Madness

Madness

Country: GB

Influence: 62.87% Fanbase: 51.97% Trending: 68.32% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ben Sherman • 121.41% • Very Strong

As of 2025-09-08

449,480

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:13 UTC

Genres

poppopnew romanticrocknew wavereggaeskaska revivaleuropeanbritpop

Biography

Madness, a band with ska roots and a British pop influence, has enjoyed a successful career with hit singles and influential albums since their debut in 1979 with the album One Step Beyond. Their signature blend of ska rhythms, catchy melodies, and humor evolved over the years to include Motown, soul, and British pop elements, leading to enduring classics like "Our House." Despite lineup changes and commercial ups and downs, the band has maintained a strong fan base and continued to tour and release new projects, including recent albums like 2018's Can't Touch Us Now and 2023's The Theatre of the Absurd Introduces C'est La Vie.

Originally forming as the Invaders in 1976, Madness underwent several name changes before settling on their current moniker in 1978. Their early success with singles like "The Prince" and "One Step Beyond" led to a string of Top Ten hits in the early '80s, cementing their popularity in the UK. While facing challenges in the American market, the band's unique sound and energetic performances endeared them to a broad audience. Despite lineup changes and brief disbandments, Madness has continued to reunite for performances and releases, including the annual Madstock festival and recent albums like 2016's Can't Touch Us Now and 2023's The Theatre of the Absurd Introduces C'est La Vie.

Madness Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Madness keeps 25-34 & 35-44 audiences engaged throughout UNITED KINGDOM, UNITED STATES, SPAIN. The composition is heavily male (76%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 46,800 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Ben Sherman, Fred Perry, Dr. Martens supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Madness score 1.78%Moderate bucket.
Brand: Ben ShermanBrand: Fred PerryBrand: Dr. Martens
Followers:449,480
Engagements:7,986
Rate:1.8%
Posts:1,527
Views:54,268
Avg Likes:7,494
Avg Comments:114
Avg Views:54,268

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 449,480 · Engagements 7,986 · Rate 1.8%
Posts 1,527 · Views 54,268 · Avg Likes 7,494 · Avg Comments 114 · Avg Views 54,268
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 31%
35-44: 24%
18-24: 23%
45-64: 18%
Largest: 25-34 (31%); next: 35-44 (24%)
Gender Split Female: 24%
Male: 76%
Non-binary/Other: 0%
Skews male (76%)
Top Countries UNITED KINGDOM (29%)
UNITED STATES (18%)
SPAIN (4%)
FRANCE (4%)
BRAZIL (3%)
Top regions: UNITED KINGDOM (29%), UNITED STATES (18%), SPAIN (4%)
Platform Engagement Instagram: 3,880 avg likes/post · Tiktok: 46,800 avg views/post · Youtube: 7,468 avg views/post Best reach: Tiktok 46,800 avg views; best engagement: Instagram 3,880 avg likes

Top Brand Affinities

Ben Sherman
Score: 121.41
Fred Perry
Score: 63.57
Dr. Martens
Score: 16.16
ITV
Score: 15.60
Mixcloud
Score: 14.46
Morrisons
Score: 13.14
Sainsbury's
Score: 12.86
Vauxhall
Score: 11.46
ASDA
Score: 10.59
Costa Coffee
Score: 9.87
Marks & Spencer
Score: 9.81
Carlsberg
Score: 7.77
Brand Category Score
Ben Sherman 121.41
Fred Perry 63.57
Dr. Martens 16.16
ITV 15.60
Mixcloud 14.46
Morrisons 13.14
Sainsbury's 12.86
Vauxhall 11.46
ASDA 10.59
Costa Coffee 9.87
Marks & Spencer 9.81
Carlsberg 7.77
Stone Island 7.73
Guinness 7.62
Amazon Music 7.28
DeLorean Motor Company 6.96
Stella Artois 6.91
Tate Modern 6.67
BBC 6.54
Tesco 6.52
Vivienne Westwood 5.52
Columbia Pictures 5.51
Pilsner Urquell 5.03
ALDI 4.94
Cadbury 4.53
Sega 4.23
Warner Bros 4.11
Nixon 4.03
Spotify Music 4.01
Movistar 3.90
Baileys 3.85
MTV 3.70
Snoopy And The Peanuts Gang 3.57
Jack Daniels 3.48
Lego 3.36
Harrods 3.33
Primark 3.31
MINI 3.04
NBC 2.94
Jaguar 2.92
Star Wars 2.91
Lush 2.84
LEGOLAND 2.74
Heineken 2.71
Hot Wheels 2.51
Aperol 2.40
Cadillac 2.35
Budweiser 2.31
Lollapalooza 2.29
Universal 2.27

Official Profiles

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Artist: Madness

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-14 08:00 UTC Madness Brighton Centre Brighton, United Kingdom
2025-12-20 02:00 UTC Madness, Squeeze, Mad'Ness Utilita Arena Birmingham Birmingham, United Kingdom

Trending Artist