Magic System

Magic System — pop artist from CI.

Formed in 1996 in the Ivory Coast, Afro-pop quartet Magic System quickly rose to fame with their energetic live performances and hit songs like "Momo" and "1er…

Influence: 59.50% Fanbase: 49.04% Trending: 64.73% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Fnac • 24.99% • Very Strong

As of 2025-09-09

165,703

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:03:08 UTC

Genres

popfrancotonfrench popafropopothersworldwideafricanzouglouother african music

Biography

Formed in 1996 in the Ivory Coast, Afro-pop quartet Magic System quickly rose to fame with their energetic live performances and hit songs like "Momo" and "1er Gaou." With the help of talent scout Claude Bassolet, the group gained popularity in Africa before expanding their reach to France and the French-speaking Caribbean. Their collaborations with Bob Sinclar on tracks like "1er Gaou" solidified their status as leading ambassadors of Afro-pop.

In the following years, Magic System continued to release successful albums like Poisson d'Avril and Cessa Kié la Vérité, earning spots on international music charts and performing for large audiences worldwide. Their 2007 release, Ki Dit Mie, topped world music charts across Europe, further cementing their reputation as one of the most influential African music acts. In the years that followed, Magic System released Toutè Kalé in 2011 and D'Abidjan à Paris in 2012, continuing their legacy as pioneers of Afro-pop music.

Top Brand Affinities

Report Date: 2025-09-09

Magic System performs best with fans in the 18-24 range, concentrated in FRANCE, MOROCCO, BELGIUM. Audience composition is heavily male (62%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 353 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Fnac, Accor Hotels, Auchan, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Magic System is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Magic System score 0.38% — Low bucket.

Brand: FnacBrand: Accor HotelsBrand: Auchan

Followers:165,703

Engagements:568

Rate:0.3%

Posts:645

Avg Likes:539

Avg Comments:15

Avg Views:15,000

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 165,703 · Engagements 568 · Rate 0.3% Posts 645 · Views 15,000 · Avg Likes 539 · Avg Comments 15 · Avg Views 15,000	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 35% 35-44: 7% 13-17: 6%	Largest: 18-24 (48%); next: 25-34 (35%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	FRANCE (47%) MOROCCO (8%) BELGIUM (5%) ALGERIA (5%) UNITED STATES (4%)	Top regions: FRANCE (47%), MOROCCO (8%), BELGIUM (5%)
Platform Engagement	Instagram: 353 avg likes/post · Youtube: 0 avg views/post	best engagement: Instagram 353 avg likes

Top Brand Affinities

Fnac

Score: 24.99

Accor Hotels

Score: 18.92

Auchan

Score: 18.57

Kiabi

Score: 15.05

Carrefour

Score: 14.44

Air France

Score: 12.12

Pioneer

Score: 10.89

JACQUEMUS

Score: 7.71

NBC

Score: 5.77

Dsquared

Score: 5.34

Lacoste

Score: 5.29

boohoo

Score: 5.27

Brand	Category	Score
Fnac		24.99
Accor Hotels		18.92
Auchan		18.57
Kiabi		15.05
Carrefour		14.44
Air France		12.12
Pioneer		10.89
JACQUEMUS		7.71
NBC		5.77
Dsquared		5.34
Lacoste		5.29
boohoo		5.27
Longchamp		5.27
UEFA		5.25
Ableton		4.37
Pull&Bear		4.08
Montblanc		3.95
Hublot		3.92
FIFA		3.72
Carhartt		3.58
Rover		3.39
Garnier		3.39
BALMAIN		3.38
shein		3.25
Fenty beauty		3.14
Hennessy		3.11
MTV		3.05
Primark		3.02
Polo Ralph Lauren		2.78
Tomorrowland		2.76
Bugatti		2.72
NBA		2.72
Christian Louboutin		2.66
Burger King		2.63
Puma		2.61
Kodak		2.46
Peugeot		2.45
Versace		2.42
Los Angeles Lakers		2.39
Timberland		2.32
Hermès		2.19
KENZO		2.18
ASOS		2.16
Dolce & Gabbana		2.15
Sneakerhead		2.13
ASICS		2.10
The North Face		2.07
Boeing		1.99
Fendi		1.90
Reebok		1.88