Mahmood Brand Affinity ranks highest Jean Paul Gaultier at 21.79% . Very Strong. Score DMDB 59.53% | Fanbase 47.27%

Mahmood — pop artist from IT.

Mahmood, born in Milan in 1992, is a singer and songwriter who has twice won the Sanremo Festival. His songs "Soldi" and "Brividi," the latter performed with…

Mahmood

Recognizable

Country: IT | Gender: male | Artist ID: 11e81bcd-ab9a-5a14-b550-a0369fe50396

Find Artist

Genres

poppopitalian popmainstream pop

Influential: 59.53% Fanbase: 47.27% Trending: 65.65%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Jean Paul Gaultier • 21.79% • Very Strong

As of 2025-09-09

4,472,516

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.53% | Fanbase 47.27% | Trending 65.65% | CAREER STAGE: MAINSTREAM

Biography

Mahmood, born in Milan in 1992, is a singer and songwriter who has twice won the Sanremo Festival. His songs "Soldi" and "Brividi," the latter performed with Blanco, have achieved multiple platinum certifications. Mahmood boasts 28 platinum records and 7 gold records in Italy, along with 6 platinum records and 3 gold records internationally, amassing a total of 2.5 billion streams.

In addition to his successful music career, Mahmood has participated in the Eurovision Song Contest twice, representing Italy in 2019 and 2022. His 2021 album "Ghettolimpo" was well-received and certified platinum, featuring hit tracks like "Inuyasha," "Klan," and "Rubini." Mahmood's achievements include a sold-out tour across Italy and Europe, as well as a performance at the prestigious Sunny Hill Festival. His documentary "MAHMOOD" premiered at the Festival del Cinema di Roma in October 2022, later winning the "Best Docufilm Award" at Filming Italy Los Angeles.

Report Date: 2025-09-09

Mahmood resonates most with 18-24 & 25-34 audiences and shows durable presence in ITALY, SPAIN, FRANCE. With a male-leaning (52%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (589,550 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Jean Paul Gaultier, Elisabetta Franchi, Alitalia makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mahmood score 3.25% — Very Strong bucket.

Brand: Jean Paul GaultierBrand: Elisabetta FranchiBrand: Alitalia

Followers:4,472,516

Engagements:145,250

Rate:3.2%

Posts:292

Avg Likes:140,218

Avg Comments:1,225

Avg Views:974,760

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,472,516 · Engagements 145,250 · Rate 3.2% Posts 292 · Views 974,760 · Avg Likes 140,218 · Avg Comments 1,225 · Avg Views 974,760	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 32% 35-44: 9% 13-17: 7%	Largest: 18-24 (49%); next: 25-34 (32%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	ITALY (54%) SPAIN (7%) FRANCE (3%) UNITED KINGDOM (2%) UNITED STATES (2%)	Top regions: ITALY (54%), SPAIN (7%), FRANCE (3%)
Platform Engagement	Instagram: 84,933 avg likes/post · Tiktok: 589,550 avg views/post · Youtube: 385,210 avg views/post	Best reach: Tiktok 589,550 avg views; best engagement: Instagram 84,933 avg likes

Top Brand Affinities

Jean Paul Gaultier

Score: 21.79

Elisabetta Franchi

Score: 21.55

Alitalia

Score: 21.07

Superga

Score: 18.76

Maison Margiela

Score: 15.53

Intimissimi

Score: 14.31

KARL LAGERFELD

Score: 11.98

Acne Studios

Score: 11.86

Auchan

Score: 11.62

Calzedonia

Score: 11.59

Tate Modern

Score: 11.42

Zalando

Score: 11.18

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Jean Paul Gaultier		21.79
Elisabetta Franchi		21.55
Alitalia		21.07
Superga		18.76
Maison Margiela		15.53
Intimissimi		14.31
KARL LAGERFELD		11.98
Acne Studios		11.86
Auchan		11.62
Calzedonia		11.59
Tate Modern		11.42
Zalando		11.18
Marni		11.10
Emporio Armani		10.89
Arezzo		10.53
Miele		10.15
Loewe		10.08
Alexander McQueen		10.00
Vivienne Westwood		8.07
JACQUEMUS		7.31
Dsquared		6.77
Selfiegram		6.69
Alfa Romeo		6.36
Miu Miu		6.16
Moncler		5.75
Kiko		5.71
Campari		5.65
Ferragamo		5.59
TOM FORD		5.47
Ryanair		5.21
BALMAIN		4.82
Patek Philippe		4.77
Bershka		4.59
Montblanc		4.53
Moschino		4.35
Pull&Bear		4.13
Jimmy Choo		4.08
Garnier		4.08
Polaroid		4.05
Harrods		3.95
Marc Jacobs		3.95
Urban Outfitters		3.95
Dolce & Gabbana		3.94
Hermès		3.88
Armani		3.73
Daniel Wellington		3.59
Lindt		3.56
Valentino		3.24
Stradivarius		3.22
Summit Entertainment		3.19