Maceo Plex

Maceo Plex — electronic artist from US.

Spain-based producer Eric Estornel, also known as Maceo Plex, transitioned from festival-friendly house music to a darker, more introspective sound over the…

Influence: 61.71% Fanbase: 52.28% Trending: 66.43% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 118.13% • Very Strong

As of 2025-09-09

529,124

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:33:29 UTC

Genres

electronicelectronichousedeep houseelectronicadeep disco housemicrohouseminimal tech houseminimal technotech houselatin tech houseorganic housemelodic technodance

Biography

Spain-based producer Eric Estornel, also known as Maceo Plex, transitioned from festival-friendly house music to a darker, more introspective sound over the years. Beginning his career as Maetrik and exploring abstract electro as Mariel Ito, Estornel's Maceo Plex project evolved from deep house to a more dramatic style, releasing music on labels like Crosstown Rebels and Kompakt. Collaborations with Faithless, Liberty City, and Johnny Jewel followed in the early 2020s.

Born in Texas in 1978, Estornel made a name for himself in the techno and electro scenes before focusing on Maceo Plex in 2010. His releases like "Vibe Your Love" and the album "Life Index" garnered success, leading to a more experimental phase with EPs like "Space Junk" and the ambitious full-length "Solar." Continuing to explore new sounds, Maceo Plex collaborated with various artists and released tracks like "Insomnia 2021" and "Surgery" in recent years.

Top Brand Affinities

Report Date: 2025-09-09

Maceo Plex cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, ARGENTINA, SPAIN. A heavily male (78%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 5,686 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Allen & Heath, Mixcloud, Pioneer, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maceo Plex score 0.93% — Low bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Pioneer

Followers:529,124

Engagements:4,941

Rate:0.9%

Posts:576

Avg Likes:4,911

Avg Comments:94

Avg Views:7,686

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 529,124 · Engagements 4,941 · Rate 0.9% Posts 576 · Views 7,686 · Avg Likes 4,911 · Avg Comments 94 · Avg Views 7,686	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 32% 35-44: 15% 45-64: 5%	Largest: 25-34 (45%); next: 18-24 (32%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (9%) ARGENTINA (7%) SPAIN (7%) GERMANY (6%) ITALY (5%)	Top regions: UNITED STATES (9%), ARGENTINA (7%), SPAIN (7%)
Platform Engagement	Instagram: 4,693 avg likes/post · Tiktok: 5,686 avg views/post · Youtube: 2,000 avg views/post	Best reach: Tiktok 5,686 avg views; best engagement: Instagram 4,693 avg likes

Top Brand Affinities

Allen & Heath

Score: 118.13

Mixcloud

Score: 69.21

Pioneer

Score: 55.98

MOOG

Score: 45.82

Ableton

Score: 45.77

Trancefamily

Score: 29.62

Akai

Score: 19.76

Sennheiser

Score: 17.89

Tomorrowland

Score: 16.17

SoundCloud

Score: 13.63

Kappa

Score: 6.35

Absolut

Score: 5.95

Brand	Category	Score
Allen & Heath		118.13
Mixcloud		69.21
Pioneer		55.98
MOOG		45.82
Ableton		45.77
Trancefamily		29.62
Akai		19.76
Sennheiser		17.89
Tomorrowland		16.17
SoundCloud		13.63
Kappa		6.35
Absolut		5.95
Campari		4.85
Beats Electronics		4.77
KIA		4.49
Lollapalooza		4.19
Coachella		4.15
Oculus		4.10
Heineken		3.62
Spotify Music		3.61
Aperol		3.43
Garnier		3.02
Bacardi		2.98
Red Bull		2.78
Pull&Bear		2.73
Budweiser		2.61
Martini		2.56
ASOS		2.55
GoPro		2.45
Montblanc		2.34
Warner Bros		2.32
Ducati		2.15
Under Armour		2.08
Dr. Martens		2.02
New Balance		1.99
Lacoste		1.84
Guinness		1.75
Ray-Ban		1.73
Bellagio		1.72
The North Face		1.65
Paramount Pictures		1.64
Tesla Motors		1.63
Jack Daniels		1.62
Ferrari		1.61
Polaroid		1.60
Polo Ralph Lauren		1.59
Sneakerhead		1.46
Pepsi		1.44
FIFA		1.43
Harley-Davidson		1.41