Lupita D’Alessio

Lupita D’Alessio — pop artist from MX.

Lupita D'Alessio returns to music after an 8-year hiatus, partnering with the new record label BOBO Music. Her new single, "Y Que Tal Si Te Vas," composed by…

Influence: 41.36% Fanbase: 42.36% Trending: 40.87% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Aeromexico • 29.97% • Very Strong

As of 2025-09-09

527,957

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:07:13 UTC

Genres

poplatin poppoplatinlatin

Biography

Lupita D'Alessio returns to music after an 8-year hiatus, partnering with the new record label BOBO Music. Her new single, "Y Que Tal Si Te Vas," composed by Bruno Danzza and Dácil Santana, will be released on all digital platforms on September 10th.

Celebrating this comeback, D'Alessio will host a digital concert at Auditorio Nacional on October 9th via e ticket, featuring special guests and the debut performance of her latest single. With over 51 years in the industry, she recently received recognition for selling over 40 million copies of her albums and was honored with a Latin Grammy for musical excellence in 2019. Stay tuned for upcoming surprises from the artist known as "Leona Dormida."

Top Brand Affinities

Report Date: 2025-09-09

Lupita D’Alessio connects with 25-34 & 18-24 audiences and shows durable traction across MEXICO, UNITED STATES, ECUADOR. With a heavily female (62%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 81,746 avg views per post; Youtube adds dependable engagement depth. Overlap with Aeromexico, Univision, Cafecito highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Lupita D’Alessio moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lupita D’Alessio score 0.22% — Low bucket.

Brand: AeromexicoBrand: UnivisionBrand: Cafecito

Followers:527,957

Engagements:1,150

Rate:0.2%

Posts:1,331

Avg Likes:1,113

Avg Comments:37

Avg Views:81,746

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 527,957 · Engagements 1,150 · Rate 0.2% Posts 1,331 · Views 81,746 · Avg Likes 1,113 · Avg Comments 37 · Avg Views 81,746	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 28% 35-44: 22% 45-64: 12%	Largest: 25-34 (35%); next: 18-24 (28%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	MEXICO (50%) UNITED STATES (19%) ECUADOR (6%) PERU (5%) DOMINICAN REPUBLIC (2%)	Top regions: MEXICO (50%), UNITED STATES (19%), ECUADOR (6%)
Platform Engagement	Instagram: 354 avg likes/post · Youtube: 81,746 avg views/post	Best reach: Youtube 81,746 avg views; best engagement: Youtube 759 avg likes

Top Brand Affinities

Aeromexico

Score: 29.97

Univision

Score: 26.41

Cafecito

Score: 15.31

Delicius

Score: 8.74

Carolina Herrera

Score: 7.83

PLAYMOBIL

Score: 6.50

Four Seasons

Score: 6.13

VidaSana

Score: 5.79

Moët & Chandon

Score: 5.66

Suavecito

Score: 5.33

Movistar

Score: 4.96

American Airlines

Score: 4.64

Brand	Category	Score
Aeromexico		29.97
Univision		26.41
Cafecito		15.31
Delicius		8.74
Carolina Herrera		7.83
PLAYMOBIL		6.50
Four Seasons		6.13
VidaSana		5.79
Moët & Chandon		5.66
Suavecito		5.33
Movistar		4.96
American Airlines		4.64
Ferragamo		4.35
Iberostar Hotels & Resorts		3.86
Pull&Bear		3.09
Snoopy And The Peanuts Gang		2.81
Uber		2.81
Olaplex		2.75
Bellagio		2.43
Chipotle Mexican Grill		2.38
Pic Collage		2.32
Nickelodeon		2.10
Fendi		2.01
Dolce & Gabbana		1.91
Aperol		1.85
Pandora		1.69
SheInside		1.67
shein		1.59
Herbalife		1.53
Walt Disney		1.39
Pepsi		1.38
Guess		1.35
Anastasia Beverly Hills		1.35
Versace		1.34
Pixar		1.31
Walmart		1.30
Calvin Klein		1.28
Coachella		1.27
Yves Saint Laurent		1.24
Mitsubishi		1.23
L'Oréal Paris		1.21
Urban Decay Cosmetics		1.21
Universal		1.17
H&M		1.16
Vogue		1.15
Marvel		1.13
Puma		1.11
Cartier		1.10
Spotify Music		1.07
Ray-Ban		1.06