, I strive to deliver high-quality articles that inform and captivate readers.
Whether I'm conducting interviews with musicians, reviewing albums, or analyzing the impact of music on culture, my goal is to provide valuable and engaging content that resonates with music enthusiasts. Through my writing, I aim to share the power and beauty of music while keeping readers informed and entertained.
Mal Blum commands interest from 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (66%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (5,104 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Warby Parker, Arctic Fox hair Color, bonappetitmag points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 96,314 · Engagements 662 · Rate 0.7% Posts 802 · Views 7,032 · Avg Likes 632 · Avg Comments 38 · Avg Views 7,032 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 24% 13-17: 10% 35-44: 7% |
Largest: 18-24 (56%); next: 25-34 (24%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
UNITED STATES (68%) UNITED KINGDOM (9%) CANADA (7%) AUSTRALIA (3%) GERMANY (2%) |
Top regions: UNITED STATES (68%), UNITED KINGDOM (9%), CANADA (7%) |
| Platform Engagement | Instagram: 396 avg likes/post · Tiktok: 5,104 avg views/post · Youtube: 1,928 avg views/post | Best reach: Tiktok 5,104 avg views; best engagement: Instagram 396 avg likes |
Top Brand Affinities
Warby Parker
Arctic Fox hair Color
bonappetitmag
HBO Max
RedBubble
Hot Topic
Life Is Strange
Kickstarter
Showtime
Walgreens
SpeedPaint
Tinder
| Brand | Category | Score |
|---|---|---|
| Warby Parker | 21.25 | |
| Arctic Fox hair Color | 19.91 | |
| bonappetitmag | 16.47 | |
| HBO Max | 10.40 | |
| RedBubble | 9.98 | |
| Hot Topic | 9.07 | |
| Life Is Strange | 8.37 | |
| Kickstarter | 8.04 | |
| Showtime | 7.01 | |
| Walgreens | 5.77 | |
| SpeedPaint | 5.52 | |
| Tinder | 5.01 | |
| Kroger | 4.89 | |
| Pfizer | 4.80 | |
| Columbia Pictures | 4.70 | |
| Polaroid | 4.58 | |
| Margaritaville | 4.44 | |
| Taco Bell | 4.42 | |
| Cartoon Network | 4.34 | |
| Lush | 4.18 | |
| Pokemon Go | 4.16 | |
| Nickelodeon | 4.07 | |
| Paramount Pictures | 4.07 | |
| Bethesda Softworks | 3.84 | |
| Verizon | 3.83 | |
| Spotify Music | 3.80 | |
| Airbnb | 3.80 | |
| Prismacolor | 3.77 | |
| Comedy Central | 3.75 | |
| Fallout | 3.64 | |
| Walmart | 3.50 | |
| BBC | 3.40 | |
| Dr. Martens | 3.32 | |
| Summit Entertainment | 3.16 | |
| Chrysler | 3.11 | |
| Urban Outfitters | 3.01 | |
| PetSmart | 3.01 | |
| Sprite | 2.97 | |
| NBC | 2.87 | |
| Nintendo | 2.86 | |
| Paypal | 2.78 | |
| Pokemon | 2.64 | |
| Activision Blizzard | 2.63 | |
| Lollapalooza | 2.63 | |
| Pixar | 2.51 | |
| Chipotle Mexican Grill | 2.49 | |
| Emporium | 2.40 | |
| Target | 2.34 | |
| Urban Decay Cosmetics | 2.33 | |
| Costco | 2.21 |
Official Profiles
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LoginArtist: Mal Blum
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















