MAKEOUT

MAKEOUT — hip-hop & rap artist from US.

MAKEOUT, a Providence-based pop-punk band, burst onto the scene with their high-energy and infectious sound. Originally formed by Sam Boxold, Tyler Young, and…

Influence: 49.69% Fanbase: 21.97% Trending: 63.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hot Topic • 35.71% • Very Strong

As of 2025-09-09

31,342

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:33:19 UTC

Genres

hip-hop & raphip-hop/rapeuropeanrhode island indiepunkpop punk

Biography

MAKEOUT, a Providence-based pop-punk band, burst onto the scene with their high-energy and infectious sound. Originally formed by Sam Boxold, Tyler Young, and Scott Eckel, the band caught the attention of producer John Feldmann, leading to the recording of their successful debut album, The Good Life. After a lineup change in 2019 that introduced Kyle Dee as their new frontman and AJ Khah on bass, MAKEOUT is gearing up for the release of their eagerly anticipated sophomore album in 2020, promising more electrifying music for their growing fan base.

Top Brand Affinities

Report Date: 2025-09-09

MAKEOUT resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, AUSTRALIA. The demographic is heavily female (61%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,968 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Hot Topic, Live Nation, Arctic Fox hair Color maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MAKEOUT score 1.47% — Moderate bucket.

Brand: Hot TopicBrand: Live NationBrand: Arctic Fox hair Color

Followers:31,342

Engagements:461

Rate:1.5%

Posts:140

Avg Likes:435

Avg Comments:35

Avg Views:3,096

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 31,342 · Engagements 461 · Rate 1.5% Posts 140 · Views 3,096 · Avg Likes 435 · Avg Comments 35 · Avg Views 3,096	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 23% 13-17: 11% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (23%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (52%) UNITED KINGDOM (9%) AUSTRALIA (5%) INDONESIA (4%) BRAZIL (3%)	Top regions: UNITED STATES (52%), UNITED KINGDOM (9%), AUSTRALIA (5%)
Platform Engagement	Instagram: 208 avg likes/post · Tiktok: 1,128 avg views/post · Youtube: 1,968 avg views/post	Best reach: Youtube 1,968 avg views; best engagement: Instagram 208 avg likes

Top Brand Affinities

Hot Topic

Score: 35.71

Live Nation

Score: 32.35

Arctic Fox hair Color

Score: 30.93

Ampeg

Score: 23.65

Zumiez

Score: 17.58

Sennheiser

Score: 12.96

Amazon Music

Score: 11.10

Pulp Riot

Score: 9.40

Pro Tools

Score: 8.86

Taco Bell

Score: 7.86

Influenster

Score: 7.81

Margaritaville

Score: 6.37

Brand	Category	Score
Hot Topic		35.71
Live Nation		32.35
Arctic Fox hair Color		30.93
Ampeg		23.65
Zumiez		17.58
Sennheiser		12.96
Amazon Music		11.10
Pulp Riot		9.40
Pro Tools		8.86
Taco Bell		7.86
Influenster		7.81
Margaritaville		6.37
American Eagle		6.11
Bud Light		5.68
Gillette		5.53
NHL		5.30
Power Rangers		5.27
Vans		5.18
Verizon		5.01
Spotify Music		4.74
AMC		4.73
Monster Beverage		4.48
Columbia Pictures		4.17
Showtime		4.12
iHeartRadio Music Awards		3.95
Comedy Central		3.89
Urban Outfitters		3.83
Nickelodeon		3.64
MTV		3.59
Walmart		3.59
Chrysler		3.46
OLD NAVY		3.37
Lollapalooza		3.30
Heinz		3.23
Prismacolor		3.22
Busch		3.20
Polaroid		3.03
Too Faced Cosmetics		2.97
Dr. Martens		2.96
CBS Television Studios		2.90
Chipotle Mexican Grill		2.82
NYX Cosmetics		2.78
Carhartt		2.57
CBS		2.57
Tinder		2.50
Star Wars		2.50
NBC		2.43
Urban Decay Cosmetics		2.41
Budweiser		2.39
SoundCloud		2.38