Maan

Maan — pop artist from NL.

Maan, een van Nederland's meest succesvolle artiesten, heeft op grote festivals gespeeld zoals Pinkpop, Paaspop en Zwarte Cross en heeft opgetreden in de…

Influence: 51.39% Fanbase: 35.02% Trending: 59.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hertog Jan • 136.81% • Very Strong

As of 2025-09-08

1,040,679

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:05:39 UTC

Genres

poppopdutch popmainstream poprockdutch rock

Biography

Maan, een van Nederland's meest succesvolle artiesten, heeft op grote festivals gespeeld zoals Pinkpop, Paaspop en Zwarte Cross en heeft opgetreden in de uitverkochte Ziggo Dome. Haar hits, inclusief "Ze Huilt Maar Ze Lacht," "Blijven Slapen" met Snelle, "Hij Is Van Mij," en "Leven," hebben sinds 2016 de hitlijsten gedomineerd. Ze heeft verschillende prijzen gewonnen, waaronder een Edison Pop in 2020 en een Edison voor Beste Single voor "Blijven Slapen" in 2022. Met albums als 'Onverstaanbaar' (2020) en 'Leven' (2022) heeft ze haar leven en groei gedeeld, met een hoogtepunt in haar concert in de Ziggo Dome in 2022. Haar single "Stiekem" met Goldband was de meest gestreamde track in Nederland in 2023. Na een korte pauze zal ze in 2024 nieuwe muziek lanceren waarin ze haar vernieuwing benadrukt.

Top Brand Affinities

Report Date: 2025-09-08

Maan connects with 18-24 & 25-34 audiences and shows durable traction across NETHERLANDS, BELGIUM, SPAIN. With a female-leaning (55%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 103,803 avg views per post; Instagram adds dependable engagement depth. Overlap with Hertog Jan, Marktplaats, Het Concertgebouw highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Maan moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maan score 1.12% — Moderate bucket.

Brand: Hertog JanBrand: MarktplaatsBrand: Het Concertgebouw

Followers:1,040,679

Engagements:11,657

Rate:1.1%

Posts:230

Avg Likes:11,527

Avg Comments:203

Avg Views:132,703

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,040,679 · Engagements 11,657 · Rate 1.1% Posts 230 · Views 132,703 · Avg Likes 11,527 · Avg Comments 203 · Avg Views 132,703	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 27% 35-44: 12% 13-17: 9%	Largest: 18-24 (43%); next: 25-34 (27%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	NETHERLANDS (69%) BELGIUM (10%) SPAIN (3%) UNITED STATES (3%) INDONESIA (2%)	Top regions: NETHERLANDS (69%), BELGIUM (10%), SPAIN (3%)
Platform Engagement	Instagram: 9,387 avg likes/post · Tiktok: 28,900 avg views/post · Youtube: 103,803 avg views/post	Best reach: Youtube 103,803 avg views; best engagement: Instagram 9,387 avg likes

Top Brand Affinities

Hertog Jan

Score: 136.81

Marktplaats

Score: 131.88

Het Concertgebouw

Score: 127.57

Efteling

Score: 126.78

Albert Heijn

Score: 79.24

Action

Score: 64.88

Bloomon

Score: 64.25

Kruidvat

Score: 63.82

LINDA

Score: 59.12

Hunkemoller

Score: 54.45

Hema

Score: 49.05

MOCO Museum

Score: 42.55

Brand	Category	Score
Hertog Jan		136.81
Marktplaats		131.88
Het Concertgebouw		127.57
Efteling		126.78
Albert Heijn		79.24
Action		64.88
Bloomon		64.25
Kruidvat		63.82
LINDA		59.12
Hunkemoller		54.45
Hema		49.05
MOCO Museum		42.55
Amstel		38.00
Nakd		25.29
KLM		21.76
Rituals		16.05
Zalando		15.80
Pull&Bear		9.25
Tomorrowland		7.59
Philips		7.40
Stradivarius		7.20
Moët & Chandon		6.99
OOTD Magazine		5.50
Ableton		4.69
Dr. Martens		4.58
Nespresso		4.44
Citroen		4.10
Urban Outfitters		4.03
Emporium		3.99
Primark		3.94
Bacardi		3.81
ASOS		3.34
Opel		3.33
Bershka		3.23
Heineken		2.95
Fila		2.79
Tommy Hilfiger		2.77
Aperol		2.66
Zara		2.53
H&M		2.50
Peugeot		2.49
Michael Kors		2.40
ASICS		2.27
McLaren		2.24
Gymshark		2.08
Calvin Klein		2.03
Fiat		1.93
Sunnies Studios		1.89
Spotify Music		1.82
KENZO		1.82