Maggie Rogers Brand Affinity ranks highest SoulCycle at 22.66% . Very Strong. Score DMDB 63.13% | Fanbase 57.51%

Maggie Rogers — pop artist from US.

Maryland-born producer, songwriter, and performer Maggie Rogers gained recognition with her EP Now That The Light Is Fading in 2017. Her debut album Heard It…

Maggie Rogers

Recognizable

Country: US | Gender: female | Artist ID: 11e81bd2-853d-4f16-8d72-a0369fe50396

Find Artist

Genres

poppopindie popmainstream popalternativealternative

Influential: 63.13% Fanbase: 57.51% Trending: 65.94%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

SoulCycle • 22.66% • Very Strong

As of 2025-09-09

1,966,576

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.13% | Fanbase 57.51% | Trending 65.94% | CAREER STAGE: MAINSTREAM

Biography

Maryland-born producer, songwriter, and performer Maggie Rogers gained recognition with her EP Now That The Light Is Fading in 2017. Her debut album Heard It In A Past Life in 2019 earned her a Best New Artist nomination at the 62nd GRAMMY® Awards and has garnered over one billion global streams. Rogers has headlined tours in North America and Europe, as well as performed at major festivals worldwide. In 2022, she released her second album Surrender to critical acclaim and completed sold-out tours in Europe and North America.

Rogers is set to release her third studio album, Don’t Forget Me, on April 12th, followed by "The Don’t Forget Me Tour Part I" starting on May 23rd.

Report Date: 2025-09-09

Maggie Rogers is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The audience is female-leaning (54%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (234,450 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to SoulCycle, bonappetitmag, Glossier points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maggie Rogers score 2.05% — Strong bucket.

Brand: SoulCycleBrand: bonappetitmagBrand: Glossier

Followers:1,966,576

Engagements:40,366

Rate:2.1%

Posts:1,076

Avg Likes:39,729

Avg Comments:207

Avg Views:298,461

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,966,576 · Engagements 40,366 · Rate 2.1% Posts 1,076 · Views 298,461 · Avg Likes 39,729 · Avg Comments 207 · Avg Views 298,461	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 35% 35-44: 11% 13-17: 6%	Largest: 18-24 (44%); next: 25-34 (35%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (44%) UNITED KINGDOM (6%) CANADA (6%) PAKISTAN (4%) BRAZIL (4%)	Top regions: UNITED STATES (44%), UNITED KINGDOM (6%), CANADA (6%)
Platform Engagement	Instagram: 29,654 avg likes/post · Tiktok: 234,450 avg views/post · Youtube: 64,011 avg views/post	Best reach: Tiktok 234,450 avg views; best engagement: Instagram 29,654 avg likes

Top Brand Affinities

SoulCycle

Score: 22.66

bonappetitmag

Score: 15.60

Glossier

Score: 13.80

Madewell

Score: 11.21

Free People

Score: 10.73

Anthropologie

Score: 8.86

Verizon

Score: 8.71

Coors

Score: 8.05

J.Crew

Score: 7.82

Amazon Music

Score: 7.37

Lollapalooza

Score: 7.13

Coachella

Score: 6.50

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Top Brand Affinities

Brand	Category	Score
SoulCycle		22.66
bonappetitmag		15.60
Glossier		13.80
Madewell		11.21
Free People		10.73
Anthropologie		8.86
Verizon		8.71
Coors		8.05
J.Crew		7.82
Amazon Music		7.37
Lollapalooza		7.13
Coachella		6.50
Pacific Northwest Wonderland		6.34
Gillette		5.94
Airbnb		5.46
Lululemon Athletica		5.15
Target		5.13
NORDSTROM		4.88
Ableton		4.87
Busch		4.80
Kroger		4.69
Showtime		4.45
Guinness		4.38
Urban Outfitters		4.37
Margaritaville		4.33
Sunnies Studios		4.06
Summit Entertainment		4.05
Leica		4.03
Oculus		4.02
Paramount Pictures		3.93
ASOS		3.67
Holden		3.66
Aperol		3.64
Spotify Music		3.57
Dr. Martens		3.48
Carhartt		3.44
Polaroid		3.41
Billabong		3.40
Abercrombie & Fitch		3.37
Heinz		3.36
Tinder		3.01
Budweiser		2.96
MTV		2.93
Chipotle Mexican Grill		2.87
Nickelodeon		2.85
Kodak		2.74
Chrysler		2.66
Costco		2.63
NBC		2.55
Cadillac		2.55