Madchild

Madchild — rock artist from CA.

Hailing from North Vancouver, British Columbia, Madchild, born Shane Bunting, is a prominent rapper and founding member of Swollen Members. Despite early…

Influence: 57.29% Fanbase: 36.00% Trending: 67.94% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sullen Clothing • 65.42% • Very Strong

As of 2025-09-09

545,418

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:05:35 UTC

Genres

rockrap rockhip-hop & rapcanadian hip hophip-hop/rapcanadian old school hip hopcontemporary hip hophip hop

Biography

Hailing from North Vancouver, British Columbia, Madchild, born Shane Bunting, is a prominent rapper and founding member of Swollen Members. Despite early success with the group, Madchild faced personal struggles, including a pill addiction that he overcame and openly shared in 2009. In 2011, he released his solo mixtape, M.A.D.E., and followed up with his official debut album, Dope Sick, in 2012, marking the beginning of a successful solo career that included chart-topping releases like Lawn Mower Man and Silver Tongue Devil.

Madchild's career has been marked by highs and lows, from winning Juno Awards with Swollen Members to battling addiction and facing legal troubles. However, his resilience and talent have shone through, with his solo projects garnering critical acclaim and commercial success, including multiple chart-topping albums in Canada. Through his music, Madchild continues to captivate audiences with his raw lyricism and personal storytelling.

Top Brand Affinities

Report Date: 2025-09-09

Madchild is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily male (82%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (5,058 avg views per post); Instagram builds the community layer. Affinity data highlights Sullen Clothing, Arctic Cat, Akai, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Madchild score 0.24% — Low bucket.

Brand: Sullen ClothingBrand: Arctic CatBrand: Akai

Followers:545,418

Engagements:1,297

Rate:0.2%

Posts:903

Avg Likes:1,261

Avg Comments:130

Avg Views:5,058

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 545,418 · Engagements 1,297 · Rate 0.2% Posts 903 · Views 5,058 · Avg Likes 1,261 · Avg Comments 130 · Avg Views 5,058	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 36% 35-44: 15% 45-64: 3%	Largest: 25-34 (43%); next: 18-24 (36%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (39%) CANADA (20%) UNITED KINGDOM (4%) AUSTRALIA (3%) POLAND (3%)	Top regions: UNITED STATES (39%), CANADA (20%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 847 avg likes/post · Youtube: 5,058 avg views/post	Best reach: Youtube 5,058 avg views; best engagement: Instagram 847 avg likes

Top Brand Affinities

Sullen Clothing

Score: 65.42

Arctic Cat

Score: 30.81

Akai

Score: 19.82

Crown Royal

Score: 18.29

Scotiabank

Score: 17.21

Kenworth

Score: 16.08

DC Shoes

Score: 15.47

Tim Hortons

Score: 13.67

Tagaz

Score: 13.52

Buick

Score: 12.76

Everlast

Score: 9.62

Amazon Music

Score: 9.34

Brand	Category	Score
Sullen Clothing		65.42
Arctic Cat		30.81
Akai		19.82
Crown Royal		18.29
Scotiabank		17.21
Kenworth		16.08
DC Shoes		15.47
Tim Hortons		13.67
Tagaz		13.52
Buick		12.76
Everlast		9.62
Amazon Music		9.34
Pro Tools		9.28
Vapelyfe		9.20
Pontiac		8.81
Hoonigan		8.73
GMC		8.05
New Era		7.87
Volcom		7.58
Beats Electronics		7.37
Diablo		7.09
Nixon		6.87
NHL		6.73
MamaBear		6.72
Jagermeister		6.57
Pilsner Urquell		6.45
Ableton		6.38
Harley-Davidson		6.05
Bud Light		5.96
Dodge		5.88
Hennessy		5.64
Budweiser		5.54
SoundCloud		5.29
Jameson		5.24
Alpinestars		5.17
Monster Beverage		5.17
Jack Daniels		4.61
Coors		4.50
CNN		4.27
Mortal Kombat		4.24
iHeartRadio Music Awards		4.23
Carhartt		4.17
Acura		3.90
UFC		3.86
BBS		3.82
Hurley		3.77
Comedy Central		3.66
G-shock		3.59
Hot Wheels		3.58
Spotify Music		3.56