Maddie Poppe
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
410,448
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:31:02 UTC
Genres
Biography
Born Madeline Mae Poppe in 1997, she developed her musical abilities early on, learning multiple instruments and performing with her family. Despite setbacks, such as not making it on The Voice, she persisted in pursuing her passion for music, eventually finding success on American Idol and releasing her debut studio album, Whirlwind, in 2019. Poppe's heartfelt vocals and authentic artistry continue to captivate audiences, with her single "Made You Miss" making waves on the Billboard charts.
Maddie Poppe connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, CANADA, PHILIPPINES. With a heavily female (67%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 22,056 avg views per post; Instagram adds dependable engagement depth. Overlap with Dancing with the Stars, Influenster, Amazon Music highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Maddie Poppe moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 410,448 · Engagements 4,953 · Rate 1.2% Posts 706 · Views 22,056 · Avg Likes 4,908 · Avg Comments 84 · Avg Views 22,056 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 26% 35-44: 10% 45-64: 10% |
Largest: 18-24 (46%); next: 25-34 (26%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
UNITED STATES (67%) CANADA (4%) PHILIPPINES (4%) INDIA (3%) UNITED KINGDOM (2%) |
Top regions: UNITED STATES (67%), CANADA (4%), PHILIPPINES (4%) |
| Platform Engagement | Instagram: 4,425 avg likes/post · Youtube: 22,056 avg views/post | Best reach: Youtube 22,056 avg views; best engagement: Instagram 4,425 avg likes |
Top Brand Affinities
Dancing with the Stars
Influenster
Amazon Music
Chick-fil-A
Houston Livestock Show and Rodeo
Busch
iHeartRadio Music Awards
Margaritaville
T.J. Maxx
MamaBear
Target
Gerber
| Brand | Category | Score |
|---|---|---|
| Dancing with the Stars | 15.41 | |
| Influenster | 9.92 | |
| Amazon Music | 9.70 | |
| Chick-fil-A | 9.32 | |
| Houston Livestock Show and Rodeo | 8.19 | |
| Busch | 7.94 | |
| iHeartRadio Music Awards | 7.93 | |
| Margaritaville | 7.72 | |
| T.J. Maxx | 6.98 | |
| MamaBear | 6.96 | |
| Target | 6.86 | |
| Gerber | 6.84 | |
| Verizon | 6.79 | |
| Publix | 6.42 | |
| OLD NAVY | 6.39 | |
| Hot Topic | 6.30 | |
| HomeGoods | 5.91 | |
| Kroger | 5.70 | |
| Free People | 5.54 | |
| Taco Bell | 5.40 | |
| Macy's | 5.24 | |
| Bath & Body Works | 5.13 | |
| BarkBox | 5.13 | |
| Walgreens | 5.05 | |
| Gillette | 5.01 | |
| Carhartt | 4.91 | |
| Urban Outfitters | 4.84 | |
| Walmart | 4.50 | |
| American Eagle | 4.45 | |
| Steve Madden | 4.38 | |
| PetSmart | 4.02 | |
| ABC | 4.01 | |
| Heinz | 3.94 | |
| Chrysler | 3.72 | |
| Dunkin' Donuts | 3.66 | |
| NORDSTROM | 3.59 | |
| Coors | 3.58 | |
| NBC | 3.12 | |
| Babybump | 3.10 | |
| Bentley | 2.90 | |
| Lululemon Athletica | 2.76 | |
| Nickelodeon | 2.61 | |
| Costco | 2.54 | |
| NHL | 2.51 | |
| Sunnies Studios | 2.43 | |
| The Olympic Games | 2.37 | |
| Jeep | 2.37 | |
| Walt Disney | 2.36 | |
| Too Faced Cosmetics | 2.35 | |
| Chipotle Mexican Grill | 2.33 |
Official Profiles
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LoginArtist: Maddie Poppe
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-20 03:00 UTC | Maddie Poppe | The Olympic South Side Theater | Cedar Rapids, United States | |
| 2025-12-20 08:00 UTC | Maddie Poppe, Blue Violin | Gallagher Bluedorn Performing Arts Center, University of Northern Iowa | Cedar Falls, United States |
