Lutan Fyah
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
313,695
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:05:11 UTC
Genres
Biography
Lutan Fyah engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, FRANCE, KENYA. The fan base skews heavily male (82%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (43,643 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around The House of Marley, Mixcloud, Live Nation, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 313,695 · Engagements 1,969 · Rate 0.6% Posts 535 · Views 43,643 · Avg Likes 1,883 · Avg Comments 122 · Avg Views 43,643 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 49% 18-24: 29% 35-44: 16% 45-64: 4% |
Largest: 25-34 (49%); next: 18-24 (29%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED STATES (19%) FRANCE (10%) KENYA (8%) UNITED KINGDOM (6%) BRAZIL (5%) |
Top regions: UNITED STATES (19%), FRANCE (10%), KENYA (8%) |
| Platform Engagement | Instagram: 449 avg likes/post · Youtube: 43,643 avg views/post | Best reach: Youtube 43,643 avg views; best engagement: Youtube 1,434 avg likes |
Top Brand Affinities
The House of Marley
Mixcloud
Live Nation
Amazon Music
Clarks
Akai
Pro Tools
Pioneer
Ableton
SoundCloud
Hennessy
iHeartRadio Music Awards
| Brand | Category | Score |
|---|---|---|
| The House of Marley | 135.83 | |
| Mixcloud | 48.81 | |
| Live Nation | 26.92 | |
| Amazon Music | 22.01 | |
| Clarks | 15.93 | |
| Akai | 15.36 | |
| Pro Tools | 11.62 | |
| Pioneer | 11.24 | |
| Ableton | 8.79 | |
| SoundCloud | 8.49 | |
| Hennessy | 7.64 | |
| iHeartRadio Music Awards | 6.76 | |
| Spotify Music | 6.07 | |
| Margaritaville | 5.73 | |
| Beats Electronics | 4.92 | |
| MTV | 4.18 | |
| CNN | 4.16 | |
| Paramount Pictures | 3.41 | |
| musical.ly | 3.05 | |
| NBC | 2.84 | |
| Matrix | 2.69 | |
| BBC | 2.60 | |
| Pandora | 2.07 | |
| Kodak | 2.05 | |
| Los Angeles Lakers | 1.95 | |
| NBA | 1.90 | |
| Guinness | 1.86 | |
| Heineken | 1.74 | |
| Puma | 1.65 | |
| Tesla Motors | 1.64 | |
| Amazon | 1.64 | |
| The Olympic Games | 1.63 | |
| Paypal | 1.58 | |
| Sneakerhead | 1.56 | |
| Coachella | 1.45 | |
| Universal | 1.41 | |
| Rolex | 1.41 | |
| Herbalife | 1.37 | |
| Red Bull | 1.30 | |
| New Balance | 1.27 | |
| Pepsi | 1.26 | |
| UFC | 1.21 | |
| NFL | 1.20 | |
| Oakley | 1.16 | |
| Ray-Ban | 1.13 | |
| Airbnb | 1.06 | |
| FashionNova | 1.00 | |
| 0.93 | ||
| WWE | 0.92 | |
| Porsche | 0.92 |
Official Profiles
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LoginArtist: Lutan Fyah
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
