Makhadzi

Makhadzi — pop artist from ZA.

In the late 2010s, Makhadzi (born Ndivhudzannyi Ralivhona in 1996) emerged as a prominent figure in Limpopo's dance music scene. Initially gaining recognition…

Influence: 59.51% Fanbase: 51.16% Trending: 63.68% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

818,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 03:25:24 UTC

Genres

popsouth african popvenda popelectronicdanceelectronicamapianoafricanafro soul

Biography

In the late 2010s, Makhadzi (born Ndivhudzannyi Ralivhona in 1996) emerged as a prominent figure in Limpopo's dance music scene. Initially gaining recognition as a busker in the early 2010s, she garnered regional acclaim through live performances and hand-selling CDs, primarily featuring wedding songs. Makhadzi transitioned to mainstream success in 2019 with the release of "Matorokisi," a track that embraced the bolobedu house sound popular in the province, characterized by auto-tuned vocals and synth-heavy beats. The song, featured on her second album of the same name, also spawned a viral dance challenge and showcased collaboration with bolobedu icon DJ Call Me.

In 2021, Makhadzi further expanded her musical repertoire by incorporating the trending amapiano style in her album "African Queen." This release broke records as the most streamed album by a South African female artist, solidifying her reputation as a prolific hitmaker known for her dynamic stage presence.

Top Brand Affinities

Report Date: 2025-09-09

Makhadzi maintains consistent pull among 25-34 & 18-24 audiences across SOUTH AFRICA, ZIMBABWE, UNITED STATES. The audience leans heavily male (70%), so brand cues around style and status perform well. The clearest reach is on Youtube with 799,779 avg views per post; Youtube functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Makhadzi score 0.64% — Low bucket.

Followers:818,000

Engagements:5,195

Rate:0.6%

Posts:185

Avg Likes:4,768

Avg Comments:427

Avg Views:799,779

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 818,000 · Engagements 5,195 · Rate 0.6% Posts 185 · Views 799,779 · Avg Likes 4,768 · Avg Comments 427 · Avg Views 799,779	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 39% 35-44: 8% 13-17: 3%	Largest: 25-34 (49%); next: 18-24 (39%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	SOUTH AFRICA (62%) ZIMBABWE (7%) UNITED STATES (5%) BOTSWANA (3%) UNITED KINGDOM (3%)	Top regions: SOUTH AFRICA (62%), ZIMBABWE (7%), UNITED STATES (5%)
Platform Engagement	Youtube: 799,779 avg views/post	Best reach: Youtube 799,779 avg views; best engagement: Youtube 4,768 avg likes