Madilyn

Madilyn — pop artist from US.

Madilyn is a pop singer and songwriter hailing from a small Wisconsin town, now based in Los Angeles, who has amassed a loyal following of nearly 10 million…

Influence: 60.22% Fanbase: 48.87% Trending: 65.89% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 6.71% • Very Strong

As of 2025-09-09

10,465,207

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 16:53:14 UTC

Genres

popviral popfolk & traditionalsinger/songwriter

Biography

Madilyn is a pop singer and songwriter hailing from a small Wisconsin town, now based in Los Angeles, who has amassed a loyal following of nearly 10 million fans, with 7.8 million subscribers on YouTube alone. In 2019, Madilyn made waves with original singles like “Red Ribbon”, “Are We Falling in Love”, and dual singles “Tastes Like Karma” and “All My Oxygen”, which narrate her personal journey through romantic relationships, garnering over 6 million streams across platforms.

Alongside maintaining her strong online presence, Madilyn has been diligently working on crafting and recording her own music. In addition to her successful 2019 releases, she embarked on a global tour, including a sold-out headlining tour in China, and performances in major U.S. cities. Looking ahead to 2020, Madilyn is gearing up for more intimate and compelling releases, as well as expanding her live performances to reach even more fans worldwide.

Top Brand Affinities

Report Date: 2025-09-09

Madilyn has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, INDONESIA, INDIA. A heavily female (60%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 78,277 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Barbie, NBC, OLD NAVY signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Madilyn score 0.07% — Low bucket.

Brand: BarbieBrand: NBCBrand: OLD NAVY

Followers:10,465,207

Engagements:7,101

Rate:0.1%

Posts:1,664

Avg Likes:6,728

Avg Comments:304

Avg Views:78,277

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,465,207 · Engagements 7,101 · Rate 0.1% Posts 1,664 · Views 78,277 · Avg Likes 6,728 · Avg Comments 304 · Avg Views 78,277	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 24% 13-17: 10% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (24%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (17%) INDONESIA (8%) INDIA (7%) PHILIPPINES (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (17%), INDONESIA (8%), INDIA (7%)
Platform Engagement	Instagram: 3,086 avg likes/post · Youtube: 78,277 avg views/post	Best reach: Youtube 78,277 avg views; best engagement: Youtube 3,642 avg likes

Top Brand Affinities

Barbie

Score: 6.71

NBC

Score: 3.45

OLD NAVY

Score: 3.32

shein

Score: 2.45

MTV

Score: 2.40

Showtime

Score: 2.34

Kylie Cosmetics

Score: 2.31

Nickelodeon

Score: 2.12

Forever 21

Score: 2.11

Dr. Martens

Score: 2.10

Warner Bros

Score: 2.06

H&M

Score: 2.04

Brand	Category	Score
Barbie		6.71
NBC		3.45
OLD NAVY		3.32
shein		2.45
MTV		2.40
Showtime		2.34
Kylie Cosmetics		2.31
Nickelodeon		2.12
Forever 21		2.11
Dr. Martens		2.10
Warner Bros		2.06
H&M		2.04
SheInside		2.04
Victoria's Secret		2.01
Petronas		1.91
Costco		1.74
Primark		1.68
musical.ly		1.59
Bershka		1.58
Too Faced Cosmetics		1.56
Hollister Co		1.56
Starbucks		1.54
Sephora		1.52
Target		1.50
Beats Electronics		1.50
Michael Kors		1.49
Gymshark		1.49
Urban Decay Cosmetics		1.48
Polaroid		1.48
Tarte Cosmetics		1.47
Snapseed		1.47
Pixar		1.44
Converse		1.43
Universal		1.42
UNIQLO		1.40
Vogue		1.34
Coachella		1.34
HBO		1.33
Chipotle Mexican Grill		1.33
Vans		1.33
Spotify Music		1.32
NYX Cosmetics		1.32
Bellagio		1.28
Pandora		1.28
Marvel Entertainment		1.25
Walt Disney		1.19
Guess		1.19
CBS Television Studios		1.19
Polo Ralph Lauren		1.18
Fujifilm		1.18