M Dot R
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,326,488
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:14 UTC
Genres
Biography
M Dot R resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, SWEDEN. With a heavily male (71%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (26,100 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Mixcloud, ITV, Vauxhall makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,326,488 · Engagements 1,467 · Rate 0.1% Posts 349 · Views 26,100 · Avg Likes 1,329 · Avg Comments 79 · Avg Views 26,100 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 29% 13-17: 8% 35-44: 7% |
Largest: 18-24 (54%); next: 25-34 (29%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED KINGDOM (32%) UNITED STATES (29%) SWEDEN (5%) CANADA (4%) AUSTRALIA (3%) |
Top regions: UNITED KINGDOM (32%), UNITED STATES (29%), SWEDEN (5%) |
| Platform Engagement | Instagram: 759 avg likes/post · Tiktok: 26,100 avg views/post | Best reach: Tiktok 26,100 avg views; best engagement: Instagram 759 avg likes |
Top Brand Affinities
Mixcloud
ITV
Vauxhall
Stone Island
Selfridges
Pioneer
Grey Goose
Hennessy
boohoo
SoundCloud
Amazon Music
Clarks
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 31.78 | |
| ITV | 23.57 | |
| Vauxhall | 19.55 | |
| Stone Island | 19.21 | |
| Selfridges | 13.39 | |
| Pioneer | 9.67 | |
| Grey Goose | 9.05 | |
| Hennessy | 8.76 | |
| boohoo | 8.43 | |
| SoundCloud | 8.36 | |
| Amazon Music | 8.11 | |
| Clarks | 7.94 | |
| Foot Locker | 7.60 | |
| Hugo Boss | 7.05 | |
| River Island | 6.94 | |
| Ableton | 6.78 | |
| Moncler | 6.59 | |
| Tesco | 6.52 | |
| Alpinestars | 6.47 | |
| Beats Electronics | 5.94 | |
| Fanta | 5.91 | |
| Harrods | 4.96 | |
| Moschino | 4.59 | |
| BBC | 4.52 | |
| Sneakerhead | 4.50 | |
| Christian Louboutin | 4.50 | |
| Superdry | 4.44 | |
| Barber Shop Connect | 4.43 | |
| Haima | 4.35 | |
| Monster Beverage | 4.22 | |
| Land Rover | 4.21 | |
| BBS | 4.17 | |
| Sega | 4.10 | |
| Spotify Music | 3.89 | |
| UFC | 3.85 | |
| The North Face | 3.83 | |
| Armani | 3.80 | |
| Versace | 3.79 | |
| ASOS | 3.68 | |
| Polo Ralph Lauren | 3.40 | |
| Timberland | 3.32 | |
| Baileys | 3.10 | |
| MTV | 3.09 | |
| BALMAIN | 3.05 | |
| Comedy Central | 3.04 | |
| Guinness | 3.03 | |
| Gymshark | 2.91 | |
| Bentley | 2.90 | |
| Rover | 2.88 | |
| Puma | 2.86 |
Official Profiles
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LoginArtist: M Dot R
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
