Makaya McCraven

Makaya McCraven — jazz & standards artist from FR.

Makaya McCraven, a versatile drummer, composer, and producer, is known for his innovative approach to blending genres such as jazz, hip-hop, rock, and global…

Influence: 54.57% Fanbase: 28.66% Trending: 67.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 112.35% • Very Strong

As of 2025-09-09

43,802

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:04 UTC

Genres

jazz & standardsindie jazzjazzexperimental jazznu jazzamericancontemporary jazz

Biography

Makaya McCraven, a versatile drummer, composer, and producer, is known for his innovative approach to blending genres such as jazz, hip-hop, rock, and global rhythms. Born in 1983 in Paris to jazz drummer Stephen McCraven and Hungarian folk singer Agnes Zsigmondi, he has established himself as a prominent figure in the Chicago music scene. McCraven's acclaimed 2015 album "In the Moment" exemplifies his unique style, which fuses traditional jazz elements with experimental beats, earning him recognition worldwide.

McCraven's dynamic career includes collaborations with various musicians and his own acclaimed projects such as "Universal Beings" and "Where We Come From." Drawing on influences from his upbringing and experiences, McCraven continues to push boundaries in modern music, earning critical acclaim and establishing himself as a visionary in the realm of genre-bending creative music.

Top Brand Affinities

Report Date: 2025-09-09

Makaya McCraven cuts through with 25-34 & 35-44 audiences and consistency across UNITED STATES, JAPAN, FRANCE. A heavily male (84%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 19,626 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Mixcloud, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Makaya McCraven score 0.73% — Low bucket.

Brand: MOOGBrand: MixcloudBrand: Ableton

Followers:43,802

Engagements:320

Rate:0.7%

Posts:762

Avg Likes:316

Avg Comments:9

Avg Views:19,626

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 43,802 · Engagements 320 · Rate 0.7% Posts 762 · Views 19,626 · Avg Likes 316 · Avg Comments 9 · Avg Views 19,626	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 35-44: 22% 18-24: 20% 45-64: 14%	Largest: 25-34 (41%); next: 35-44 (22%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (29%) JAPAN (9%) FRANCE (8%) ITALY (6%) BRAZIL (4%)	Top regions: UNITED STATES (29%), JAPAN (9%), FRANCE (8%)
Platform Engagement	Instagram: 164 avg likes/post · Youtube: 19,626 avg views/post	Best reach: Youtube 19,626 avg views; best engagement: Instagram 164 avg likes

Top Brand Affinities

MOOG

Score: 112.35

Mixcloud

Score: 76.21

Ableton

Score: 50.34

Akai

Score: 42.91

Ampeg

Score: 35.84

Akg

Score: 29.15

Pro Tools

Score: 22.90

Sennheiser

Score: 18.47

Amazon Music

Score: 15.82

Beats Electronics

Score: 15.01

Spotify Music

Score: 9.82

SoundCloud

Score: 9.40

Brand	Category	Score
MOOG		112.35
Mixcloud		76.21
Ableton		50.34
Akai		42.91
Ampeg		35.84
Akg		29.15
Pro Tools		22.90
Sennheiser		18.47
Amazon Music		15.82
Beats Electronics		15.01
Spotify Music		9.82
SoundCloud		9.40
Schwartz's		8.93
Pioneer		7.78
Emporium		7.74
Atmos		7.41
Tate Modern		7.38
Kickstarter		6.64
Lollapalooza		5.46
Paramount Pictures		5.31
Pixar		4.55
NBC		4.37
Kodak		4.13
Hurley		4.08
Carhartt		4.08
Oculus		4.06
Holden		3.99
Leica		3.94
Dyson		3.86
Yamaha		3.53
Warner Bros		3.49
Coachella		3.43
Hennessy		3.22
Fujifilm		3.17
Showtime		2.92
Philips		2.70
Polaroid		2.66
Cadillac		2.64
BBC		2.50
Airbnb		2.47
Skoda		2.47
MTV		2.31
Paypal		2.28
Tinder		2.24
Dr. Martens		2.16
The Olympic Games		1.94
musical.ly		1.83
Guinness		1.81
Amazon		1.73
CBS		1.71