Madcon

Madcon — pop artist from NO.

Madcon, a duo composed of Tshawe Baqwa and Yosef Wolde-Mariam, emerged from the Oslo underground scene in 1992, gradually building their reputation in Norway…

Influence: 61.16% Fanbase: 48.83% Trending: 67.32% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Nelly.com • 85.80% • Very Strong

As of 2025-09-09

563,960

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:32:44 UTC

Genres

popdance poppopindie pophip-hop & rappop rapnorwegian hip hop

Biography

Madcon, a duo composed of Tshawe Baqwa and Yosef Wolde-Mariam, emerged from the Oslo underground scene in 1992, gradually building their reputation in Norway before achieving international success. Their breakthrough came in 2004 with the hit single "Beggin" from their debut album "It's All a Madcon," which topped the charts in Norway and made waves globally, even entering the Billboard Hot 100. The duo continued to make a mark on the music scene with performances at the Eurovision Song Contest and collaborations with artists like Kelly Rowland, Snoop Dogg, and Rick Ross.

In 2013, Madcon's album "Icon" reached #1 in Norway, featuring notable tracks such as "One Life" with Kelly Rowland and "Is You With Me" with Snoop Dogg. Two years later, their smash hit "Don't Worry" featuring Ray Dalton achieved top 5 positions in over 10 countries, solidifying their status as one of Scandinavia's most successful musical exports.

Top Brand Affinities

Report Date: 2025-09-09

Madcon stands out with 18-24 & 25-34 audiences across BRAZIL, SWEDEN, UNITED STATES. The profile is heavily male (66%), and content lands hardest on Youtube, where posts average 34,705 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Nelly.com, Grundig, KOSÉ, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Madcon a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Madcon score 0.18% — Low bucket.

Brand: Nelly.comBrand: GrundigBrand: KOSÉ

Followers:563,960

Engagements:1,031

Rate:0.2%

Posts:3,446

Avg Likes:990

Avg Comments:54

Avg Views:37,165

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 563,960 · Engagements 1,031 · Rate 0.2% Posts 3,446 · Views 37,165 · Avg Likes 990 · Avg Comments 54 · Avg Views 37,165	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 30% 35-44: 8% 13-17: 7%	Largest: 18-24 (52%); next: 25-34 (30%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	BRAZIL (10%) SWEDEN (9%) UNITED STATES (8%) INDIA (6%) GERMANY (5%)	Top regions: BRAZIL (10%), SWEDEN (9%), UNITED STATES (8%)
Platform Engagement	Instagram: 351 avg likes/post · Tiktok: 2,460 avg views/post · Youtube: 34,705 avg views/post	Best reach: Youtube 34,705 avg views; best engagement: Youtube 506 avg likes

Top Brand Affinities

Nelly.com

Score: 85.80

Grundig

Score: 37.11

KOSÉ

Score: 25.82

Tele2

Score: 18.80

Nakd

Score: 16.11

Hummer

Score: 8.98

Carlsberg

Score: 8.49

Pioneer

Score: 5.93

Spotify Music

Score: 4.00

LEGOLAND

Score: 3.91

Volvo

Score: 3.78

NBC

Score: 3.65

Brand	Category	Score
Nelly.com		85.80
Grundig		37.11
KOSÉ		25.82
Tele2		18.80
Nakd		16.11
Hummer		8.98
Carlsberg		8.49
Pioneer		5.93
Spotify Music		4.00
LEGOLAND		3.91
Volvo		3.78
NBC		3.65
Fila		3.24
Tomorrowland		3.16
IKEA		2.69
Tinder		2.69
MTV		2.51
Babybump		2.44
Red Bull		2.37
Baileys		2.35
Monster Beverage		2.34
Ray-Ban		2.30
Michael Kors		2.27
H&M		2.26
Beats Electronics		2.07
Gymshark		2.06
Coca-Cola		1.97
Aperol		1.96
Fenty beauty		1.96
Timberland		1.94
Lego		1.89
Snickers		1.87
Oakley		1.81
Pokemon Go		1.78
FIFA		1.76
ASICS		1.64
SoundCloud		1.63
Fiat		1.62
OREO		1.61
The North Face		1.60
Showtime		1.59
Under Armour		1.59
Calvin Klein		1.59
MAC Cosmetics		1.58
Yves Saint Laurent		1.58
Pepsi		1.55
Pic Collage		1.53
Reebok		1.51
musical.ly		1.49
Audi		1.48