Mahalia

Mahalia — pop artist from GB.

Mahalia, a talented singer/songwriter from Leicestershire, has seamlessly blended British soul and American neo-soul influences in her music. Making her debut…

Influence: 66.41% Fanbase: 51.93% Trending: 73.66% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 15.42% • Very Strong

As of 2025-09-08

1,408,159

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:48 UTC

Genres

popdance poppopr&b, funk & soulr&bindie soulalternative r&bchill r&bindie r&br&b/souluk contemporary r&brnbcontemporary r&bneo soulfolk & traditionalindie anthem-folk

Biography

Mahalia, a talented singer/songwriter from Leicestershire, has seamlessly blended British soul and American neo-soul influences in her music. Making her debut in her early teens, Mahalia quickly garnered major-label interest and released albums like Diary of Me and Love and Compromise under the Asylum label. Transitioning to Warner Music, she continued to impress with projects like the Isolation Tapes EP and the album IRL, showcasing her airy vocals and introspective songwriting. Collaborations with artists like Rico Nasty and AJ Tracey further solidified Mahalia's place in the music industry.

In addition to her musical talents, Mahalia comes from a musical background with parents who were involved in the industry. She has been actively releasing music since her teenage years, consistently showcasing her growth as an artist. From her early days with independent releases to her later major-label projects, Mahalia has proven herself as a versatile and captivating performer. With a string of successful singles and EPs, she continues to evolve her sound and connect with audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-08

Mahalia reliably reaches 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, SOUTH AFRICA. The base is heavily female (67%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (5,961 avg views per post); Instagram layers on depth and replies. The audience sits near Mixcloud, Nasty Gal, MISSGUIDED, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mahalia score 0.56% — Low bucket.

Brand: MixcloudBrand: Nasty GalBrand: MISSGUIDED

Followers:1,408,159

Engagements:7,818

Rate:0.6%

Posts:1,238

Avg Likes:7,728

Avg Comments:145

Avg Views:9,423

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,408,159 · Engagements 7,818 · Rate 0.6% Posts 1,238 · Views 9,423 · Avg Likes 7,728 · Avg Comments 145 · Avg Views 9,423	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 35% 13-17: 7% 35-44: 6%	Largest: 18-24 (51%); next: 25-34 (35%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (40%) UNITED KINGDOM (10%) SOUTH AFRICA (7%) BRAZIL (4%) FRANCE (4%)	Top regions: UNITED STATES (40%), UNITED KINGDOM (10%), SOUTH AFRICA (7%)
Platform Engagement	Instagram: 6,872 avg likes/post · Tiktok: 5,961 avg views/post · Youtube: 3,462 avg views/post	Best reach: Tiktok 5,961 avg views; best engagement: Instagram 6,872 avg likes

Top Brand Affinities

Mixcloud

Score: 15.42

Nasty Gal

Score: 13.06

MISSGUIDED

Score: 10.87

JACQUEMUS

Score: 10.85

Pro Tools

Score: 9.54

boohoo

Score: 8.84

ASOS

Score: 8.52

Amazon Music

Score: 8.39

Vauxhall

Score: 8.09

Selfridges

Score: 7.81

Glossier

Score: 7.32

Tate Modern

Score: 7.22

Brand	Category	Score
Mixcloud		15.42
Nasty Gal		13.06
MISSGUIDED		10.87
JACQUEMUS		10.85
Pro Tools		9.54
boohoo		8.84
ASOS		8.52
Amazon Music		8.39
Vauxhall		8.09
Selfridges		7.81
Glossier		7.32
Tate Modern		7.22
Urban Outfitters		6.86
Ableton		6.84
River Island		6.46
Champion		6.39
Topshop		6.10
Coach		6.09
Vivienne Westwood		5.98
Fenty beauty		5.85
SoundCloud		5.61
NARS Cosmetics		5.28
Dr. Martens		4.68
Loewe		4.52
Beats Electronics		4.43
shein		4.30
Steve Madden		4.28
Spotify Music		4.03
Lollapalooza		3.86
Coachella		3.83
FashionNova		3.75
Pull&Bear		3.55
SheInside		3.52
H&M		3.40
Kodak		3.37
Hennessy		3.35
Stüssy		3.28
Moschino		3.26
Forever 21		3.13
Primark		3.07
Showtime		2.98
Harrods		2.91
Vogue		2.85
Polaroid		2.79
Marc Jacobs		2.78
Aperol		2.77
Timberland		2.65
Christian Louboutin		2.59
Stradivarius		2.57
Puma		2.56