Madame

Madame — pop artist from IT.

Madame, the 21-year-old Italian singer-songwriter, has redefined women's role in rap with her innovative music. She gained recognition with her debut album…

Influence: 53.82% Fanbase: 38.28% Trending: 61.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Elisabetta Franchi • 33.77% • Very Strong

As of 2025-09-08

1,019,256

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:14 UTC

Genres

popitalian popr&b, funk & soulr&b italianohip-hop & raphip-hop/rapitalian hip hoptrap italiana

Biography

Madame, the 21-year-old Italian singer-songwriter, has redefined women's role in rap with her innovative music. She gained recognition with her debut album "Sciccherie" in 2018 at the age of 16, quickly becoming a sought-after collaborator in the Italian music scene. In 2021, she achieved mainstream success with her participation in the Sanremo Festival and the release of her 3xplatinum debut album "MADAME," becoming the most streamed female artist in Italy in both 2021 and 2022.

Madame's exceptional talent has been acknowledged by critics, making her the youngest winner of the Targa Tenco for "Best debut album" and "Best Song" for "VOCE," which also earned her the award for "Best Lyrics" at the 2021 Sanremo Festival.

Top Brand Affinities

Report Date: 2025-09-08

Madame resonates most with 18-24 & 25-34 audiences and shows durable presence in ITALY, UNITED STATES, SPAIN. With a female-leaning (55%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (80,378 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Elisabetta Franchi, Warner Music, Superga makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Madame score 7.89% — Very Strong bucket.

Brand: Elisabetta FranchiBrand: Warner MusicBrand: Superga

Followers:1,019,256

Engagements:80,378

Rate:7.9%

Posts:18

Avg Likes:80,378

Avg Comments:608

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,019,256 · Engagements 80,378 · Rate 7.9% Posts 18 · Views 0 · Avg Likes 80,378 · Avg Comments 608 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 42% 35-44: 6% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (42%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	ITALY (94%) UNITED STATES (1%) SPAIN (1%) UNITED KINGDOM (1%) FRANCE (0%)	Top regions: ITALY (94%), UNITED STATES (1%), SPAIN (1%)
Platform Engagement	Instagram: 80,378 avg likes/post	best engagement: Instagram 80,378 avg likes

Top Brand Affinities

Elisabetta Franchi

Score: 33.77

Warner Music

Score: 23.22

Superga

Score: 20.45

Calzedonia

Score: 16.58

Peroni

Score: 12.86

Miele

Score: 12.53

Auchan

Score: 10.93

Campari

Score: 10.68

Arezzo

Score: 9.43

Foot Locker

Score: 7.57

Kappa

Score: 6.95

Ryanair

Score: 6.47

Brand	Category	Score
Elisabetta Franchi		33.77
Warner Music		23.22
Superga		20.45
Calzedonia		16.58
Peroni		12.86
Miele		12.53
Auchan		10.93
Campari		10.68
Arezzo		9.43
Foot Locker		7.57
Kappa		6.95
Ryanair		6.47
Stone Island		6.06
Alfa Romeo		5.90
Polaroid		5.24
Selfiegram		5.08
ABC		4.69
Stradivarius		3.99
Fila		3.96
Pull&Bear		3.94
Stüssy		3.90
Bershka		3.54
Kiko		3.46
Moschino		3.22
Daniel Wellington		3.21
Carhartt		3.17
Summit Entertainment		3.09
The North Face		3.08
Beats Electronics		3.08
Primark		3.01
Armani		2.96
Kodak		2.85
Versace		2.81
Ducati		2.81
Dolce & Gabbana		2.59
Vans		2.55
Aperol		2.44
Spotify Music		2.40
Martini		2.39
Bellagio		2.25
Prada		2.24
Dr. Martens		2.23
Pantone Inc		2.22
Levi's		2.20
Tiffany		2.20
Fiat		2.20
Yves Saint Laurent		2.18
Supreme		2.16
Calvin Klein		2.15
Ray-Ban		2.06