MacKenzie Porter

MacKenzie Porter — pop artist from CA.

Emerging as a rising star in the country-pop scene, Canadian-born artist MacKenzie Porter has garnered international acclaim with her just-released debut album…

Influence: 49.88% Fanbase: 24.56% Trending: 62.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 32.66% • Very Strong

As of 2025-09-08

265,170

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:18:02 UTC

Genres

popcountry popmainstream popcountrycountrycontemporary countrycanadian contemporary countryalberta countrycanadian country

Biography

Emerging as a rising star in the country-pop scene, Canadian-born artist MacKenzie Porter has garnered international acclaim with her just-released debut album "Nobody's Born With A Broken Heart." Known for her distinctive sound that transcends borders, Porter has been praised for her wide-ranging appeal, with EUPHORIA. Magazine noting that there is "a song on it for everyone." As the 2022 MusicRow Discovery Artist of the Year, Porter has received numerous award nominations and global recognition for her captivating music, earning accolades at prestigious events like the American Music Awards and Academy of Country Music Awards. With a string of chart-topping hits and high-profile appearances on popular television shows, Porter continues to captivate audiences worldwide, solidifying her status as a rising talent in the music industry.

Having achieved a U.S. No. 1 hit with the song "Thinking 'Bout You" alongside Dustin Lynch, MacKenzie Porter has proven her ability to connect with listeners on a global scale, accumulating over 932 million streams across platforms. With a track record of successful tours opening for major artists like Blake Shelton and Kenny Chesney, Porter has established herself as a dynamic performer with a growing fan base. Following a successful headline tour in Canada, Porter is set to open for artists such as Parker McCollum, Keith Urban, and Brett Young this summer, showcasing her versatility and appeal to audiences of all kinds. Additionally, her upcoming co-hosting gig at the CCMAs alongside Thomas Rhett further solidifies her position as a rising star in the country music scene, promising even more exciting opportunities on the horizon for the talented singer-songwriter.

Top Brand Affinities

Report Date: 2025-09-08

MacKenzie Porter reliably reaches 18-24 & 25-34 audiences in UNITED STATES, CANADA, UNITED KINGDOM. The base is heavily female (59%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (2,520 avg views per post); Instagram layers on depth and replies. The audience sits near Amazon Music, Ariat, Live Nation, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MacKenzie Porter score 0.59% — Low bucket.

Brand: Amazon MusicBrand: AriatBrand: Live Nation

Followers:265,170

Engagements:1,564

Rate:0.6%

Posts:2,019

Avg Likes:1,559

Avg Comments:45

Avg Views:2,520

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 265,170 · Engagements 1,564 · Rate 0.6% Posts 2,019 · Views 2,520 · Avg Likes 1,559 · Avg Comments 45 · Avg Views 2,520	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 33% 35-44: 12% 45-64: 7%	Largest: 18-24 (43%); next: 25-34 (33%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (40%) CANADA (11%) UNITED KINGDOM (6%) BRAZIL (5%) ITALY (4%)	Top regions: UNITED STATES (40%), CANADA (11%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 1,404 avg likes/post · Youtube: 2,520 avg views/post	Best reach: Youtube 2,520 avg views; best engagement: Instagram 1,404 avg likes

Top Brand Affinities

Amazon Music

Score: 32.66

Ariat

Score: 30.12

Live Nation

Score: 29.23

Free People

Score: 19.90

Scotiabank

Score: 19.66

iHeartRadio Music Awards

Score: 12.67

Arbonne

Score: 12.51

REVOLVE

Score: 12.34

Tim Hortons

Score: 11.55

Barstool Sports

Score: 10.79

Anthropologie

Score: 9.63

Madewell

Score: 9.57

Brand	Category	Score
Amazon Music		32.66
Ariat		30.12
Live Nation		29.23
Free People		19.90
Scotiabank		19.66
iHeartRadio Music Awards		12.67
Arbonne		12.51
REVOLVE		12.34
Tim Hortons		11.55
Barstool Sports		10.79
Anthropologie		9.63
Madewell		9.57
American Eagle		9.24
Houston Livestock Show and Rodeo		8.71
Steve Madden		8.17
Pro Tools		8.12
Margaritaville		7.96
NHL		7.27
Urban Outfitters		6.03
OLD NAVY		5.99
Bud Light		5.68
Verizon		5.44
NBC		5.17
Pacific Northwest Wonderland		4.94
Abercrombie & Fitch		4.63
Gillette		4.45
NORDSTROM		4.34
Coors		4.21
Budweiser		4.02
ABC		3.79
Busch		3.78
ESPN		3.63
Columbia Pictures		3.51
Lululemon Athletica		3.43
Uber		3.42
MTV		3.27
NFL		3.22
Emporium		3.19
BBC		3.16
Carhartt		2.98
HBO		2.97
Baileys		2.97
Jeep		2.95
AMC		2.90
Paramount Pictures		2.88
ASOS		2.87
Jack Daniels		2.81
Chrysler		2.78
Star Wars		2.78
Showtime		2.69