Mai Lan

Mai Lan — alternative artist from FR.

Mai Lan, a French designer, artist, and musician, gained recognition as the featured vocalist on M83's album Junk, showcasing her cool attitude and charisma…

Influence: 51.21% Fanbase: 23.65% Trending: 64.99% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 63.50% • Very Strong

As of 2025-09-08

27,971

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:35:13 UTC

Genres

alternativealternativefolk & traditionalfrench indie folk

Biography

Mai Lan, a French designer, artist, and musician, gained recognition as the featured vocalist on M83's album Junk, showcasing her cool attitude and charisma honed by her artistic family background. With influences from artists like CSS, Feist, and Yelle, Mai Lan's debut self-titled LP in 2012 blended rap, sampling, and pop, featuring collaborations with French rappers Nikkfurie and Orelsan. Following her international breakthrough in 2016 with Junk, she released the single "Technique," a sparse electro track co-written with Max Labarthe and Nick Sylvester, displaying a unique blend reminiscent of Peaches and Jain. Alongside touring with M83, Mai Lan began work on her second album.

Mai Lan's emergence in the mainstream was propelled by her collaboration with M83 on the album Junk, introducing her distinct style shaped by her family's artistic influence. Her debut LP in 2012 showcased a fusion of rap, sampling, and pop, featuring collaborations with notable French rappers. Following her international breakthrough in 2016, Mai Lan released the single "Technique," a captivating electro track co-written with Max Labarthe and Nick Sylvester, drawing inspiration from artists like Peaches and Jain. Amidst touring with M83, Mai Lan embarked on the creation of her sophomore album, solidifying her presence in the music scene.

Top Brand Affinities

Report Date: 2025-09-08

Mai Lan draws 25-34 & 18-24 audiences and holds attention in FRANCE, UNITED STATES, UNITED KINGDOM. The skew is female-leaning (53%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 431 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to Accor Hotels, Monoprix, Fnac makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mai Lan score 1.54% — Moderate bucket.

Brand: Accor HotelsBrand: MonoprixBrand: Fnac

Followers:27,971

Engagements:431

Rate:1.5%

Posts:1,151

Avg Likes:431

Avg Comments:11

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,971 · Engagements 431 · Rate 1.5% Posts 1,151 · Views 0 · Avg Likes 431 · Avg Comments 11 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 24% 35-44: 21% 45-64: 5%	Largest: 25-34 (46%); next: 18-24 (24%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	FRANCE (59%) UNITED STATES (13%) UNITED KINGDOM (3%) CANADA (2%) ITALY (2%)	Top regions: FRANCE (59%), UNITED STATES (13%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 431 avg likes/post	best engagement: Instagram 431 avg likes

Top Brand Affinities

Accor Hotels

Score: 63.50

Monoprix

Score: 48.64

Fnac

Score: 35.82

MOOG

Score: 29.63

Galeries Lafayette

Score: 27.74

ESPRIT

Score: 26.98

Leroy Merlin

Score: 24.40

Ricard

Score: 23.58

Hema

Score: 22.56

Rossignol

Score: 21.78

Jean Paul Gaultier

Score: 21.29

Yogi Tea

Score: 19.20

Brand	Category	Score
Accor Hotels		63.50
Monoprix		48.64
Fnac		35.82
MOOG		29.63
Galeries Lafayette		27.74
ESPRIT		26.98
Leroy Merlin		24.40
Ricard		23.58
Hema		22.56
Rossignol		21.78
Jean Paul Gaultier		21.29
Yogi Tea		19.20
Kiabi		17.83
Sandro		14.70
JACQUEMUS		14.23
Vichy		13.03
Garnier		12.57
Ableton		12.38
Air France		11.76
Longchamp		11.28
Perrier		10.90
Evian		10.36
Acne Studios		9.21
KARL LAGERFELD		8.34
Tate Modern		8.23
Elle Magazine		7.46
Montblanc		7.46
Pro Tools		7.16
PLAYMOBIL		6.54
Guerlain		6.42
Décathlon		6.28
Thermomix		6.24
Vivienne Westwood		5.89
Lollapalooza		5.78
Loewe		5.57
Calzedonia		5.32
Christian Louboutin		5.22
Yves Saint Laurent		5.07
BALMAIN		4.96
Cartier		4.92
Leica		4.90
Summit Entertainment		4.87
Lacoste		4.78
Hublot		4.64
Kodak		4.32
Carhartt		4.27
Miu Miu		4.03
NBC		3.94
Coachella		3.94
Polaroid		3.90