Maad

Maad — r&b, funk & soul artist from US.

MAAD is a versatile artist, known for her work as a singer, songwriter, producer, DJ, and curator. Influenced by her parents' musical backgrounds, she has…

Influence: 51.79% Fanbase: 24.80% Trending: 65.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Cult Gaia • 60.87% • Very Strong

As of 2025-09-09

52,356

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:25:03 UTC

Genres

r&b, funk & soulalternative r&br&b/soul

Biography

MAAD is a versatile artist, known for her work as a singer, songwriter, producer, DJ, and curator. Influenced by her parents' musical backgrounds, she has collaborated with industry icons like Kelis and Janelle Monáe, establishing herself as a dynamic performer. MAAD's DJ skills have garnered attention from top brands such as Dior and Spotify, leading to performances at prestigious events like Cannes Lion and the Greek Theatre.

In 2020, MAAD co-founded RM47, an alt-electro R&B duo recognized for their innovative sound. Their debut album, "Stuck With You But I Like It," has received acclaim for its genre-blending approach, earning them opportunities to perform at festivals and tour with artists like Qveen Herby and Gavin Turek. Beyond music, MAAD's creative reach extends to collaborations with major brands and publications, showcasing her influence in shaping both sound and culture from her base in Los Angeles.

Top Brand Affinities

Report Date: 2025-09-09

Maad has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, RUSSIA, MEXICO. A heavily female (77%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 1,085 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Cult Gaia, Youth To The People, Jeffrey Campbell signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maad score 1.12% — Moderate bucket.

Brand: Cult GaiaBrand: Youth To The PeopleBrand: Jeffrey Campbell

Followers:52,356

Engagements:587

Rate:1.1%

Posts:344

Avg Likes:578

Avg Comments:40

Avg Views:1,085

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 52,356 · Engagements 587 · Rate 1.1% Posts 344 · Views 1,085 · Avg Likes 578 · Avg Comments 40 · Avg Views 1,085	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 34% 13-17: 7% 35-44: 6%	Largest: 18-24 (51%); next: 25-34 (34%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	UNITED STATES (48%) RUSSIA (7%) MEXICO (4%) UNITED KINGDOM (3%) ARGENTINA (2%)	Top regions: UNITED STATES (48%), RUSSIA (7%), MEXICO (4%)
Platform Engagement	Instagram: 457 avg likes/post · Tiktok: 1,085 avg views/post	Best reach: Tiktok 1,085 avg views; best engagement: Instagram 457 avg likes

Top Brand Affinities

Cult Gaia

Score: 60.87

Youth To The People

Score: 54.70

Jeffrey Campbell

Score: 53.07

Live Nation

Score: 38.59

David Yurman

Score: 38.37

Roberto Cavalli Newborn

Score: 35.69

Jeremy Scott

Score: 32.59

Thom Browne

Score: 29.06

Next Model Management

Score: 27.84

Amazon Music

Score: 24.95

Oribe

Score: 20.93

Shea Moisture

Score: 19.07

Brand	Category	Score
Cult Gaia		60.87
Youth To The People		54.70
Jeffrey Campbell		53.07
Live Nation		38.59
David Yurman		38.37
Roberto Cavalli Newborn		35.69
Jeremy Scott		32.59
Thom Browne		29.06
Next Model Management		27.84
Amazon Music		24.95
Oribe		20.93
Shea Moisture		19.07
Warby Parker		18.52
Armani Beauty		18.42
True Religion		18.04
Pro Tools		17.80
Akai		16.85
Mixcloud		16.27
WNBA		16.09
HBO Max		16.01
All Saints		15.16
GENTLE MONSTER		14.82
Nasty Gal		14.39
Jean Paul Gaultier		14.29
Sandro		14.08
REVOLVE		13.23
Alexander Wang		13.18
iHeartRadio Music Awards		12.52
Stella McCartney		12.22
Schutz		12.11
Depop		11.56
JACQUEMUS		11.45
Ableton		11.33
Pioneer		11.15
Banana Republic		11.15
Fenty beauty		10.92
Steve Madden		10.45
Barbie		10.45
Bottega Veneta		10.33
Acne Studios		10.30
ULTA Beauty		10.10
Maison Margiela		10.04
MTV		9.83
Marni		9.73
ASOS		9.68
Macy's		9.62
Coach		9.38
SoundCloud		9.06
J.Crew		8.36
Alexander McQueen		8.15