Madi Diaz
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
132,899
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:06:52 UTC
Genres
Biography
Despite being in the music industry for over a decade, Madi Diaz gained wider recognition with her 2021 release, History Of A Feeling, which led to major milestones such as TV appearances, a solo tour, and collaborations with artists like Waxahatchee and Angel Olsen. Weird Faith, including the deluxe version featuring performances from Kacey Musgraves and others, received critical acclaim and earned Diaz two Grammy nominations in the Best Folk Album and Best Americana Performance categories.
Madi Diaz cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, CANADA. A male-leaning (53%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 1,961 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Live Nation, Amazon Music, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 132,899 · Engagements 1,658 · Rate 1.2% Posts 4,504 · Views 2,700 · Avg Likes 1,632 · Avg Comments 34 · Avg Views 2,700 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 38% 35-44: 10% 45-64: 7% |
Largest: 18-24 (41%); next: 25-34 (38%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED STATES (44%) UNITED KINGDOM (6%) CANADA (3%) BRAZIL (3%) RUSSIA (3%) |
Top regions: UNITED STATES (44%), UNITED KINGDOM (6%), CANADA (3%) |
| Platform Engagement | Instagram: 1,418 avg likes/post · Tiktok: 1,961 avg views/post · Youtube: 739 avg views/post | Best reach: Tiktok 1,961 avg views; best engagement: Instagram 1,418 avg likes |
Top Brand Affinities
MOOG
Live Nation
Amazon Music
Ampeg
Warby Parker
Pro Tools
Akg
Free People
Sennheiser
Madewell
Ableton
West Elm
| Brand | Category | Score |
|---|---|---|
| MOOG | 39.28 | |
| Live Nation | 33.00 | |
| Amazon Music | 32.86 | |
| Ampeg | 31.98 | |
| Warby Parker | 23.84 | |
| Pro Tools | 20.69 | |
| Akg | 18.40 | |
| Free People | 13.03 | |
| Sennheiser | 12.52 | |
| Madewell | 11.66 | |
| Ableton | 11.28 | |
| West Elm | 11.18 | |
| Spotify Music | 11.03 | |
| Kickstarter | 10.95 | |
| Nasty Gal | 10.38 | |
| HBO Max | 10.22 | |
| Anthropologie | 9.78 | |
| Brandy Melville | 9.53 | |
| NBC | 8.89 | |
| Delta | 8.61 | |
| Atmos | 8.44 | |
| iHeartRadio Music Awards | 7.97 | |
| Glossier | 7.97 | |
| Kroger | 7.76 | |
| Barbie | 7.35 | |
| Coachella | 7.23 | |
| Paramount Pictures | 6.77 | |
| Verizon | 5.90 | |
| MTV | 5.66 | |
| The Home Depot | 5.59 | |
| Publix | 5.50 | |
| Taco Bell | 5.36 | |
| Margaritaville | 5.11 | |
| Target | 5.05 | |
| Leica | 5.05 | |
| Airbnb | 4.98 | |
| Pacific Northwest Wonderland | 4.97 | |
| Kodak | 4.88 | |
| Coors | 4.80 | |
| Showtime | 4.76 | |
| Emporium | 4.67 | |
| Lollapalooza | 4.63 | |
| Urban Outfitters | 4.62 | |
| Gillette | 4.47 | |
| Polaroid | 4.06 | |
| Preloved | 4.05 | |
| Carhartt | 3.96 | |
| NORDSTROM | 3.91 | |
| SoundCloud | 3.81 | |
| American Eagle | 3.77 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
