Madness
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
449,480
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:02:13 UTC
Genres
Biography
Originally forming as the Invaders in 1976, Madness underwent several name changes before settling on their current moniker in 1978. Their early success with singles like "The Prince" and "One Step Beyond" led to a string of Top Ten hits in the early '80s, cementing their popularity in the UK. While facing challenges in the American market, the band's unique sound and energetic performances endeared them to a broad audience. Despite lineup changes and brief disbandments, Madness has continued to reunite for performances and releases, including the annual Madstock festival and recent albums like 2016's Can't Touch Us Now and 2023's The Theatre of the Absurd Introduces C'est La Vie.
Madness keeps 25-34 & 35-44 audiences engaged throughout UNITED KINGDOM, UNITED STATES, SPAIN. The composition is heavily male (76%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 46,800 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Ben Sherman, Fred Perry, Dr. Martens supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 449,480 · Engagements 7,986 · Rate 1.8% Posts 1,527 · Views 54,268 · Avg Likes 7,494 · Avg Comments 114 · Avg Views 54,268 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 31% 35-44: 24% 18-24: 23% 45-64: 18% |
Largest: 25-34 (31%); next: 35-44 (24%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED KINGDOM (29%) UNITED STATES (18%) SPAIN (4%) FRANCE (4%) BRAZIL (3%) |
Top regions: UNITED KINGDOM (29%), UNITED STATES (18%), SPAIN (4%) |
| Platform Engagement | Instagram: 3,880 avg likes/post · Tiktok: 46,800 avg views/post · Youtube: 7,468 avg views/post | Best reach: Tiktok 46,800 avg views; best engagement: Instagram 3,880 avg likes |
Top Brand Affinities
Ben Sherman
Fred Perry
Dr. Martens
ITV
Mixcloud
Morrisons
Sainsbury's
Vauxhall
ASDA
Costa Coffee
Marks & Spencer
Carlsberg
| Brand | Category | Score |
|---|---|---|
| Ben Sherman | 121.41 | |
| Fred Perry | 63.57 | |
| Dr. Martens | 16.16 | |
| ITV | 15.60 | |
| Mixcloud | 14.46 | |
| Morrisons | 13.14 | |
| Sainsbury's | 12.86 | |
| Vauxhall | 11.46 | |
| ASDA | 10.59 | |
| Costa Coffee | 9.87 | |
| Marks & Spencer | 9.81 | |
| Carlsberg | 7.77 | |
| Stone Island | 7.73 | |
| Guinness | 7.62 | |
| Amazon Music | 7.28 | |
| DeLorean Motor Company | 6.96 | |
| Stella Artois | 6.91 | |
| Tate Modern | 6.67 | |
| BBC | 6.54 | |
| Tesco | 6.52 | |
| Vivienne Westwood | 5.52 | |
| Columbia Pictures | 5.51 | |
| Pilsner Urquell | 5.03 | |
| ALDI | 4.94 | |
| Cadbury | 4.53 | |
| Sega | 4.23 | |
| Warner Bros | 4.11 | |
| Nixon | 4.03 | |
| Spotify Music | 4.01 | |
| Movistar | 3.90 | |
| Baileys | 3.85 | |
| MTV | 3.70 | |
| Snoopy And The Peanuts Gang | 3.57 | |
| Jack Daniels | 3.48 | |
| Lego | 3.36 | |
| Harrods | 3.33 | |
| Primark | 3.31 | |
| MINI | 3.04 | |
| NBC | 2.94 | |
| Jaguar | 2.92 | |
| Star Wars | 2.91 | |
| Lush | 2.84 | |
| LEGOLAND | 2.74 | |
| Heineken | 2.71 | |
| Hot Wheels | 2.51 | |
| Aperol | 2.40 | |
| Cadillac | 2.35 | |
| Budweiser | 2.31 | |
| Lollapalooza | 2.29 | |
| Universal | 2.27 |
Official Profiles
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LoginArtist: Madness
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 08:00 UTC | Madness | Brighton Centre | Brighton, United Kingdom | |
| 2025-12-20 02:00 UTC | Madness, Squeeze, Mad'Ness | Utilita Arena Birmingham | Birmingham, United Kingdom |















