Maiara & Maraisa Brand Affinity ranks highest Brahma at 57.51% . Very Strong. Score DMDB 68.66% | Fanbase 71.59%

Maiara & Maraisa — pop artist from BR.

Maiara and Maraisa have been singing since the age of five, enduring multiple relocations in pursuit of a music career. Despite moments of doubt, they…

Maiara & Maraisa

Recognizable

Country: BR | Artist ID: 11e81bc0-ff1c-24f4-bdd0-a0369fe50396

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Genres

popsertanejo popasian poplatinsertanejosertanejo universitario

Influential: 68.66% Fanbase: 71.59% Trending: 67.20%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 57.51% • Very Strong

As of 2025-09-09

27,547,171

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.66% | Fanbase 71.59% | Trending 67.20% | CAREER STAGE: MAINSTREAM

Biography

Maiara and Maraisa have been singing since the age of five, enduring multiple relocations in pursuit of a music career. Despite moments of doubt, they persevered and achieved national recognition with the release of their DVD "Maiara e Maraisa ao vivo em Goiânia" in 2015. Since then, the sisters have established themselves in the music scene with a string of successful hits, earning a spot among the top three most listened to national female artists on Spotify this year.

With a repertoire of successful CDs, DVDs, and EPs, the duo has solidified their status as prominent figures in the sertanejo music genre. Known for their versatility, Maiara and Maraisa collaborate with artists from various musical backgrounds, including funk, forró, and samba. Their notable partnership with Marília Mendonça on the project "Festa das Patroas" highlights their adaptability and wide-ranging appeal. Onstage, Maiara and Maraisa command a powerful presence, captivating audiences with their natural and energetic performances, embodying a genuine passion for their craft that has contributed to their enduring success.

Report Date: 2025-09-09

Maiara & Maraisa reaches 18-24 & 25-34 audiences concentrated in BRAZIL, UNITED STATES, PORTUGAL. The demographic tilt is heavily female (61%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 40,600 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Brahma, Lojas Renner, Itambé suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maiara & Maraisa score 0.06% — Low bucket.

Brand: BrahmaBrand: Lojas RennerBrand: Itambé

Followers:27,547,171

Engagements:16,633

Rate:0.1%

Posts:7,647

Avg Likes:16,161

Avg Comments:515

Avg Views:52,254

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,547,171 · Engagements 16,633 · Rate 0.1% Posts 7,647 · Views 52,254 · Avg Likes 16,161 · Avg Comments 515 · Avg Views 52,254	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 33% 35-44: 10% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (33%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	BRAZIL (96%) UNITED STATES (1%) PORTUGAL (1%) ARGENTINA (0%) PARAGUAY (0%)	Top regions: BRAZIL (96%), UNITED STATES (1%), PORTUGAL (1%)
Platform Engagement	Instagram: 11,327 avg likes/post · Tiktok: 40,600 avg views/post · Youtube: 11,654 avg views/post	Best reach: Tiktok 40,600 avg views; best engagement: Instagram 11,327 avg likes

Top Brand Affinities

Brahma

Score: 57.51

Lojas Renner

Score: 31.39

Itambé

Score: 24.54

Ambev

Score: 23.74

ChilliBeans

Score: 19.74

Jequiti

Score: 16.80

Boticario

Score: 13.45

Riachuelo

Score: 13.35

Cacau Show

Score: 13.00

Xerox

Score: 11.92

Colorama

Score: 10.30

Danone

Score: 10.20

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Top Brand Affinities

Brand	Category	Score
Brahma		57.51
Lojas Renner		31.39
Itambé		24.54
Ambev		23.74
ChilliBeans		19.74
Jequiti		16.80
Boticario		13.45
Riachuelo		13.35
Cacau Show		13.00
Xerox		11.92
Colorama		10.30
Danone		10.20
Colcci		10.18
Banco Bradesco		9.89
Sarar		9.42
Itaipava		7.82
Eudora		7.66
Moda Praia		6.42
Amstel		6.28
BaByliss		4.66
Catupiry		4.24
Pfizer		4.15
Avon		3.28
Mary Kay		3.11
Tupperware Brands		2.79
NBC		2.73
Lollapalooza		2.53
Pantone Inc		2.35
Budweiser		1.70
Heineken		1.66
SheInside		1.59
shein		1.56
Pandora		1.50
L'Oréal Paris		1.43
Mitsubishi		1.41
Pixar		1.32
Ray-Ban		1.06
Chevrolet		1.02
Nutella		0.97
Huda Beauty		0.94
FIFA		0.91
Coca-Cola		0.91
Volkswagen		0.90
Airbnb		0.86
Spotify Music		0.81
DC Entertainment		0.79
Zara		0.74
musical.ly		0.69
Honda		0.62
Chanel		0.60