Lusaint
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
237,912
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:06:57 UTC
Genres
Biography
In 2024, Lusaint has taken the stage at festivals such as Boardmasters, The Great Escape, and Neighbourhood Festival, while supporting acclaimed artists like Jess Glynne and James Blunt. She embarked on a successful headline tour in France, selling out venues in cities like Lille, Paris, and Lyon. Lusaint is set to release her debut EP 'Self Sabotage' on September 13th, further solidifying her position as a rising star in the music industry.
Lusaint is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily male (58%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,591 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to ITV, MOOG, Marks & Spencer points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 237,912 · Engagements 461 · Rate 0.2% Posts 725 · Views 2,043 · Avg Likes 450 · Avg Comments 41 · Avg Views 2,043 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 26% 35-44: 21% 45-64: 11% |
Largest: 25-34 (40%); next: 18-24 (26%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (28%) UNITED KINGDOM (13%) BRAZIL (9%) IRELAND (6%) CANADA (5%) |
Top regions: UNITED STATES (28%), UNITED KINGDOM (13%), BRAZIL (9%) |
| Platform Engagement | Instagram: 341 avg likes/post · Tiktok: 452 avg views/post · Youtube: 1,591 avg views/post | Best reach: Youtube 1,591 avg views; best engagement: Instagram 341 avg likes |
Top Brand Affinities
ITV
MOOG
Marks & Spencer
Sainsbury's
Amazon Music
All Saints
Mixcloud
River Island
Ableton
MISSGUIDED
Next
Galeries Lafayette
| Brand | Category | Score |
|---|---|---|
| ITV | 38.51 | |
| MOOG | 20.34 | |
| Marks & Spencer | 19.69 | |
| Sainsbury's | 18.06 | |
| Amazon Music | 17.52 | |
| All Saints | 16.75 | |
| Mixcloud | 15.34 | |
| River Island | 13.51 | |
| Ableton | 13.41 | |
| MISSGUIDED | 13.39 | |
| Next | 13.23 | |
| Galeries Lafayette | 13.16 | |
| Pro Tools | 12.95 | |
| Waitrose | 12.26 | |
| Costa Coffee | 12.16 | |
| Selfridges | 10.95 | |
| Vauxhall | 9.21 | |
| Accor Hotels | 9.06 | |
| Tesco | 8.80 | |
| ALDI | 8.52 | |
| BBC | 8.03 | |
| boohoo | 7.73 | |
| Tate Modern | 7.16 | |
| Carlsberg | 7.12 | |
| Myprotein | 6.46 | |
| Pioneer | 6.10 | |
| Cadbury | 5.76 | |
| Harrods | 5.49 | |
| Spotify Music | 5.26 | |
| ASOS | 5.19 | |
| Vivienne Westwood | 5.12 | |
| Topshop | 4.86 | |
| Lush | 4.77 | |
| Primark | 4.56 | |
| NBC | 4.34 | |
| Baileys | 4.31 | |
| eBay | 4.10 | |
| Leica | 4.06 | |
| Beats Electronics | 4.04 | |
| Guinness | 4.00 | |
| Aperol | 3.75 | |
| Land Rover | 3.50 | |
| SoundCloud | 3.42 | |
| Sunnies Studios | 3.33 | |
| Dr. Martens | 3.29 | |
| Showtime | 3.28 | |
| Aston Martin | 3.10 | |
| Gymshark | 3.09 | |
| Mulberry | 2.93 | |
| Garnier | 2.92 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 03:00 UTC | Lusaint | Théâtre Le Normandy | Le Havre, France | |
| 2025-12-12 04:30 UTC | LUSAINT | Théâtre Le Normandy | Le Havre, France | |
| 2025-12-13 04:00 UTC | Lusaint | Le Silex | Auxerre, France | |
| 2025-12-14 04:00 UTC | Lusaint | THEATRE DES FEUILLANTS | Dijon, France |















