Made
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
917,200
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-28 20:53:39 UTC
Genres
Biography
With a unique blend of musician and host roles, Stoffel has steered "ICON" into a celebrated space that embodies both creativity and charm. His innovative approach within the music industry through MADE and "ICON" showcases his prowess as an independent artist shaping the modern music landscape. Visit https://iiicon.de/ for more details.
Made commands interest from 18-24 & 25-34 audiences in GERMANY, AUSTRIA, SWITZERLAND. With a heavily male (78%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (55,350 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with leading lifestyle names points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 917,200 · Engagements 5,877 · Rate 0.6% Posts 2,757 · Views 60,433 · Avg Likes 5,140 · Avg Comments 110 · Avg Views 60,433 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 31% 13-17: 9% 35-44: 6% |
Largest: 18-24 (52%); next: 25-34 (31%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
GERMANY (82%) AUSTRIA (5%) SWITZERLAND (3%) RUSSIA (1%) POLAND (1%) |
Top regions: GERMANY (82%), AUSTRIA (5%), SWITZERLAND (3%) |
| Platform Engagement | Tiktok: 55,350 avg views/post · Youtube: 5,083 avg views/post | Best reach: Tiktok 55,350 avg views; best engagement: Tiktok 4,788 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Made
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
