Macklemore

Macklemore — hip-hop & rap artist from US.

Macklemore, a multi-platinum and diamond-selling artist, has achieved significant commercial success and critical acclaim throughout his career. With a total…

Influence: 24.04% Fanbase: 72.12% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

CNN • 5.79% • Very Strong

As of 2025-09-09

19,392,621

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:48:32 UTC

Genres

hip-hop & rappop raphip-hop/rapseattle hip hop

Biography

Macklemore, a multi-platinum and diamond-selling artist, has achieved significant commercial success and critical acclaim throughout his career. With a total of 13.2 billion combined streams, he is recognized as one of the most successful independent artists in the industry. Recently, Macklemore has unveiled two new singles as part of an upcoming album campaign scheduled for release in 2023.

Top Brand Affinities

Report Date: 2025-09-09

Macklemore is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, MEXICO. The audience is heavily male (64%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,650,000 avg views per post); Instagram builds the community layer. Affinity data highlights CNN, Tim Hortons, Pacific Northwest Wonderland, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Macklemore score 1.40% — Moderate bucket.

Brand: CNNBrand: Tim HortonsBrand: Pacific Northwest Wonderland

Followers:19,392,621

Engagements:270,624

Rate:1.4%

Posts:3,836

Avg Likes:260,710

Avg Comments:4,510

Avg Views:1,972,936

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,392,621 · Engagements 270,624 · Rate 1.4% Posts 3,836 · Views 1,972,936 · Avg Likes 260,710 · Avg Comments 4,510 · Avg Views 1,972,936	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 8% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (22%) BRAZIL (7%) MEXICO (4%) UNITED KINGDOM (4%) GERMANY (3%)	Top regions: UNITED STATES (22%), BRAZIL (7%), MEXICO (4%)
Platform Engagement	Instagram: 149,598 avg likes/post · Tiktok: 1,650,000 avg views/post · Youtube: 322,936 avg views/post	Best reach: Tiktok 1,650,000 avg views; best engagement: Instagram 149,598 avg likes

Top Brand Affinities

CNN

Score: 5.79

Tim Hortons

Score: 5.25

Pacific Northwest Wonderland

Score: 5.19

NBC

Score: 3.64

Lollapalooza

Score: 3.43

Carhartt

Score: 3.15

Tomorrowland

Score: 3.06

Showtime

Score: 3.05

Coachella

Score: 3.05

Kodak

Score: 2.97

Tinder

Score: 2.90

Topshop

Score: 2.89

Brand	Category	Score
CNN		5.79
Tim Hortons		5.25
Pacific Northwest Wonderland		5.19
NBC		3.64
Lollapalooza		3.43
Carhartt		3.15
Tomorrowland		3.06
Showtime		3.05
Coachella		3.05
Kodak		2.97
Tinder		2.90
Topshop		2.89
Fenty beauty		2.74
Aperol		2.71
Marc Jacobs		2.70
NHL		2.70
Geocaching		2.67
Dr. Martens		2.67
Lululemon Athletica		2.55
Urban Outfitters		2.47
Sneakerhead		2.44
Primark		2.34
Guinness		2.31
Ray-Ban		2.29
Sunnies Studios		2.29
BBC		2.26
Fendi		2.19
Polaroid		2.10
Bershka		2.08
ASOS		2.06
Dolce & Gabbana		2.05
Vans		2.03
Under Armour		1.98
Michael Kors		1.98
AMC		1.97
NBA		1.86
NFL		1.82
Los Angeles Lakers		1.82
Vogue		1.81
Converse		1.81
Polo Ralph Lauren		1.81
Paramount Pictures		1.80
Beats Electronics		1.80
Bentley		1.76
Coca-Cola		1.74
Red Bull		1.72
Oakley		1.69
OREO		1.69
Nike		1.68
Target		1.68