Lusaint

Lusaint

Country: GB | Gender: female

Influence: 49.90% Fanbase: 18.53% Trending: 65.59% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 38.51% • Very Strong

As of 2025-09-09

237,912

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:06:57 UTC

Genres

poppopviral popmainstream pop

Biography

Manchester-based singer-songwriter Lusaint has quickly made a name for herself with her unique blend of soul, jazz, blues, and pop influences, amassing over 70 million streams globally. Since her debut in early 2023, Lusaint has received significant support from BBC Radio 1, BBC Introducing Manchester, Rolling Stone Magazine, and other publications. Notably, she broke the UK record for the most Shazam'd song in one day with her cover of En Vogue's 'Don't Let Go', achieving a No. 1 spot on the UK Shazam Chart. Lusaint has also found international success, with her song 'Sweet Tooth' reaching the Shazam Top 100 and Spotify Viral Charts following a TV performance on Taratata and collaborations with high-end fashion brands like Dior and Chanel.

In 2024, Lusaint has taken the stage at festivals such as Boardmasters, The Great Escape, and Neighbourhood Festival, while supporting acclaimed artists like Jess Glynne and James Blunt. She embarked on a successful headline tour in France, selling out venues in cities like Lille, Paris, and Lyon. Lusaint is set to release her debut EP 'Self Sabotage' on September 13th, further solidifying her position as a rising star in the music industry.

Lusaint Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Lusaint is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily male (58%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,591 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to ITV, MOOG, Marks & Spencer points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Lusaint score 0.19%Low bucket.
Brand: ITVBrand: MOOGBrand: Marks & Spencer
Followers:237,912
Engagements:461
Rate:0.2%
Posts:725
Views:2,043
Avg Likes:450
Avg Comments:41
Avg Views:2,043

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 237,912 · Engagements 461 · Rate 0.2%
Posts 725 · Views 2,043 · Avg Likes 450 · Avg Comments 41 · Avg Views 2,043
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
18-24: 26%
35-44: 21%
45-64: 11%
Largest: 25-34 (40%); next: 18-24 (26%)
Gender Split Female: 42%
Male: 58%
Non-binary/Other: 0%
Skews male (58%)
Top Countries UNITED STATES (28%)
UNITED KINGDOM (13%)
BRAZIL (9%)
IRELAND (6%)
CANADA (5%)
Top regions: UNITED STATES (28%), UNITED KINGDOM (13%), BRAZIL (9%)
Platform Engagement Instagram: 341 avg likes/post · Tiktok: 452 avg views/post · Youtube: 1,591 avg views/post Best reach: Youtube 1,591 avg views; best engagement: Instagram 341 avg likes

Top Brand Affinities

ITV
Score: 38.51
MOOG
Score: 20.34
Marks & Spencer
Score: 19.69
Sainsbury's
Score: 18.06
Amazon Music
Score: 17.52
All Saints
Score: 16.75
Mixcloud
Score: 15.34
River Island
Score: 13.51
Ableton
Score: 13.41
MISSGUIDED
Score: 13.39
Next
Score: 13.23
Galeries Lafayette
Score: 13.16
Brand Category Score
ITV 38.51
MOOG 20.34
Marks & Spencer 19.69
Sainsbury's 18.06
Amazon Music 17.52
All Saints 16.75
Mixcloud 15.34
River Island 13.51
Ableton 13.41
MISSGUIDED 13.39
Next 13.23
Galeries Lafayette 13.16
Pro Tools 12.95
Waitrose 12.26
Costa Coffee 12.16
Selfridges 10.95
Vauxhall 9.21
Accor Hotels 9.06
Tesco 8.80
ALDI 8.52
BBC 8.03
boohoo 7.73
Tate Modern 7.16
Carlsberg 7.12
Myprotein 6.46
Pioneer 6.10
Cadbury 5.76
Harrods 5.49
Spotify Music 5.26
ASOS 5.19
Vivienne Westwood 5.12
Topshop 4.86
Lush 4.77
Primark 4.56
NBC 4.34
Baileys 4.31
eBay 4.10
Leica 4.06
Beats Electronics 4.04
Guinness 4.00
Aperol 3.75
Land Rover 3.50
SoundCloud 3.42
Sunnies Studios 3.33
Dr. Martens 3.29
Showtime 3.28
Aston Martin 3.10
Gymshark 3.09
Mulberry 2.93
Garnier 2.92

Official Profiles

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Artist: Lusaint

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-12 03:00 UTC Lusaint Théâtre Le Normandy Le Havre, France
2025-12-12 04:30 UTC LUSAINT Théâtre Le Normandy Le Havre, France
2025-12-13 04:00 UTC Lusaint Le Silex Auxerre, France
2025-12-14 04:00 UTC Lusaint THEATRE DES FEUILLANTS Dijon, France

Trending Artist