Mahmut Orhan

Mahmut Orhan — electronic artist from TR.

Mahmut Orhan's unique blend of soulful deep house, groovy indie dance, and cultural influences has established him as a rising star in the dance music scene.…

Influence: 63.61% Fanbase: 45.70% Trending: 72.56% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Beymen • 57.60% • Very Strong

As of 2025-09-14

4,035,500

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-12-07 08:02:08 UTC

Genres

electronicdancegroove roomturkish deep houseturkish edmelectronicdeep house

Biography

Mahmut Orhan's unique blend of soulful deep house, groovy indie dance, and cultural influences has established him as a rising star in the dance music scene. His 2016 hit track "Feel" garnered over 260 million streams on YouTube and Spotify, achieving top rankings in numerous countries and solidifying his position as a standout artist.

Hailing from Bursa, Mahmut Orhan initially made a name for himself through remixing classic tracks before breaking into the global house community with a series of successful releases. His track "Feel", released by Ultra Records, showcased his potential and garnered praise from industry insiders. In addition to his studio work, Orhan's captivating live performances have taken him to renowned festivals and venues worldwide, further cementing his status as a prominent figure in the electronic music scene.

Top Brand Affinities

Report Date: 2025-09-14

Mahmut Orhan commands interest from 25-34 & 18-24 audiences in TüRKIYE, UNITED STATES, MEXICO. With a heavily male (75%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (1,200,000 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Beymen, Vakko, Koton points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mahmut Orhan score 3.76% — Very Strong bucket.

Brand: BeymenBrand: VakkoBrand: Koton

Followers:4,035,500

Engagements:151,772

Rate:3.8%

Posts:824

Avg Likes:145,528

Avg Comments:1,171

Avg Views:1,555,033

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,035,500 · Engagements 151,772 · Rate 3.8% Posts 824 · Views 1,555,033 · Avg Likes 145,528 · Avg Comments 1,171 · Avg Views 1,555,033	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 34% 35-44: 13% 45-64: 3%	Largest: 25-34 (48%); next: 18-24 (34%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	TüRKIYE (53%) UNITED STATES (9%) MEXICO (9%) SPAIN (4%) COLOMBIA (4%)	Top regions: TüRKIYE (53%), UNITED STATES (9%), MEXICO (9%)
Platform Engagement	Instagram: 95,328 avg likes/post · Tiktok: 1,200,000 avg views/post · Youtube: 355,033 avg views/post	Best reach: Tiktok 1,200,000 avg views; best engagement: Instagram 95,328 avg likes

Top Brand Affinities

Beymen

Score: 57.60

Vakko

Score: 42.63

Koton

Score: 38.79

Ozdilek

Score: 35.20

Turkcell

Score: 31.76

Besiktas

Score: 31.31

Merinos Mobilya

Score: 29.49

Vodafone

Score: 28.29

Fenerbahce

Score: 25.87

Galatasaray

Score: 21.59

Turkish Airlines

Score: 21.54

Istikbal

Score: 20.62

Brand	Category	Score
Beymen		57.60
Vakko		42.63
Koton		38.79
Ozdilek		35.20
Turkcell		31.76
Besiktas		31.31
Merinos Mobilya		29.49
Vodafone		28.29
Fenerbahce		25.87
Galatasaray		21.59
Turkish Airlines		21.54
Istikbal		20.62
TV8		19.99
LC Waikiki		18.06
Damat		15.79
Pioneer		15.50
DeFacto		14.44
Trabzonspor		10.38
OOTD Magazine		10.13
Calzedonia		8.70
H&M Home		6.65
Daewoo		6.36
Tomorrowland		5.61
Nescafé		4.08
UEFA		3.90
Hilton		3.83
Opel		3.77
BALMAIN		3.54
Pull&Bear		3.42
Dolce & Gabbana		3.30
Jack Daniels		3.07
Moschino		3.03
Michael Kors		2.86
Guess		2.78
Stradivarius		2.66
Valentino		2.57
TOM FORD		2.50
Red Bull		2.41
Rover		2.40
Fendi		2.34
Bershka		2.32
Aperol		2.31
Volkswagen		2.11
Armani		2.09
ASOS		2.06
Zara		2.06
Land Rover		2.05
Huawei		2.05
GIVENCHY		2.05
shein		1.98