Lyle Lovett

Lyle Lovett — country artist from US.

Lyle Lovett, influenced by Texas troubadours like Guy Clark and Townes Van Zandt, emerged as a distinctive singer/songwriter with his debut albums in the…

Influence: 61.61% Fanbase: 45.24% Trending: 69.80% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 33.16% • Very Strong

As of 2025-09-08

122,755

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:37:26 UTC

Genres

countrycountrycountry rockoutlaw countrytexas countrycontemporary countryrockroots rockheartland rockmellow goldrockalternativealternative countryamericannew americanalilithfolk & traditionalfolkfolk rocksinger-songwriter

Biography

Lyle Lovett, influenced by Texas troubadours like Guy Clark and Townes Van Zandt, emerged as a distinctive singer/songwriter with his debut albums in the 1980s. Mixing incisive character studies and dry wit, Lovett's music transcended country, embracing genres like Americana and jazz. Despite a hiatus in the 21st century, Lovett remained a prominent figure in the Americana and Texas country scenes, garnering critical acclaim and a loyal following.

Raised on a horse ranch in Klein, Texas, Lovett began his musical career while studying at Texas A&M University. His eclectic sound, blending jazz, folk, and pop into a country framework, attracted attention from labels like MCA Records. Over the years, Lovett's albums showcased his literary songwriting and musical versatility, solidifying his place in the music industry. Personal ups and downs, including a high-profile marriage to Julia Roberts, shaped his life and artistry, culminating in his latest release, "12th of June," in 2022, marking a poignant moment in his career.

Top Brand Affinities

Report Date: 2025-09-08

Lyle Lovett reliably reaches 45-64 & 35-44 audiences in UNITED STATES, CANADA, UNITED KINGDOM. The base is heavily male (64%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (23,510 avg views per post); Instagram layers on depth and replies. The audience sits near Houston Livestock Show and Rodeo, Live Nation, Southwest Airlines, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lyle Lovett score 0.74% — Low bucket.

Brand: Houston Livestock Show and RodeoBrand: Live NationBrand: Southwest Airlines

Followers:122,755

Engagements:909

Rate:0.7%

Posts:2,048

Avg Likes:909

Avg Comments:59

Avg Views:23,510

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 122,755 · Engagements 909 · Rate 0.7% Posts 2,048 · Views 23,510 · Avg Likes 909 · Avg Comments 59 · Avg Views 23,510	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 49% 35-44: 22% 25-34: 17% 18-24: 10%	Largest: 45-64 (49%); next: 35-44 (22%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (71%) CANADA (5%) UNITED KINGDOM (4%) ITALY (3%) GERMANY (2%)	Top regions: UNITED STATES (71%), CANADA (5%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 655 avg likes/post · Youtube: 23,510 avg views/post	Best reach: Youtube 23,510 avg views; best engagement: Instagram 655 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo

Score: 33.16

Live Nation

Score: 23.11

Southwest Airlines

Score: 15.39

Miller Lite

Score: 14.87

Hasselblad

Score: 12.46

Coors

Score: 10.42

Margaritaville

Score: 10.08

United

Score: 10.03

Delta

Score: 9.77

Paramount Pictures

Score: 9.72

Bonneville

Score: 9.23

Husqvarna Motorcycles

Score: 8.88

Brand	Category	Score
Houston Livestock Show and Rodeo		33.16
Live Nation		23.11
Southwest Airlines		15.39
Miller Lite		14.87
Hasselblad		12.46
Coors		10.42
Margaritaville		10.08
United		10.03
Delta		9.77
Paramount Pictures		9.72
Bonneville		9.23
Husqvarna Motorcycles		8.88
Alpinestars		8.87
Amazon Music		8.83
Kroger		8.74
Pro Tools		7.15
Cadillac		7.12
Leica		6.60
Kickstarter		6.55
Gillette		6.02
Verizon		5.89
NBC		5.52
Walgreens		5.46
Pacific Northwest Wonderland		5.37
Anthropologie		5.34
FedEx		4.60
The Home Depot		4.52
Pilsner Urquell		4.45
Busch		4.36
Holden		4.34
Nixon		4.32
Bethesda Softworks		4.26
Bud Light		4.21
Columbia Pictures		4.19
Spotify Music		4.06
ESPN		4.03
Guinness		4.00
Emporium		3.96
Monster Beverage		3.88
Costco		3.80
Budweiser		3.75
Airbnb		3.64
Harley-Davidson		3.54
Showtime		3.41
NORDSTROM		3.36
Carhartt		3.26
Pixar		3.23
Heinz		3.16
NHL		3.06
The Olympic Games		2.91