Lyrikal

Lyrikal — hip-hop & rap artist from US.

Trinidadian-born Devon Martin began singing in church at age 7 before migrating to the United States at 13. By 16, he was performing at block parties and…

Influence: 52.32% Fanbase: 17.08% Trending: 69.94% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bim • 32.54% • Very Strong

As of 2025-09-08

212,491

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:06:00 UTC

Genres

hip-hop & raphip-hop/rapnigerian hip hopreggaedancehallreggaereggae fusionothersworldwidelatinsoca

Biography

Trinidadian-born Devon Martin began singing in church at age 7 before migrating to the United States at 13. By 16, he was performing at block parties and talent shows, opening for the likes of Wu-Tang Clan and Sean Paul. In 2003, he recorded his first professional track, "Tiger Bone," at Dainjamentalz studio in New York, launching his career as Lyrikal. Since then, he has become a globally recognized artist, performing across continents and receiving multiple music award nominations and accolades for his humanitarian efforts.

Lyrikal has built an extensive catalog of music, including hits like "Dance Calypso" with Mz Vee, which earned a song of the year nomination at the Ghana Music Awards UK. His repertoire spans three studio albums and over 100 releases, showcasing his versatility and talent as a performer. In recognition of his contributions to both music and society, he was honored with the Role Model of Distinction Award from the Caribbean American Center of New York in 2017. Lyrikal continues to captivate audiences worldwide with his infectious music and engaging performances, solidifying his status as one of the most sought-after artists in the industry.

Top Brand Affinities

Report Date: 2025-09-08

Lyrikal builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, TRINIDAD & TOBAGO, CANADA. With a heavily female (64%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (2,224 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Bim, Hennessy, Hennessey point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lyrikal score 1.05% — Moderate bucket.

Brand: BimBrand: HennessyBrand: Hennessey

Followers:212,491

Engagements:2,224

Rate:1.0%

Posts:4,048

Avg Likes:2,224

Avg Comments:71

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 212,491 · Engagements 2,224 · Rate 1.0% Posts 4,048 · Views 0 · Avg Likes 2,224 · Avg Comments 71 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 55% 35-44: 25% 18-24: 13% 45-64: 5%	Largest: 25-34 (55%); next: 35-44 (25%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (42%) TRINIDAD & TOBAGO (28%) CANADA (5%) GRENADA (3%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (42%), TRINIDAD & TOBAGO (28%), CANADA (5%)
Platform Engagement	Instagram: 2,224 avg likes/post	best engagement: Instagram 2,224 avg likes

Top Brand Affinities

Bim

Score: 32.54

Hennessy

Score: 23.36

Hennessey

Score: 15.00

Pioneer

Score: 13.25

Jetblue Airways

Score: 11.88

Johnnie Walker

Score: 9.53

boohoo

Score: 8.65

Steve Madden

Score: 7.50

FashionNova

Score: 7.43

Tory Burch

Score: 6.75

Smirnoff

Score: 6.56

Macy's

Score: 6.49

Brand	Category	Score
Bim		32.54
Hennessy		23.36
Hennessey		15.00
Pioneer		13.25
Jetblue Airways		11.88
Johnnie Walker		9.53
boohoo		8.65
Steve Madden		7.50
FashionNova		7.43
Tory Burch		6.75
Smirnoff		6.56
Macy's		6.49
Margaritaville		5.89
Clarks		5.78
Comedy Central		5.70
Fenty beauty		5.57
SoundCloud		5.41
Campari		5.25
iHeartRadio Music Awards		4.97
American Airlines		4.94
Coach		4.58
Christian Louboutin		3.71
Bacardi		3.46
Hilton		3.18
shein		3.10
Guinness		2.64
Beats Electronics		2.63
SheInside		2.62
Fendi		2.41
Baileys		2.39
Primark		2.34
Los Angeles Lakers		2.14
Heineken		2.08
Spotify Music		2.07
Timberland		2.07
Forever 21		2.04
NBA		2.03
Target		2.02
Lexus		1.97
ASOS		1.97
Sunnies Studios		1.96
Paramount Pictures		1.90
The Olympic Games		1.90
Tiffany & Co		1.77
Yves Saint Laurent		1.77
Gymshark		1.73
Sneakerhead		1.67
NYX Cosmetics		1.64
Amazon		1.61
Sephora		1.60