Macy Gray

Macy Gray — r&b, funk & soul artist from US.

Hailing from Canton, Ohio, Macy Gray is a multifaceted artist known for her bold statements and unwavering commitment to her craft. With a career spanning…

Influence: 65.56% Fanbase: 50.76% Trending: 72.96% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 14.82% • Very Strong

As of 2025-09-09

1,043,290

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 04:19:56 UTC

Genres

r&b, funk & soulneo soulr&b/soulrnbcontemporary r&brockpop rock

Biography

Hailing from Canton, Ohio, Macy Gray is a multifaceted artist known for her bold statements and unwavering commitment to her craft. With a career spanning decades, she has established herself as a distinctive force in R&B music, blending tradition with a contemporary edge. Since her breakthrough in 1999 with the triple-platinum album "How Life Is," Gray has garnered a devoted global following, sold over 25 million albums, and earned multiple Grammy and BRIT Award nominations. Her upcoming release, "The Reset," promises to inspire conversation and redefine pop music while delivering a powerful message to listeners. Raised in a humble background, Gray's roots in a close-knit community have shaped her journey to success, reinforcing her determination to shine in the spotlight.

Macy Gray's music resonates with a sleek and mature take on R&B, showcasing her unique perspective and timeless appeal. From her early accolades to her latest endeavors, she continues to captivate audiences with her soulful voice and thought-provoking lyrics. With "The Reset" on the horizon, Gray's influence in the music industry is set to reach new heights as she confronts contemporary issues and sets a high standard for artistic expression. Her upbringing in a supportive environment has played a pivotal role in shaping her identity as an artist, reflecting her dedication to making a meaningful impact through her music.

Top Brand Affinities

Report Date: 2025-09-09

Macy Gray draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily female (56%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 51,100 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to WNBA, Mixcloud, Amazon Music makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Macy Gray score 0.49% — Low bucket.

Brand: WNBABrand: MixcloudBrand: Amazon Music

Followers:1,043,290

Engagements:5,159

Rate:0.5%

Posts:2,762

Avg Likes:4,586

Avg Comments:216

Avg Views:62,304

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,043,290 · Engagements 5,159 · Rate 0.5% Posts 2,762 · Views 62,304 · Avg Likes 4,586 · Avg Comments 216 · Avg Views 62,304	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 28% 35-44: 20% 45-64: 10%	Largest: 25-34 (39%); next: 18-24 (28%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (32%) BRAZIL (10%) UNITED KINGDOM (6%) CANADA (5%) ARGENTINA (4%)	Top regions: UNITED STATES (32%), BRAZIL (10%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 718 avg likes/post · Tiktok: 51,100 avg views/post · Youtube: 11,204 avg views/post	Best reach: Tiktok 51,100 avg views; best engagement: Tiktok 3,659 avg likes

Top Brand Affinities

WNBA

Score: 14.82

Mixcloud

Score: 14.30

Amazon Music

Score: 9.40

NBC

Score: 7.71

FOX

Score: 7.11

CNN

Score: 7.03

Vivienne Westwood

Score: 6.86

iHeartRadio Music Awards

Score: 6.74

MTV

Score: 6.58

Macy's

Score: 5.59

Alexander McQueen

Score: 4.70

Verizon

Score: 4.50

Brand	Category	Score
WNBA		14.82
Mixcloud		14.30
Amazon Music		9.40
NBC		7.71
FOX		7.11
CNN		7.03
Vivienne Westwood		6.86
iHeartRadio Music Awards		6.74
MTV		6.58
Macy's		5.59
Alexander McQueen		4.70
Verizon		4.50
Hennessy		4.32
Paramount Pictures		3.94
ESPN		3.93
SoundCloud		3.86
Fenty beauty		3.69
NORDSTROM		3.55
Spotify Music		3.53
Beats Electronics		3.48
FashionNova		3.37
Los Angeles Lakers		3.37
ABC		3.30
Nickelodeon		3.12
Dolce & Gabbana		3.11
Coachella		3.09
NFL		3.08
Comedy Central		3.02
Vogue		3.01
CBS		2.98
Martini		2.97
NBA		2.82
Columbia Pictures		2.75
Philips		2.64
Warner Bros		2.53
Walmart		2.50
Target		2.47
Kodak		2.42
TOM FORD		2.32
GAP		2.32
Versace		2.23
Lollapalooza		2.23
Timberland		2.12
BBC		2.09
Fendi		2.08
ASOS		2.05
Paypal		2.03
Cadillac		2.02
Showtime		1.92
Snoopy And The Peanuts Gang		1.90