Mahalini Brand Affinity ranks highest Oppo at 31.08% . Very Strong. Score DMDB 66.32% | Fanbase 69.03%

Mahalini — pop artist from ID.

Mahalini, an Indonesian singer born on March 4, 2000 in Denpasar, Bali, gained recognition after participating in Indonesia Idol season 10, reaching the 5th…

Mahalini

Recognizable

Country: ID | Gender: female | Artist ID: 5e9053b0-650d-11e9-88de-e4434b16cb7a

Find Artist

Genres

popindonesian poppopasian pop

Influential: 66.32% Fanbase: 69.03% Trending: 64.97%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 31.08% • Very Strong

As of 2025-09-09

11,561,048

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.32% | Fanbase 69.03% | Trending 64.97% | CAREER STAGE: MAINSTREAM

Biography

Mahalini, an Indonesian singer born on March 4, 2000 in Denpasar, Bali, gained recognition after participating in Indonesia Idol season 10, reaching the 5th position. Following her time on the show, she was signed by Hits Records and released her debut single "Melawan Restu", which won her the Indonesian Music Awards for "New Artist of the Year". Subsequently, she released the successful tracks "Sisa Rasa" and "Kisah Sempurna", the former nearing 100 million streams on Spotify as of 2022.

With a growing fan base and successful singles, Mahalini has garnered significant attention, boasting a high number of Monthly Listeners despite her limited discography. Her strategic release of new music has not only expanded her reach but also increased her exposure to potential new audiences, contributing to her overall success in the Indonesian music scene.

Report Date: 2025-09-09

Mahalini has momentum with 18-24 & 25-34 audiences—particularly in INDONESIA, MALAYSIA, UNITED STATES. A female-leaning (54%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 12,350,000 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Oppo, Maybank, Garuda Indonesia signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mahalini score 10.86% — Very Strong bucket.

Brand: OppoBrand: MaybankBrand: Garuda Indonesia

Followers:11,561,048

Engagements:1,254,994

Rate:10.9%

Posts:900

Avg Likes:1,224,516

Avg Comments:6,300

Avg Views:12,389,794

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,561,048 · Engagements 1,254,994 · Rate 10.9% Posts 900 · Views 12,389,794 · Avg Likes 1,224,516 · Avg Comments 6,300 · Avg Views 12,389,794	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 28% 13-17: 11% 35-44: 4%	Largest: 18-24 (55%); next: 25-34 (28%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	INDONESIA (95%) MALAYSIA (3%) UNITED STATES (1%) JAPAN (0%) TIMOR-LESTE (0%)	Top regions: INDONESIA (95%), MALAYSIA (3%), UNITED STATES (1%)
Platform Engagement	Instagram: 341,307 avg likes/post · Tiktok: 12,350,000 avg views/post · Youtube: 39,794 avg views/post	Best reach: Tiktok 12,350,000 avg views; best engagement: Tiktok 882,150 avg likes

Top Brand Affinities

Oppo

Score: 31.08

Maybank

Score: 25.02

Garuda Indonesia

Score: 14.32

AirAsia

Score: 9.48

Daihatsu

Score: 8.79

Yakult

Score: 8.51

OOTD Magazine

Score: 6.42

Oriflame

Score: 4.96

Gundam

Score: 4.56

Billabong

Score: 4.27

Carrefour

Score: 4.22

Pull&Bear

Score: 3.98

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Top Brand Affinities

Brand	Category	Score
Oppo		31.08
Maybank		25.02
Garuda Indonesia		14.32
AirAsia		9.48
Daihatsu		8.79
Yakult		8.51
OOTD Magazine		6.42
Oriflame		4.96
Gundam		4.56
Billabong		4.27
Carrefour		4.22
Pull&Bear		3.98
Hot Wheels		3.51
Fujifilm		3.30
Xiaomi		3.01
Mitsubishi Motors		2.93
Universal		2.53
Petronas		2.46
Nokia		2.40
H&M		2.36
Preloved		2.32
UNIQLO		2.31
Yamaha		2.23
A Game of Tones		2.16
Snapseed		2.06
Honda		2.00
Suzuki		1.82
Mitsubishi		1.44
KFC		1.43
musical.ly		1.35
Google		1.26
Samsung Group		1.24
Converse		1.15
Harley-Davidson		1.14
New Balance		1.12
Canon		1.09
National Geographic		1.04
Los Angeles Lakers		1.01
Hyundai		1.01
Reebok		0.98
Toyota		0.92
Sony		0.90
Maybelline		0.87
Spotify Music		0.85
Adobe		0.85
Marvel		0.83
Adidas		0.76
Vans		0.71
Travelgram		0.71
HBO		0.70